As Director of Marketing and a member of the Senior Leadership Team, I oversee a team focused on lead generation, nurturing, relationship building, brand storytelling, production and sales enablement. I am responsible for bringing in new business through both paid and organic channels. I also lead our storytelling efforts and manage and produce our video shoots.

As Managing Producer I worked cross functionally with the marketing and creative teams to lead the project management of all work. I establish a working process that ensured resources were secured, deadlines were met and our creative output was on brand and budget. When we were thrust into remote work during COVID, I implemented a brand new all digital process which enabled us to achieveearlier deadlines, improved efficiency, and align our efforts more closely with overall business goals.

As Creative Producer at the Canadian Red Cross, I was the main point person for creative and marketing projects. I worked with the creative team to ensure they were successfully prepared for projects by arming them with well written briefs, clear business goals, achievable timelines and concise communication with stakeholders. I created efficiencies in our process to enhance our workflow and communication streams with cross-functional teams within the organization. This role sat on the Digital Marketing team and I also lead our marketing campaigns, which contributed to our fundraising efforts that reach into the millions.

As Executive Producer, I successfully spearheaded the launch of the largest content marketing effort in EF Tours history with EF Outbound, a branded podcast that told transformative travel stories. We built this from the ground up, with nothing but an idea to start with. I assembled the team, the strategy and the essence of what EF Outbound was, all so it aligns with EF's greater mission of "opening the world through education." What started out as interviewing coworkers and friends blossomed into interviewing Olympic gold medal athletes, Instagram influencers and celebrities like Anthony Bourdain. Through audio, we captured the heart of the brand while increasing awareness, building brand trust and gaining new customers. We reached the #1 spot in Travel & Places on Apple Podcasts. As Executive producer I interviewed, edited, wrote and hosted the show while guiding a team of producers to do the same.

As Executive Producer, I was in charge of overseeing the process and production of all work generated by a 40 person creative team in The Studio (with an annual number of projects in the 1,000's). I was also in charge of overseeing the producer team in both Boston and Toronto. I was responsible for growing the department by creating job descriptions, hierarchy and career paths. I worked closely with the Creative Director and the VP of Creative in North America to establish a new team structure in The Studio that mapped more closely with our customer life cycle, focusing on acquisition, retention and digital aspects of our business. As Executive Producer, I was responsible for making sure our process was current and worked for all of our marketing team and design teams. I continued to be in charge of resourcing incoming jobs and worked closely with the producer team to establish workload and availability across the creative team.

As Lead Integrated Producer, I successfully project managed a variety of client requests including email, websites, landing pages, print pieces and promotional pieces. I set timelines for all creative projects and communicated effectively to clients, designers, writers and stakeholders to ensure they were all met on time. At this time, I was working on a variety of products including Explore America, College Study Tours, Educational Tours and Tours for Girl Scouts. I worked closely with the marketing teams to proactively identify any potential project conflicts and ensured no one in The Studio had a workload they couldn’t handle. During this time I was nominated and won the “Attention To Detail” award that is given out annually at our company.

As Integrated Producer, I worked closed with the Senior Marketing Manager of College Study tours to reset and refresh a working process between The Studio and the product. I worked with the product on a variety of requests including email, websites, landing pages, print pieces and promotional pieces. I also began working on Explore America, a product that had previously not worked with The Studio. I helped integrate their designers and writers into The Studio and worked closely with the marketing team to establish processes and workflow during the transition. I became the main producer on the product once the transition was complete. During this time, I was the lead producer working with College Study Tours and Explore America on the launch of their new websites.

As head of the traffic department, I managed the creative project and resource allocation across 5 offices in 5 different states. I worked with designers, copywriters and creative directors to ensure every job was staffed properly, came in on budget and met all deadlines. I also managed the production department to ensure that all of the specs were being kept up to date and conveyed to the designers correctly. We released all final print and digital assets to the necessary pubs and QA'd all work before it left the agency. Clients spanned many sectors and included brands like Bermuda Tourism, Worcester State University and Connecticut State Lottery.

I managed the traffic department. To do this I held weekly status meetings with the entire agency and smaller breakout meetings when necessary. Overdrive is a digital agency and I coordinated all creative and development jobs from kick off to postmortem. I created large master schedules for all of our clients and smaller creative schedules on a job by job basis. I worked closely with all departments to keep everyone informed of timelines and workload. I was also involved in the Overdrive Marketing initiatives and was the lead on our weekly email blasts and webinars.Clients included Avid, Samsonite, Topps, AAA and many others.

My daily task was to QA a variety of new music technologies being created internally. I was also in charge of doing a weekly music news roundup and summary. I created demo videos of new music apps for the press and business partners. I volunteered at multiple Music Hack Day workshops and was able to work with outside vendors to coordinate food, beverage and entertainment space for these and many other events.

I worked with both the account service and creative teams, through daily and weekly traffic meetings, to make sure ads were made to the right specs and got to the right places on time. I coordinated with outside vendors and publications to obtain specs and requirements for our creative, managed our freelancers' workloads and coordinated with print production to ensure all work was done correctly, on time and efficiently. I also assisted the creative department with creating and editing client layouts. I programmed our clients' banner ads using flash and AS2/AS3. While the focus was mainly on print ads we were moving toward the digital atmosphere and I got a very good education in all aspects of advertising.

Provided support as an intern to all departments including media, traffic, creative and account service. I also acted as office manager and made sure the company had the supplies they needed.