Throughout my career as a Marketing Director, I've taken charge of the strategic planning and execution of all traditional marketing and advertising. I also communicate with the senior leadership to establish and convey unique brand value proposition and provide marketing, brand, and communication strategy recommendations.✔Improve overall efficiency in processes and procedure by providing dynamic content development, quicker response initiatives to community engagement, and more relevant touch points for Bate's offered services.✔ Design and develop a comprehensive social media strategy that compliments the campaign’s overall digital strategy.✔ Facilitate events and speaking engagements in support of promoting company brand and business growth. ✔ Provide systematic production through various social media, email, event and content marketing campaigns.✔ Implemented a successful company-wide B2B influencer strategy through facilitating internal social media workshops, producing podcasts, and client dinners.✔ Acted as a brand ambassador and contributed to building positive brand value at firm’s client events, trade shows, and conferences.✔Established multi-media campaigns achieving maximum exposure for the launch of two multi-rater assessment tools.

Bates is a trusted partner to leaders of global companies, helping them communicate, collaborate, and engage their organizations to realize their business strategy. We help organizations bridge the gap from strategy to execution to accelerate business results. We bridge that gap through consulting, facilitation, leadership assessment, executive coaching and leadership development programs.

Responsibilities: Media pitching, data management, data entry, social media marketing, organizing large-scale mailing campaigns

As the president-elect, I exhibit exceptional administrative and leadership skills in managing events, handling internal and external communications, public speaking, networking, and building a community for our chapter. I also create and update web content for the official AMA Boston website and social media platforms. ✔ Design new web interfaces, layouts, and site graphics; manage and maintain different styles of the company website.✔ Provide leadership in digital video storytelling, vendor management, storyboarding, and digital content creation while ensuring high-quality output that connects with our chapter strategy.✔ Established connections with local volunteers and managed volunteer content contributions.✔ Controlled content creation and managed web design to enhance AMA Boston's digital presence.✔ Executed inventive campaigns conceptualized from creative brainstorming and resulted from market trend analysis.✔ Designed appealing social media and content schemes to increase chapter awareness.

The American Marketing Association is one of the largest professional associations for marketers, has 40,000 members worldwide in every area of marketing. For over six decades the AMA has been the leading source for information, knowledge sharing and development in the marketing profession. In Boston, we are dedicated to being the essential resource for advancing the practice of marketing and the professional development of marketers.

The Goodwin Group partners with clients to increase visibility in target markets, generate excitement for products and services, and create the momentum to increase bottom lines. Over the years, the group has helped clients attract new clients/customers, increase sales, develop new and profitable partnerships, win coveted awards and grow their businesses through thoughtful, strategic outreach that builds public awareness of their unique brand through consistent, repeated media exposure.As an Intern, I established a conscientious and fastidious file organization, administrative support, and clientele assistance.✔ Contributed to the storyboard process and wrote online blog entries that offered additional information for firms and events.✔ Implemented marketing activities through effective product descriptions and advertisements to help the clients grow their business.✔ Consistently executed, assessed, and analyzed market research data to establish best practices for optimum company growth.✔ Storyboarded and wrote blog content for a large Boston-based real estate firm.

NBC Sports Boston is an American regional sports network that is owned by the NBC Sports Group unit of NBCUniversal, and operates as an affiliate of NBC Sports Regional Networks. Headquartered in Burlington, Massachusetts, the channel broadcasts regional coverage of professional sports events throughout New England with a major focus on Boston area teams, as well as several original analysis, magazine and entertainment programs.As a Sports Content Intern, I contributed factual, exciting, and accurate sports content to multiple cross-platform media publications.✔ Assisted in production and recording of live segment broadcasts for news anchors of the program.✔ Liaised with media, creative production team, and unit heads to clip live game footage for nightly segments. ✔ Was responsible for providing sports articles that contain compelling storyline to capture the attention of the reader.