Dtx Global User Experience As A Manager, Ux Design & Research
New York, Ny, Us
Lead product testing (AB), Design and Management of Holiday Blockbuster PWP increasing cart conversion by 55% for Q4YoY Created product roadmaps, mockups, A/C, user research and AB testing plans for the ELC brand portfolio including Estée Lauder, Jo Malone, TooFaced, Glam Glow, Smashbox, Aveda and Lab SeriesCreated Mobile-first experiences, focusing on native mobile and brand loyaltyOwn the product lifecycle, from discovery, definition, execution to launch & and iteration for their products.Distilled complex ideas into compelling interfaces. Shaped the copy, tone, and design system for cross-product experiences Conducted user research studies, such as usability testing, user interviews, surveys, and competitive analysis, to inform the development of user-centered designs in the context of the E-Commerce and Beauty sectorsCollaborated closely with cross-functional teams, including designers, product managers, and developers, to integrate research findings into the design and development process for renowned brands within the Estée Lauder Companies' portfolioIdentified and prioritized research needs and objectives, aligning them with business goals and user needs specific to the E- Commerce and Beauty industry while focusing on enhancing the user experience across brandsDeveloped and maintained research methodologies, tools, and processes tailored to the unique challenges and opportunities within the E-Commerce and Beauty sectors, addressing the brand portfolio of Estée Lauder CompaniesAnalyzed and synthesized research data, generating actionable insights and recommendations for brand enhancements and user-centric improvements within the Estée Lauder, Jo Malone, TooFaced, Glam Glow, Smashbox, and Lab Series portfolio Stayed up to date with industry trends, best practices, and emerging technologies in UX research within the E- Commerce and Beauty space, specifically focused on brands within the Estée Lauder Companies' brand portfolio.