Lead creation of new FinTech project Procter.io aka ”the ‘segment’ for constructive budget management”Developed, implemented, and optimized processes for users to connect budgets, payments and financial forecasting. Designed and maintained a comprehensive user experience from onboarding to dashboard level snapshot view. Continuously evaluated and optimized budget forecasting logic algorithms to improved budget overview understanding. Worked with developers to design and create API integration services for Banner API, Procore, Autodesk and others. Strategically identified and prioritized product areas most in need of UX alignment, and own driving discussion and action with stakeholders.

Lead product testing (AB), Design and Management of Holiday Blockbuster PWP increasing cart conversion by 55% for Q4YoY Created product roadmaps, mockups, A/C, user research and AB testing plans for the ELC brand portfolio including Estée Lauder, Jo Malone, TooFaced, Glam Glow, Smashbox, Aveda and Lab SeriesCreated Mobile-first experiences, focusing on native mobile and brand loyaltyOwn the product lifecycle, from discovery, definition, execution to launch & and iteration for their products.Distilled complex ideas into compelling interfaces. Shaped the copy, tone, and design system for cross-product experiences Conducted user research studies, such as usability testing, user interviews, surveys, and competitive analysis, to inform the development of user-centered designs in the context of the E-Commerce and Beauty sectorsCollaborated closely with cross-functional teams, including designers, product managers, and developers, to integrate research findings into the design and development process for renowned brands within the Estée Lauder Companies' portfolioIdentified and prioritized research needs and objectives, aligning them with business goals and user needs specific to the E- Commerce and Beauty industry while focusing on enhancing the user experience across brandsDeveloped and maintained research methodologies, tools, and processes tailored to the unique challenges and opportunities within the E-Commerce and Beauty sectors, addressing the brand portfolio of Estée Lauder CompaniesAnalyzed and synthesized research data, generating actionable insights and recommendations for brand enhancements and user-centric improvements within the Estée Lauder, Jo Malone, TooFaced, Glam Glow, Smashbox, and Lab Series portfolio Stayed up to date with industry trends, best practices, and emerging technologies in UX research within the E- Commerce and Beauty space, specifically focused on brands within the Estée Lauder Companies' brand portfolio.

Lead team of 6 to create and launch over 15 products within the Social Commerce, SaaS, 2-sided Marketplace, Creator Economy, and Influencer Marketing industriesCreated native mobile experience for influencer-users via loyalty gamificationDefined, analyzed and owned metrics that inform the success in all Product areasLead the development and execution of a bold customer-focused product strategy and visionDevelop detailed, crisp business requirements and user stories that can be used to create product specifications and architectureDefine creative, high quality, long term product roadmaps based on team strategy and visionOwned and executed Product Roadmap as the Product Leader overseeing brand portfolio, which included renowned companies such as L’Oréal, Best Buy, Afterpay, Nasty Gal, Sephora, Nordstrom, LuluLemon, Everlane, Elf, Urban Outfitters, BuyBuy Baby, Fendi, Lacoste, Glossier, Target, and Walmart

An app for teens who want to change the world, Sera is an app that allows Gen Z to Microvolunteer™ from their phone. Unlike Kiva & other Non-profits, Sera allows the user to volunteer time instead of money--from anywhere, without leaving their home or changing video surfing behavior. https://seraapp.webflow.io

Lead and scaled design team from 1 to 6, meeting demands of Agile software engineer training, AI-data-driven testing, and Agile Productivity SaaS industry. Specializing in UX Design, UX Copy and Product Ownership.Established UX Center of Excellence (COE) for consistent user experiencesMentored junior team members, fostering their growthLed culture scaling for collaboration, innovation, and user-centric mindsetDeveloped and executed B2B Customer Growth Strategies, acquiring clients like Microsoft, Nike, and moreDefine detailed user stories and product requirements and collaborate with Technology on technical specs needed to support roadmap initiatives.Conducted UX research, exceeding customer expectationsCollaborated with stakeholders, aligning design efforts with the company vision

Creates wireframes, mockups and lightweight prototypes for Sprint Zone native mobile app on Android and iOS. Creates visual designs that adhere to different brand guidelines. Uses Adobe Suite, Axure, and Sketch.Uses Sprint's simple brand aesthetic. Works with branding and marketing teams to get their designs approved and will work with developers to get the designs developed. Works across other brand apps such as: Prepaid, Boost, Virgin Mobile, etc. Interacts with Scrum/Agile environment and there will be daily stand-ups.

User Experience and Production Designer for Print-on-demand digital shop Home.Gillhamstudios.com. UI Designer creates User Experience and develops Gilliam Studios Home Brand within and independent from Hallmark. Aligning Brand Identity via website design, user experience and product designUsing Strong Photoshop, Illustrator and InDesign skills. Strong design aesthetic skills. integrating creative elements such as editorial, illustration, photography, processes, writing, typography and hand-lettering in ways that meet consumer needs. Modifies and of these elements via illustrate or repaint, 3D render, design with typography, etc. Creates handmade designs for textiles, rugs and other home goods using the Adobe Suite. Coordinates with web team on deliverables and UX/UI Design, User Experience of website.

An international labor and employment law firm, Littler manages and connects firms form Littler & Littler Global offices worldwide. Knowledge Management Innovations finds and automates the firm’s knowledge base via intranet and extranet solutions like HighQ Collaborate & Publisher, Drupal sites, and Littler Apps—a share point experience.• Designs wireframes & graphics, creates and demos client-facing sites for various legal products in the Littler portfolio.• Coordinates with Marketing & Graphics to optimize the Littler and Littler Global Brands. • Ensures features and functionality of all portfolio products and is responsible for maintaining and increasing user base across portfolio of products.• Ensures portfolio functionality optimally addresses and solves internal functional owner-identified business objectives. Responsible for on-going support. • Ensures all applicable current content is available, provides all content related support and brokers platform-level support issues to IT.

Interfaced with Research team on weekly basis, developing research content and appearance of online modulesCreated modules in Adobe Illustrator, along with other digital learning materials to be distributed nation-wideDeveloped module/online course through c-panel and drupal website formatsImpacted user needs and work with the user experience & design team to design online module user experiences that are powerful and yet easy to use, based on research and interviews collected from classroom observationsOrganized course requirements and architect the flow of information into an intuitive, coherent, easy-to-navigate application/course/website/ebook. Documented user interface designs and user interactions with process flows, wire frames, and screen specificationsWorked in multi-disciplinary groups including educational, technical, business, and customer experience perspectivesIdentified opportunities to improve the usability of user interactionsDeveloped high level and detailed prototypes and wireframes to communicate ideasUsed Adobe Captivate, Adobe Illustrator, Photoshop, & Dreamweaver in conjunction with Blackboard & other content management systems to create online module user experience