Led marketing strategy development and execution of Ulta Beauty at Target that exceeded launch goals, drove year-over-year return on investment (+27%) and drove new guests at a higher rate than any other campaign. Led cross-functional and Ulta Beauty partners that drove a cohesive omni-channel experience, leveraging influencers, social and testing emerging platforms (TikTok and Facebook live events). Developed omni-channel partnership operating model and managed joint marketing investment strategy that drove resourcing and investment efficiencies. Led coordinated launch strategies for new brands, like Fenty Beauty that went viral and drove 2x sales expectations at launch.Spearheaded Baby category & cross-channel marketing strategy, contributing to record sales and market share gains with a cohesive guest experience, leveraging shoppable social & influencers, with one of the most successful campaigns across Target. Launched a new Baby Registry strategy that drove 142% lift in registrants within the first 6 months. Exceeded return on ad spend goals (+24% year-over-year) and marketing effectiveness that drove positive brand perception lift for Target overall. Led coordinated planning with brand partners for new launches, like Mockingbird which beat sales forecast by 200% in the first month.Built trusted relationships with internal partners (Merchants, Channel leads), brand teams and Ulta Beauty counterparts through collaboration, proactiveness, transparency and deadline adherence.

Developed a Pets category marketing strategy and plan, securing a first-ever cross-channel marketing campaign investment, which exceeded sales and messaging resonance goals; campaign was recognized for “Leading with Insights.” Established new operating model with brands that secured an incremental $1M category investment. Drove $490K incremental sales with direct mail value campaign and created brand love by increasing positive brand category perception by 67% with an event integration with The Dodo.Launched private label cleaning brand Everspring which outpaced sales forecast and exceeded marketing campaign goals by 35%, including sales per impression, brand awareness and linkage.Grew CVS in Target script count through conversion driving marketing plan; implemented research that established a new joint marketing operating model. Led Health category marketing strategy and coordinated multi-channel brand launch campaigns (Welly) that contributed to 8%+ in share gains.Oversaw Baby campaign initiatives including marketing strategy development support, execution and optimization. Developed new processes with Merchants for planning efficiencies as well as with 36 vendors who continued to achieve a 2:1 value-to-investment. Oversaw budget management including securing $500K+ in savings while gaining incremental investment through the development of brand-funded programs.

Led data-driven marketing communication strategies across Optum’s suite of products, to raise awareness and drive engagement with services on behalf of large employer clients. Developed an award winning campaign strategy that exceeded per member engagement lift by 80%, drove a 61% ROI and a cost savings of $290,000.

Developed consumer centric and data-driven marketing communication strategies to raise awareness and drive engagement with services on behalf of large employer clients.Created a new direct mail targeting strategy for a tech client that drove engagement lift by 250%. Exceeded year-over-year inbound call volume (+86%) and enrollment engagement (+227%) with annual marketing communication plan for an insurance industry client.

Led the development of paid media strategy and negotiation; oversaw campaign execution with external vendors and Jr. Strategists. Client experience included: Aurora Health Care, Belize Tourism Board and Baylor College of Medicine.

Supported the development and execution of omni-channel paid media strategies and negotiations.  Client experience included: Minnesota State Lottery, Pei Wei, Liberte Yogurt, Discover Boating, University of Minnesota - Physicians.

Supported in the strategic development of direct response media campaigns for Frontier. Tracked and analyzed campaign performance and provided key insights for ongoing optimization.

Front desk office and client coordinator; supported and influenced marketing needs, including website design and layout.

Promoted a Top 40 radio station to increase listeners and time spent listening through onsite representation, product distribution and social media. Managed station events including preparation, execution and recaps at the Minnesota State Fair; represented KDWB at station appearances, concerts and charity events. Drove brand awareness and grew social media through blogs, Facebook and Twitter by creating exclusive contests for members and/or followers.

College liaison for Fox Searchlight, Walt Disney and Screen Gems to promote new films in the Twin Cites metro. Partnered with local interest groups for cross-promotion to drive early screenings attendance of 90% theater capacity. Led movie screening events for an average of 150 people.

Customer advocate and server; liaison throughout the restaurant. Maintained social media web sites and developed food and drink specials.