• Experienced PR professional with a specialty in travel and hospitality public relations. • Clients included Visit Dana Point, Experience Sonoma Valley, The Town of Frisco, Garden of the Gods Resort and Club, The Jacquard Hotel & Rooftop and Stillwater Brands, amongst others.• Account lead for some of the agency's largest travel and hospitality clients, managing day-to-day correspondence with clients and overseeing the work of each supporting team.• Heavily involved with strategy development, media relations and creative thinking/writing.• Developed a media training program, creating an additional revenue stream for the agency and a new service for clients. • Led the development and execution of B Public Relations' first formal internship program, managing two interns on a quarterly basis.• Successfully tripled the retainer of one of the accounts I led, making it the agency's largest client from a revenue perspective.

• Played integral part on communications team who launched Hilton’s enterprise rebrand after nearly a century in the hospitality space• Led media relations efforts exceeding program metrics by 172% for Hilton Honors loyalty program rebrand and launch of industry-first benefits; efforts resulted in 1.2+ billion media impressions• Managed team and client relationship for Hilton's 2016 global concert series, developing the strategy and execution of three international press trips with total efforts resulting in 2.3+ billion media impressions• Own media relationships with Editors in the lifestyle and travel/hospitality space including those at Travel + Leisure, Condé Nast Traveler, Forbes, POPSUGAR, Bloomberg, AFAR and more• Provide media counsel to clients to make sure Hilton narrative shows up in the news• Manage loyalty program issues management, including reactive response and scenario planning to ensure preparedness for program announcements• Led Hilton’s Creative Newsroom, regularly developing angles to insert the brand into trending topics, managing reactive media requests and orchestrating the team’s daily work• Serve as primary contact for PR client handling Hilton’s loyalty program• Lead influencer program for Hilton’s loyalty program; regularly develop strategy for engaging with top loyalty travel bloggers with the latest news and exclusive opportunities from the brand to shift their sentiment• Manage budgets to ensure team is maximizing them• Serve as formal mentor for junior staff, responsible for developing talent and managing the team’s interns

• Key founding member of Hilton’s Creative Newsroom• Provided trade show support and thought leadership materials for Hilton’s Meetings & Events business• Acted as Community Manager for Hilton Honors social community of over 850K followers• Team player supporting programs recognized by top industry awards such as the Golden World Awards, Adrian Awards and PCC Golden Trumpet Awards

• Part of small team that created brand identity and content for global advocacy program, The BlackBerry Elite• Prepared and implemented strategy for the launch of the BlackBerry Z10 in relation to the Elite program• Conducted media relations for Jim Beam, securing placements in local and national lifestyle publications• Managed media relations team for Edelman pro bono client, The Museum of Broadcast Communications

• Chosen for Edelman’s highly competitive public relations post-graduate internship program

• One of 12 students chosen to start Texas Christian University’s Schieffer School of Journalism student-run public relations agency (January 2012 to May 2012)

• Worked with the marketing team on strategies for gaining press and reaching out to the media

• Chosen for Weber Shandwick Chicago’s summer internship program, focusing on media relations and research for Campbell's Soup, KFC and The Cherry Marketing Institute (May 2011 to August 2011)

• Participated in Buffalo Denim's fast-paced 8 week internship program encompassing public relations, social media, event planning, and media relations

• Designed and launched Unleashed Training's webpage using website building skills; promoted Unleashed Training fitness programs on campus; Maintained Unleashed Training's social channels

• Developed social media plan for the store and updated Facebook and Twitter weekly• Designed all marketing materials, including promotional emails to customers• Worked one-on-one with brides, selling wedding gowns• Contacted magazines and newspapers for store press• Developed and implemented in-store promotions and events• Created store window and interior displays

• Learned the business of wedding planning and design• Worked under chief planner for each event as second in charge to ensure a successful event