Meghan Campbell Email & Phone Number

Amsterdam, North Holland, Netherlands

Greater Los Angeles Area

Consults with various agencies to support pitches, assist in client workshops, tackle ‘bonus’ briefs and help out on long-term strategic projects. Experience and skills include: brand & digital strategy, communications planning, customer journey work, brand positioning, social strategy, customer research Select client list: Deutsch, 180LA, Decoded.

Greater Los Angeles Area

- Developed the strategic brief for 2018 UNICEF work, planning and managing a global research plan to address xenophobia on a global scale. - Pitched and won 2017 TJX holiday campaign, leveraging the pitch strategy to lead the integrated campaign plan, including broadcast, digital/social, PR and OOH executions.- Led strategy for Mitsubishi, as the IAT.

Greater Los Angeles Area

- Conducted primary research to build a more meaningful Toyota welcome experience.- Developed a recommendation for the ideal opt-in experience for AAPR, shifting to a user profile model, based on people’s interests.- Led Hot Wheels 2016 strategic planning process, to inform first ever integrated global plan- Worked across Mattel brands on product launches.

Chicago

- Helped build target personas and digital customer journeys specific to Sprint- Established a role for strategy on Brand Live team- Implemented a comprehensive channel plan for social, including new channels Pinterest, Instagram and Vine- Developed B2B content strategy to launch business social channels - Contributed to the strategic positioning of B2B.

Greater Chicago Area

Contributing strategist for CDW's 2011 brand campaign launch; brand planning skills: brief writing, cultural insight mining, quantitative research (writing, fielding, and analyzing surveys), focus group moderating, ethnographic interviewingClients: CDW, Suave*Researcher and contributing author of Ogilvy Earth’s Mainstream Green study.

Account Planning Bootcamp

· Interact with client, a 60 billion dollar pharmaceutical company· Organize the project schedule for four Eli Lilly billion dollar brands· Managed multiple teams as well as projects simultaneously, acting as the liaison between internal team members· Handled client submissions and daily status reports· Facilitated weekly meetings with client and agency.

County Dublin, Ireland

· Researched primary target market of Investor Magazine· Identified and compiled advertising sectors to be targeted· Assisted in creating 2006-2007 Investor Magazine media pack· Researched upcoming Europeans exhibitions for Eurofood magazine· Created a database of those with the most effective reach and accurate target market

· Organized and tracked attendance events promoting RecSports, created promotional materials, and provided newsletter updates· 2005-2006 Employee of the YearOTHER ACTIVITIESGirls on the Run

Education record

Account Planning Boot Camp · Actively learned the importance of effective strategic input through academic learning and field experiences.

Education record

· Intensive study of the Spanish language, grammar, and culture

B.A, Advertising

· Campaigns: Participated in AAF National Student Advertising Competition · Account Planning: Generated consumer insights through.