Digital Marketing/E-Commerce:- Outlined and implemented an innovative e-commerce channel strategy which focused on restructuring the customer’s shopping and checkout experience by utilizing website plugins and integrations to optimize functionality - Collaborated with agency partner to launch Amazon Seller Central storefront and enhanced brand content- Created email marketing strategy and deployed bi-weekly email campaigns that included copywriting, design, coding, and calls-to-action- Optimized email marketing performance through A/B testing, list segmentation, personalization, and dynamic content management - Managed social media platforms by facilitating monthly brand collaborations/giveaways, coordinating influencer outreach, and automating content calendar posts - Oversaw daily online orders and resolved customer inquiries by email and online chat Event/Trade Show Management: - Administered full service support and execution for all experiential activations (Natural Products Expo East, National Restaurant Show, Chicago Marathon, ERCM, Ultimate Women’s Expo Tours) - Increased ROI by utilizing CRM technology for lead gathering/follow up and elevated marketing materialsField Marketing/Merchandising: - Created systems, processes, and reports for the complete management of sampling budget- Built strong relationships with national key account retailers and external brand ambassador agencies (Costco, Meijer, Whole Foods, Kroger Banner, and Albertsons Banner, Total Wine, Wegman’s, BevMo) - Supervised and delegated the sourcing, designing, managing of inventory, and shipping of all point of sale assets to retailers and distributorsStrategic Partnerships: - Organized, delegated, and managed all partnership deliverables across departments and assisted in the evaluation/negotiation of new collaborations (Fab Fit Fun, Lifetime Fitness, Equinox, Girls on the Run, Harvest Snaps, Levy Restaurant Group)

- Alphabetized, organized and filed confidential documents and records into their respective cabinets- Performed archival services and purged confidential documents and records

- Worked alongside the facilities staff to conduct room-cleaning services and prepared guest rooms for arrival including: making beds, vacuuming, and tidying spaces- Collaborated with other staff members to ensure guest satisfaction on a daily basis- Coordinated and scheduled a weekly laundry service pick-up and drop-off