Meghan Froehlich Email & Phone Number

Milwaukee, Wi, Us

Founder, owner, and operator of Designs by Mugsy LLC.

Fox Point, Wi, Us

Substitute teacher for 3K - 8th grade.

Dedicated my time to my children's growing needs, helping create strategies for their long-term success.

Milwaukee, Wi, Us

Worked in tandem with Senior Director of Client Value, Chief Growth Officer, Business Development Team, Marketing and Communications Team, HR, Firm Finance, and IT teams to create, launch, and manage programs, delivering on strategic plan initiatives. • Managed firmwide marketing and business development budget.• Led the firmwide individual business plan process for legal firm, Consulting, and Strategies. Custom created and launched new platform in 2022 and upgrade in 2023.• Led firm’s client experience (CX) initiatives; developed a framework for consistent application across the organization. • Developed and led the firm’s Client Listening Program, engaged with internal and external stakeholders to ensure that client feedback was utilized and delivered upon, through individual client support and firmwide efforts. • Developed and led strategy for firm Impact Clients and Client Teams; supported clients across the spectrum from start-ups to fortune five hundred companies. • Conducted training programs for marketing and business development team, operations teams, and firmwide system/process implementation.• Connected key firm operational support, attorneys, and clients, to discover, create, and deliver value to the firm’s clients.

Milwaukee, Wi, Us

This role contributed to the strategic growth of the firm through new and existing business wins, focusing on strategic proposals, management of Client Teams, and implementation of firmwide strategic plan initiatives. Specific role responsibilities include: • Led firm’s strategic plan initiatives including development and management of Impact Client Program, Client Listening Program, and Client Concierge Program.• Led firmwide marketing and business development (MBD) budgets.• Oversight and guidance of strategic proposals with business development team, pricing, and attorney pursuit teams.• Developed internal training for MBD team and attorneys including business development strategies, client engagement strategies, as well as internal reporting systems.2020/2021 Achievements:• Realigned the firm’s individual business plans and practice/industry/market plans with the firm’s strategic plan and budget process. • Creation of a process improvement document retention system and tools for MBD team. Reference documents created include Using Financials Systems for BD Intelligence as well as a Target Pursuit Process guide.• Development and launch of a firmwide Client Listening Program survey and interview program including more than 150 key clients, providing attorneys insights on how to build stronger relationships as well as providing firm guidance on areas most important to clients.

Milwaukee, Wi, Us

Identified, developed, and led the implementation of strategic, nationally focused business plans to achieve long-term value and growth for the firm. Responsibilities included:• Directed marketing and business development initiatives with key stakeholder to achieve strategic objectives• Managed firm-focused client teams to drive client development and create long-term retention strategy• Led budget process for marketing and business development activities• Tracked practice, industry, and key client developments, as well as corporate competitor movement to keep the firm competitive in the market• Assessed target markets to attract clients and build market presence• Developed and implemented high-level partnering relationships with professional organizations, industry associations, and educational institutions to identify speaking opportunities and sources of referral for attorneys• Provided coordination, direction, and oversight for seminars and conference sponsorships to help increase firm branding • Worked with communications team, outside PR firms, and attorneys to coordinate media opportunities, enhancing strategic market position• Developed firm marketing materials and content for the firm’s intranet and internet websites2017-2019 Achievements:• Worked with firm leadership to build a new consulting division • Built and launched a new firm-wide Water Industry team• Researched, developed, and re-launched a forward-thinking Privacy & Cybersecurity Practice with expanded market penetration strategy• Led the reorganization of practices and service areas to better align with market needs and growth potential• Led the marketing and business development strategy for new top 10 client and continues to expand the client relationship, meeting extreme time constraints for client requests• Led integration of two new offices in Utah and Colorado, supporting each attorney for successful transition to our firm

Chicago, Il, Us

Led the development and implementation of strategic growth plans for the healthcare and higher education industries across the Midwest. Leads the financial services industry marketing efforts in Wisconsin, as well as all general Milwaukee business development efforts. In earlier years, focused on business development strategies and proposal development for the Wisconsin manufacturing and distribution (M&D), construction and real estate (CRE), commercial, and financial services industry teams; international and state and local tax service teams; and local Milwaukee market.• Produced go-to-market playbooks for industry teams, working with state, regional and firm leaders, aligning activities to achieve growth goals • Developed, implemented, and monitored regional accountability grids to position teams for successful implementation of go-to-market strategies• Provided strategic guidance and proactive recommendations for marketing and business development initiatives• Managed the proposal process for Midwest healthcare industry, from strategy formulation through final presentations and follow up• Produced press releases for branding activities including new partner hires, community service initiatives, and other opportunities, as necessary• Created ads compliant with branding guidelines for industry trade publications, client support, and charitable support activities• Produced emails, postcards, letters, flyers, poster boards, and other collateral for marketing campaigns and strategic firm initiatives• Coordinated referral source networking opportunities to bring banks, law firms, and accounting firms together

I assisted business professionals across the firm in creating and executing marketing initiatives and business development strategies. I specifically managed the marking initiatives for the health care industry team and the firm as a whole. Social media platforms were also a focus area of mine, including writing a company blog and assisting with LinkedIn training. Working in a smaller marketing department, the exposure was tremendously diverse and rewarding. I was able to work on everything from writing proposals, to coordinating events and seminars, writing press releases for our new employees and volunteer efforts, creating advertising, assisting with a brand refresh, and website development for Kolb+Co.Effective August 1, 2013, Kolb+Co. merged with Sikich LLP, a leading accounting, advisory, investment banking, technology and managed services firm based in Naperville.Main Tasks:-Served as a point person for internal clients including all shareholders, directors, senior managers, managers, and staff-Provided maintenance of Web site, social media accounts and Intranet-Wrote and edited newsletters, press releases and specialized letters that drive business-Wrote, reviewed and finalized proposals that drove revenue for the firm-Coordinated firm-wide internal business development training program-Managed vendors for company store and promotional items-Developed trade advertising, marketing materials, promotional material, and direct mail campaigns-Coordinated firm special events-Identified speaking opportunities and assisted speakers in presentation preparation-Facilitated health care industry team weekly marketing meetings, including creating agendas, reviewing budgets, providing pipeline reports and updates, maintaining referral database, coordinating staffing of upcoming events, and being an objective party in the decision making process

Completed tax returns and special projects related to corporations, partnerships and individuals in the construction, real estate, manufacturing, and medical industries.SALT focus – research to determine clients' nexus and filing requirements to minimize client’s state tax liabilityReceived an award for participation in multiple networking events to promote the firm and drive revenue

Milwaukee, Wisconsin, Us

Specialized in Sales & Use Taxation including: tax compliance, research, process improvement, education, and consultationAssisted Foreign Tax Department with provision work Received recognition for development/improvement of the sales and use tax practice at Manpower

London, Gb

Prepared federal, state, and international tax returns including compliance work, R&D and Fixed Asset studies, provisions, and restructuring workAttend campus recruiting events to help create excitement for students about the firm and the practice areaReceived recognition award for leadership of the United Way Campaign – January 2008

Milwaukee, Wi, Us

Prepared discussions for students to help teach financial accounting topicsCreated, reviewed and graded homework and pop-quizzesHosted extra office hours to help mentor studentsProctored exams, graded exams and reported final grades to Professor

London, Gb

Masters, Science Management (Professional Accounting)

Education record

Bachelor Of Business Administration (Bba), Accounting & Marketing