Meghan Hardy Email and Phone Number
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I help female-forward D2C brands unlock their next stage of efficient growth through actionable marketing and ecommerce strategies. My approach is grounded in data and insights, and focused on delivering results like:🚀 84% revenue growth and 34% decrease in CAC for a growth-stage beauty brand 🚀 1044% revenue growth and 96% ROAS lift in four months for an early-stage wellness brand🚀 36% decrease in CAC plus $2M in annual cost savings within six weeks for a growth-stage subscription food & beverage brand🚀 50% increase in retention rate for a growth-stage wellness brandWith 20+ years of experience delivering measurable growth for high-performing ecommerce brands, I bring the best of both worlds - a data-driven approach honed at Fortune 50s like Amazon, Walmart, and Microsoft, plus the agility and innovation that come from working with high-growth brands like Nutrafol, mindbodygreen, ZitSticka, and Kitsch.There are a few things these businesses have in common - besides me. ;) From Amazon to ZitSticka, they've all tapped into these key principles to drive sustainable growth:1️⃣ Start With the Customer: Go deep on audience insights. Tailor messaging, creative, and channel mix to connect in ways that resonate and drive impact.2️⃣ Think Big: Craft strategies that span the entire customer journey, from awareness through to retention3️⃣ Know the Numbers: Build a data- and insights-driven culture where the team knows what's working, what's not, and WHY...and uses this knowledge as the foundation for strategy, prioritization, and decision-makingI bring this lens to your business… and along the way, I teach your team to apply it too.Ready to unlock your next phase of growth? Let’s make it happen. I support brands in fractional, advisory, and consulting roles, bringing a tailored approach to meet your unique needs. Drop into my DMs to learn more.
Happening Ideas, Llc
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Founder | Marketing And Ecommerce Consultant | Fractional Cmo And Growth LeaderHappening Ideas, LlcNew York, Ny, Us
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Founder | Marketing Consultant | Fractional Head Of MarketingHappening Ideas, Llc Oct 2017 - PresentSeattle, Washington, UsI help female-forward D2C brands unlock their next stage of efficient ecommerce growth through fractional, interim, advisory, and consulting engagements.Here are some of the problems I help solve:- Driving growth without skyrocketing CAC- Boosting customer retention and LTV- Clarifying what’s actually working - and then amplifying it- Aligning audience insights with creative, messaging, and channel strategy- Right-sizing budgets (and forecasting results from that spend)- Integrating siloed marketing efforts for a cohesive strategy- Developing junior teams into high performers- Evaluating agency fit (and helping find the right one if it’s time for a change)- Building data-driven culturesSpeaking of data, I'm all about measurable results. Here are a few recent wins:🚀 87% sales lift + 29% higher conversion rate for a women’s apparel brand🚀 66% increase in product subscriptions + 50% increase in retention for a wellness brand🚀 2X ROAS improvement for an award-winning home goods brand===Brands I’ve worked with include:Nutrafol (beauty), Wile (wellness), ZitSticka (beauty), Walmart Health & Wellness, Sips by (subscription box), Splendid Spoon (subscription box), Mikuna (wellness/nutrition), Kitsch (beauty), mindbodygreen (wellness), Tyler McGillivary (fashion), and Boon (baby products). -
Fractional Head Of Growth & EcommerceWile Dec 2021 - Sep 2023Portland, Oregon, Us -
Interim Head Of GrowthSplendid Spoon Aug 2022 - Mar 2023New York, New York, Us -
Interim Head Of MarketingSips By 2021 - 2021Austin, Texas, Us -
Interim Head Of GrowthNutrafol 2020 - 2020New York, New York, UsLed all aspects of growth marketing (including awareness, acquisition, and retention) and digital product for DTC beauty and wellness brand. Accomplishments include:- Delivering 84% growth in DTC ecommerce revenue- Driving a 34% decrease in CAC- Delivering 27% mix shift from single purchase to subscription products -
Manager, Marketing, Amazon Campus (Equivalent To Head Of Marketing)Amazon Feb 2017 - Sep 2017Seattle, Wa, UsBuilt and led the marketing organization for Amazon's first brick-and-mortar retail concept, supporting 10x business growth over a two-year period. Drove insights-driven omnichannel consumer marketing and brand strategy to drive awareness, acquisition, and engagement. Accomplishments include:- Reducing manual campaign management efforts by 50% through marketing automation- Improving efficiency of field marketing efforts by more than 66%- Delivering 63% increase in click-through rate through new targeting/segmentation and creative strategies -
Senior Marketing Manager, Amazon CampusAmazon Jul 2015 - Feb 2017Seattle, Wa, UsBuilt marketing strategy and team for Amazon's first brick-and-mortar retail concept from the ground up. Owned go-to-market planning, marketing playbooks, and overall brand strategy and messaging hierarchy. Accomplishments include:- Developing and implementing attribution model for on- and offline marketing initiatives- Driving test-and-learn strategy to deliver relevant creative to key audience segments - Launching new-to-Amazon marketing programs, including field marketing and in-store vendor co-op
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Senior Marketing Manager, Amazon Device AccessoriesAmazon Apr 2014 - Jul 2015Seattle, Wa, UsLed team to develop and execute global digital marketing strategy and creative direction for tablet, e-reader, and phone accessories and Amazon Fire Game Controller. Owned acquisition and lifecycle strategies, channel planning and performance, and end-to-end customer journey. Accomplishments include:- Improving return on ad spend (ROAS) by more than 50% YoY- More than tripling conversion rate for display ads- Leading launch of Amazon Fire Game Controller - sold out/waitlisted within 24 hours- Leading device/accessories bundling strategy, including developing the Fire Kids' Edition tablet bundle- Selected as advisor for company-wide mentoring program
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Marketing Specialist, Kindle AccessoriesAmazon Jul 2013 - Apr 2014Seattle, Wa, UsManaged all digital marketing for Fire tablet and Kindle e-reader accessories in North America. Accomplishments include:- Delivering a 45% lift in online store revenue through improvements to customer experience- Developing global go-to-market (GTM) playbook, enabling global marketing and merchandising team to consistently deliver on-time, bug-free launches
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Director Of EcommerceGlassybaby Aug 2012 - Dec 2012Seattle, Washington, UsDrove integrated marketing strategy and execution and managed fulfillment center operations for DTC luxury goods website. Accomplishments include:- Growing revenue 65% YoY through successful paid search, SEO, email, display, and paid/organic social campaigns- Driving 13% lift in site conversion and 24% increase in average order value (AOV) within eight weeks of start date - Doubling email conversion and reducing unsubscribe rate by 90% -
Account SupervisorWunderman Feb 2011 - Aug 2012Led cross-functional teams to plan, execute, monitor, and optimize global digital marketing campaigns for key Microsoft brands, including Office 365, Microsoft Store and Xbox. Accomplishments included:- Delivering on-time global launch for Office 365, including driving development, testing/optimization, and reporting for digital media and localized microsites- Driving customer engagement and retention strategy for Xbox Live Rewards loyalty program -
Senior Marketing ManagerRealnetworks Jun 2008 - Feb 2011Seattle, Wa, UsDefined and led execution of global cross-channel consumer marketing strategy for media software and subscription services. Managed across product development, PR and marketing teams, drove creative strategy and production, and drove test and learn initiatives. Accomplishments include: - Delivering 45% increase in customer acquisition by testing and optimizing customer journey on website- Driving 200% lift in engagement on Facebook- Launched and managed student ambassador program -
Marketing ManagerRealnetworks Apr 2007 - Jun 2008Seattle, Wa, UsPlanned and executed marketing campaigns for consumer software product launches, including defining and communicating business requirements, coordinating cross-functional teams and managing timelines.
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Marketing ManagerCelebrate Express, Inc. May 2006 - Apr 2007UsLed omnichannel marketing strategy and owned digital customer experience for DTC party supply and children's fashion/apparel brand. Accomplishments include:- Securing editorial placement in local and national print and broadcast media, including The Today Show and Parents and Family Circle magazines- Developing a customer retention and winback program spanning digital and print media- Providing marketing and PR leadership through the company's IPO -
Marketing Project ManagerCelebrate Express, Inc. Nov 2004 - May 2006UsOwned customer experience across three DTC ecommerce websites, including defining requirements, managing third-party technology integrations, and driving creative strategy and production.
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Online Marketing SpecialistCelebrate Express, Inc. Apr 2004 - Nov 2004Us- Managed Amazon relationship, increasing revenue by 300% through merchandising and promotional strategies- Managed and expanded search marketing program to improve ROI and drive customer acquisition
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Marketing ManagerGreenwood Appraisal, Inc. Jun 2002 - Nov 2003- Created B2B sales and marketing programs targeting new and existing clients to build loyalty and increase revenue by more than 100%- Organized special events, including client education workshops and trade show appearances
Meghan Hardy Skills
Meghan Hardy Education Details
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University Of Southern CaliforniaPolitical Science
Frequently Asked Questions about Meghan Hardy
What company does Meghan Hardy work for?
Meghan Hardy works for Happening Ideas, Llc
What is Meghan Hardy's role at the current company?
Meghan Hardy's current role is Founder | Marketing and Ecommerce Consultant | Fractional CMO and Growth Leader.
What is Meghan Hardy's email address?
Meghan Hardy's email address is me****@****ail.com
What is Meghan Hardy's direct phone number?
Meghan Hardy's direct phone number is +120662*****
What schools did Meghan Hardy attend?
Meghan Hardy attended University Of Southern California.
What skills is Meghan Hardy known for?
Meghan Hardy has skills like Email Marketing, Online Marketing, Integrated Marketing, Social Media Marketing, Social Media, E Commerce, Cross Functional Team Leadership, Consumer Marketing, Advertising, Marketing, Strategy, Sem.
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