Worked with small businesses and non-profits to increase ROI, and create memorable and impactful event experiences. • Organized, developed marketing strategies and executed non-profit events totally $1M in revenue, including, but not limited to, the Pan-Mass Challenge, Drupal Association, Play Ball Foundation, and Derek Jeter’s Turn 2 Foundation Annual Dinner.• Built, designed, managed and developed websites and promotional business plans for small businesses and real estate executives

Created & developed North American Field Marketing programs, events, meetings, tradeshows, and led customer centricity programs to increase revenue. • Developed the conference, tradeshow, executive meetings and premium event strategy, as they related to business objectives and implemented trackable KPIs that increased revenue $8m+.• Spearheaded client centricity programs including the launch of an online Swag Store, Client Award Recognition, Charitable Sponsorships and Gifting that is trackable in Salesforce for measured success and accountability. • Created the internal/external promotional strategy for all initiatives and programs.

Spearheaded multi-channel paid and earned influencer marketing campaigns across various industries. Led all branding, event, and marketing initiatives to increase profitability for the agency’s enterprise clients and e-commerce partners.• Organized, led marketing, promotion and executed various non-profit events totally $1M in revenue, including, but not limited to, the Pan-Mass Challenge Winter Cycle Post Party, Play Ball Foundation Annual Run, and Golf Tournaments.• Championed ground-breaking paid influencer campaigns that collectively increased e-commerce clients revenue to $350k+.• Launched a scalable project management system to streamline workflow and productivity for a database of 800+ clients.

Led all marketing, branding, social media and event initiatives for 27 independent hospitality brands. Created systems and implemented processes to drive event revenue to exceed $70m+ throughout tenure. Promoted from Director of Marketing & Events in 2016, Marketing & Events Manager in 2012, and Office Manager/Events Coordinator in 2007• Developed and managed the company’s first corporate sales and marketing departments, inclusive of 30+ team members. • Masterminded customer rewards program resulting in an exponential increase in client base from zero to 200k+ members.• Organized and launched monumental events with the Pan Mass Challenge, as well as celebrity events featuring Paul Pierce, Danny Amendola, Ray Allen and Noah Welch.• Secured sponsorship events with corporations including Ferrari, Phantom Gourmet Food Festival, and Avion Tequila.