Meghan Hurst Email & Phone Number

Charlotte, Nc, Us

Baltimore, Md, Us

Baltimore, Md, Us

Baltimore, Md, Us

Baltimore, Md, Us

• Develop and execute short- and long-term vision and organic growth strategy alongside VP/GM with market segment sales strategies and new product development as key drivers.• Build and implement annual marketing plans designed to grow share, increase brand equity and create differentiation.• Drive engagement with manufacturer rep groups and channel partners by developing training programs and enabling with compelling value propositions and tools. Craft promotions to increase lead conversations, launch new products, penetrate new markets and increase growth in core markets.

Baltimore, Md, Us

• Led marketing activities in support of commercial fryer, griddle and charbroiler product categories including brand strategy execution and day-to-day marketing activities. • Collaborated with Engineering team using Stage-Gate process to enhance existing products and introduce new products to portfolio. • Engaged with Business Development team to develop and execute promotions and communications to grow revenue within targeted market segments.

West Grove, Pa, Us

• Crafted marketing plan for men's and women's footwear product categories including B2C and B2B activities such as digital and print advertising, public relations, influencer programs, and co-op support.• Pitched short- and long-lead media targets based on seasonal products and target consumer segments, resulting in placements in publications including MORE and Footwear News.• Developed insights-driven in-store promotions targeting sales associates, accelerating sell-through and multi-pair purchase of new styles, generating average account participation rate of 90%.• Managed first-ever company blog, Word of Foot, including content generation, communications plan and traffic/engagement metrics, leading to an increase in visitor time spent on site by 15%.

Hatfield, Pennsylvania, Us

• Led marketing strategies for sausage and hot dog categories in traditional grocery, club, c-store, and foodservice channels including private label and branded items.• Launched 16 private label SKUs with large retailer, responsible for shaping product specifications and flavor profiles, training retail associates and managing product assortment.• Introduced new foodservice sausage product to NY diner market; developing price, promotion, position, and target accounts. • Served as product expert to sales team via video, printed collateral and group training sessions.

Arlington, Virginia, Us

• Managed relationships with clients including Women for Women International, World Jewish Congress Foundation and the Aircraft Owners & Pilots Association. • Developed and implemented annual direct marketing strategic plans and budgets for each client resulting in membership growth and increased revenue. • Proven ability to manage multiple budgets and deadlines; performed statistical analysis to ensure ROI on campaigns.• Won two RFPs for new business; generating additional revenue for the agency.

Mba, Marketing Management

Bba, Business Administration And Management, General