Meghan Jensen Email & Phone Number

Minneapolis, Mn, Us

Lead the development of high-impact products by defining the vision and strategy, creating product roadmaps, leading product teams, and designing more efficient ways of working to build sustainable high-performing product teams. Work closely with clients to develop product strategy informed by business objectives, aligning cross-functional groups around a unified vision, ensuring effective execution with a balance of innovation with iterative improvements. Utilize data-driven insights and strategic market analysis to deliver solutions that not only meet foundational requirements, but exceed user expectations and achieve measurable results. Empower team members and mentor talent and promote a culture of excellence and efficiency, keeping the team informed, motivated, and aligned.

Minneapolis, Minnesota

Responsible for accelerating initiatives to drive adoption and engagement of digital tools with our customers and colleagues. Using the Agile framework, partner across multiple teams to identify and prioritize digital opportunities based on business goals and create connections to share best practices, ensure consistency, and realize additional value. Create and implement pilots to determine viability of efforts and address challenges and opportunities before broader rollout.

Greater Minneapolis-St. Paul Area

Accountable for developing digital vision for all clients by creating, implementing, and managing strategic plans based on overall client business objectives. Responsible for agency’s digital efforts and tasked with determining compelling messaging and appropriate tactics to effectively communicate on all platforms ensuring a cohesive brand experience. Use data and analytics to provide actionable insights to optimize campaigns on an ongoing basis. Lead digital strategy efforts to increase brand awareness, drive acquisition and sales by developing multi-touchpoint campaigns, inclusive of website redesigns and optimizations [SEO], paid search, email and social marketing, as well as influencer marketing Developed and managed successful digital marketing campaign that more than doubled website traffic, decreased bounce rate by 8%, while maintaining a conversion rate above industry standards [4.5%]Create and implement e-commerce strategy to augment sales both in-store and online by creating a quick path to purchase for consumersLead team in creation and cultivation of content strategy development to determine current and future key messages by performing a content audit, analysis of key audience segments, new initiatives, and events [local & national] to ensure the right message is delivered at the right time and in the right placeEffectively utilize PR and influencers to expand reach and drive authentic engagement Engage and manage internal and external creative and technology resources to ensure best-in-class team for each projectIdentify and evaluate new and emerging technologies to determine how to best utilizeClient industries include healthcare, CPG’s, and nonprofits.

Manage digital prioritization and pipeline to drive demand for products and grow the digital platformLead digital planning process with cross-functional team to develop long-range digital vision, inclusive of content and communication strategy, SEO plan, platform enhancements and operational optimizationsDevelop social strategy for the division to drive growth and extend reach within social spacesDevelop and report on success measures to drive content optimizations and technical enhancements based on subject and platform, including acquisition and engagement rate, using multiple analytic engines Ongoing work with all channel marketing teams to provide digital content strategy across platforms based on annual marketing plans, business objectives and budget Develop and manage ongoing SEM strategy to drive innovation and optimization to meet digital platform goals ]

Implemented an Agile process for the Core Sites [Bettycrocker.com, Pillsbury.com, Tablespoon.com, BTFE.com] and managed a large team of business analysts, developers and 2-4 separate business teams Involved in defining the new development teams and processes, as well as managing two development teams [US and Mumbai] supporting Bettycrocker.com, Pillsbury.com and proprietary technology platform Ran large, cross-functional meetings to determine business requirements, development effort and success criteriaWork with the business [including external agencies] and technology teams to bridge the gap by implementing formal hand-off meetings to set and manage expectations, build trust and deliver quality results

Responsible for the creation and implementation of project plans inclusive of scope, budget and timing to ensure maximum efficiency and effectiveness , including large‐scale site redesigns and search engine marketing campaigns Collaborate with all discipline leads to guide initial research, develop strategy and manage successful execution of interactive projects, including key new business proposals, through development, delivery and analysis Create annual digital budget breakdowns and objectives [by channel] based on clients’ digital needs and desired growth Educate all agency disciplines on current and emerging digital technologies

FreelanceCreate and monitor budgets as well as manage the day-to-day deliverables to ensure projects are completed on time and within scope for Chinet, Target and Anytime Fitness.Work closely with all internal teams to maintain efficient workflow processes and ensure deliverables meet clients' overall strategy and objectives.Provide guidance on the most effective technologies and executions based on a project's scope.Manage the development and distribution of email marketing communications.

Managed scope, budget, timelines and deliverables of the online advertising work for Subaru, Harley Davidson, Calphalon and Trane.Provided support and direction for key client contacts.Enlisted and managed the use of external vendors for production of interactive projects to ensure projects were completed efficiently and within the defined scope.Worked closely with Consumer Engagement, Creative Services, Account Management and Strategy to manage client expectations, schedules and deliverables.Contributed to the development of Subaru.com with beta testing, CMS updates and building pages.

Worked with all teams to facilitate collection and quality assurance of product materials to serve to websites through DART. Coordinated and monitored delivery as well as initiate efforts to obtain the most effective campaign results.Created project timelines and estimates and managed the life of the project from conception to launch.Worked closely with the account, media and creative teams to manage deadlines and deliverables.

Worked closely with other departments in order to coordinate, manage and monitor interactive campaigns from inception to completion.Train new employees on online products and procedures.Managed internal and external clients for various online accounts, including the company's largest interactive accounts, on a day to day basis.Managed various interactive and print products including web development and hosting, search engine marketing, banner campaigns, email marketing, reporting, online coupons and contests, display and direct response advertising.

Coordinated and facilitated special issues and events.Motivated sales team to increase revenue, meet goals and expand business.Created tailored advertising schedules based on clients needs and generated revenue through advertising sales.