Partner + General Manager, San Francisco
CurrentAs GM, I enthusiastically manage operations, which includes staffing, recruiting and budgeting, for the Allison HQ office in San Francisco. While fostering a collaborative, supportive and entrepreneurial environment for staff to thrive and do the best work possible, I also oversee successful strategic public relations campaigns for leading consumer and consumer technology brands.I currently provide strategic counsel and oversee integrated marketing campaigns and programs for Stasher, Athleta, Bolt Threads, MyEyeDr. and Tempo. I also manage budgets, contracts, vendor partners and a collective team of more than 45 staff members across client account teams. As a women's sports and soccer superfan, I had the honor to help lead our work launching Bay FC, the National Women Soccer League (NWSL)'s 14th team. Prior to the GM role, I was a Senior Vice President and led account teams and strategy for clients such as Driscoll's, Caldrea, UBS Women's Segment, See's Candies, Visa, Zenni, Boost Mobile, Kimpton Hotels & Restaurants, Vevo, Pinterest, Best Western International, TiVo, San Francisco Chronicle, Coravin, Dropcam, Attune Foods, Uncle Sam and Erewhon Cereals and California Travel + Tourism Commission. I oversaw and led execution of consumer and celebrity events and media relations to launch the Nokia Lumia 900 Windows Phone with Microsoft. For five years, I managed Best Western's PR partnerships with Harley-Davidson and NASCAR, planning FAM trips and unique promotions. I'm a news junkie at heart and love guiding media relations strategy. During my time at Allison, I secured editorial media coverage in the who's who of top outlets -- The New York Times, Wall Street Journal and WSJ Weekend, USA Today, Real Simple, "TODAY", CNBC-TV, CNN, FOX News, Variety, Woman's Day, Sports Illustrated, CNN Airport, Associated Press, Parents, Chicago Tribune, Forbes, OK! Weekly, Washington Post, Reuters, "Fox & Friends," The Hollywood Reporter, Bloomberg and dozens more.
