• Developed a competitive rate strategy for a new product by researching competitor rates and analyzing UPS rates, costs, and airline capacity.• Set pricing benchmarks to ensure profitability of the new product.• Presented research findings and proposed methodology to upper management.

• Negotiated the sale of Gozaic partnerships, achieving growth in volume and gross sales. • Established relationships and generated sales leads among potential Gozaic partners. • Communicated the benefits of being featured on Gozaic.com and collaborated with internal media and advertising to leverage connection with the National Trust, social media exposure, and promotional offers.

• Managed consumer, trade and B2B marketing plans, developing strategies to draw shoppers and drive sales. • Increased center sales and traffic by 2-3% during economic downturn, when most centers experienced average decreases of 5-10%.• Achieved highest growth in tour business (61%) by building key business relationships.• Prepared media alerts and secured media coverage, representing center in live interviews with major networks.• Worked closely with retailers to develop center and in-store programs and promotions that drove sales. • Segmented market to identify target consumers and build directed events, advertising and promotions.• Increased participation in shopper programs, including the VIP Club by 55% and Military Appreciation by 100%.• Managed, trained and motivated customer service team, growing service scores from 80% to 100%. • Nominated for 2009 Loudoun Tourism Award for increasing tourism in the community.

• Managed licensed categories for various brands, working with licensees and internal teams including marketing, sales, finance and legal to optimize distribution and maximize sales• Managed $70M business and exceeded 2007 sales forecasts by 28% by launching new categories, expanding distribution and making integral design, pricing and merchandising changes.• Called out need for two-tier pricing strategy in order to reach both affluent and aspirational consumers.• Researched consumer interaction with the brand and category and analyzed in-store sales by product and account to recognize buying behaviors and identify need for stronger merchandising and displays. • Launched 10 new product lines including Juicy Couture Eyewear, Baby, Footwear, and Watches. • Performance reviews emphasized ability to “produce results, grasp opportunities, and initiate action.”

• Managed over 160 Employment Practices and Securities claims involving Financial Services Insured.• Directed claims from inception through conclusion by providing client contact, coverage and liability evaluation, litigation management, resolution strategy.