Associate Consultant, Digital Marketing
- Tailored and managed digital marketing projects focused on acquiring consumers for online marketing research initiatives.- Maintained client communications and expectations throughout the consumer acquisition process while sharing KPI's and qualitative learning's to inform progress.- Developed consumer facing recruitment surveys, communications, and paid social media ads.- Analyzed project budgets and timeline to identify most efficient consumer recruitment channels.- Managed… Show more - Tailored and managed digital marketing projects focused on acquiring consumers for online marketing research initiatives.- Maintained client communications and expectations throughout the consumer acquisition process while sharing KPI's and qualitative learning's to inform progress.- Developed consumer facing recruitment surveys, communications, and paid social media ads.- Analyzed project budgets and timeline to identify most efficient consumer recruitment channels.- Managed vendors and partners including sending bid requests, evaluating feasibility, negotiating pricing and managing day to day execution of their work.- Served on a sub team within my department and would provide and develop consumer acquisition solutions and pricing forecasts for out of contract projects. Show less