Meghan Hart Email & Phone Number

Los Angeles, Ca, Us

Los Angeles, California, United States

Los Angeles, California, United States

Los Angeles, California, United States

Led cross-functional segment team to ensure campaign delivery for national and international markets meets goals, deadlines, and requirements to advance business across North American portfolio and help achieve annual revenue, attendance, and occupancy targets.Built strategic campaign development process in new project management platform by partnering with with 15+ teams, leading to 8 weeks saved in project delivery and the new standard operating model adopted across marketing and sales.Selected to help lead day-to-day execution of 360-degree reopening marketing campaign across 40+ teams after 13-month park closure.Spearheaded first-ever promotions task force comprised of executive leaders, in order to take a coordinated view of North America retail strategy. Results include standardizing offer development process, cross-segment coordination, accelerated speed to market.

Los Angeles, California, United States

Developed, oversaw, and executed global strategic marketing communication plans and analyses for top-tier revenue driving programs.Led, built, and shepherded strategic marketing roadmaps and integrated launch plans for high-impact products including Jurassic World (#1 company priority in 2019), The Secret Life of Pets, and Nintendo in order to achieve yearly revenue and attendance goals.Created new process to manage global campaigns and budgets, routinely synthesizing 400+ tactics across 35+ channels. Robust planning efficiencies improved and strategic framework was adopted across entire organization. Drove development of strategic creative input for Jurassic World campaign, presenting to multiple agencies and cross-discipline partners. Heralded as one of the best advertisements ever for a new attraction by top industry critic.Identified content gap and led cross-functional effort to spearhead first-ever strategic approach and communication plan for food & retail marketing, resulting in +8% YoY sales increase.

Santa Monica, California

Instituted research and strategic plans to drive worldwide channel expansion across varied product lines.Generated strategic assessment for international content growth and management. Analyzed internal data using Tableau, Looker, DMP, and Excel reports to uncover KPIs for top 10% of revenue-generating channel partners, identifying growth opportunities for 3 underserved foreign-language markets.Launched competitive analysis across all channels, increasing landscape by 33%. Identified 45 high potential channels and initiated on-boarding process for 2 new accounts.Conducted gap analysis to gain competitive insights of other smart TV competitor. Results shared with CEO and executive team, informing decisions on key service categories to increase customer lifetime value.

Universal City, California

Analyzed evolving consumer trends and developed go-to market strategies for Home Entertainment department.Executed in-depth study examining consumer insights behind decaying financial performance of the second-most lucrative customer ($100M). Created comprehensive report and presented strategy to 4 of the Home Entertainment groups in which recommendations would invigorate business through new channels within the 2017-2018 fiscal year.Built series of regression models evaluating theatrical and home entertainment trends to better understand key drivers in sales performance; ultimately proposed strategies to reduce model fluctuations by 5%.

Greater New York City Area

Sourced and hired 300+ actors for the Emmy-nominated FX television series "The Americans" and the Baz Luhrmann-produced Netflix original series "The Get Down".Negotiated contracts with top agencies and management firms including WME, CAA, ICM, UTA, and routinely signed top talent under highly restricted budget. Partnered with cross-functional teams to forecast variations in annual budget of approximately $1M and presented fluctuations to studio executives.Developed strategy to identify and discover top talent in foreign language communities and created a 200+ database of new actors, of which 70% of discovered talent was hired. In addition, time efficiencies were improved by 50% and new system was adopted as best practice.Improved organizational structure of hiring processes by reducing hiring costs by 20%, aligning key stakeholders on role budgets and production scheduling, and abiding by strict union requirements.

Greater New York City Area

Led cross-functional teams on the casting of films, television, and commercial campaigns, including "The Amazing Spider-Man 2", "Foxcatcher", "Teenage Mutant Ninja Turtles", "Annie", "Delivery Man", and "The Newsroom".Developed streamline communications system to increase workflow efficiencies resulting in the ability to take on more business by 200%, increased revenues, and managed hiring process of 2 additional staff members.Refined CRM system to ensure compliance between talent, representation, and production team, mitigating hiring costs and risks.

Greater New York City Area

Hired, managed, and led 7-person production team through training process, and conducted weekly meetings to insure all deliverables were met for annual Diversity Showcase. Provided regular reports to senior leadership on status of talent acquisition, budget management, and production process. Tracked and reviewed showcase production budget and informed finance department of any possible irregularities.

Master Of Business Administration - Mba

Activities and Societies: President of Business of Entertainment Association, Graduate Marketing Association board member, High Tech.

Bachelor Of Arts - Ba

Activities and Societies: Dean's List, Golden Key Society, PULSE, Appalachia, Habitat for Humanity, Admissions Program, The Contemporary.

Education record

Education record