Meghan O'Brien Email & Phone Number

New Plymouth, Id, Us

In this role, I function as a strategic member of the leadership team, defining and executing full-funnel marketing strategies to drive growth, retention, and lead generation for carriers and brokers in the logistics tech industry.➥ Spearhead comprehensive marketing initiatives, resulting in an increase in customer retention and substantial growth in new customer acquisition, positioning Truckstop as a market leader.➥ Optimize key marketing metrics, surpassing competitive benchmarks in LTV/CAC ratios, maximizing the impact of paid media investments and driving overall marketing efficiency.➥ Orchestrate targeted demand generation tactics, boosting lead generation efforts and increasing monthly recurring revenue (MRR), directly contributing to the company's bottom line.

New Plymouth, Id, Us

In this position, I played a pivotal leadership role in aligning marketing efforts with product and sales teams, ensuring seamless go-to-market execution for new products and features while driving marketing improvements across the enterprise.➥ Managed a multimillion dollar marketing budget, optimizing media, agency, and software spending to drive higher ROI across all marketing channels, resulting in more efficient resource allocation.➥ Spearheaded data-driven test plans, including A/B testing and audience segmentation, that significantly enhanced customer engagement and increased marketing's contribution to the sales pipeline.➥ Recruited, mentored, and unified marketing teams, improving morale, productivity, and cross-departmental collaboration during leadership transitions, fostering a high-performance culture.

New Plymouth, Id, Us

As Director of Customer Marketing & Insights, I was responsible for leading customer success initiatives to enhance product adoption and retention through strategic onboarding and education efforts. By aligning closely with sales and product teams, I helped ensure seamless go-to-market launches for new products, driving both initial and ongoing customer engagement.➥ Led cross-functional efforts to onboard and educate new customers, significantly increasing product usage and customer satisfaction. ➥ Developed and executed customer-focused product launch strategies, resulting in increased product adoption and usage rates. ➥ Leveraged data science models to personalize outreach, improve customer experience, and increase retention rates. ➥ Collaborated with data and product teams to drive insights that informed strategies aimed at optimizing customer journeys and maximizing lifetime value.

Boston, Massachusetts, Us

In this role, I led customer marketing initiatives, shifting the company's focus from acquisition to retention and engagement for a leading home security company, driving long-term customer value.➥ Developed and implemented customer marketing strategies that increased winback rates by 5 percentage points through successfully launched targeted campaigns aimed at re-engaging churned customers.➥ Leveraged advanced segmentation and customer insights to personalize communications, enhancing customer loyalty and engagement across multiple touchpoints.➥ Collaborated cross-functionally to align customer marketing initiatives with broader business objectives, resulting in more cohesive and effective marketing efforts.

Orlando, Florida, Us

In this position, I spearheaded marketing efforts for the Annual Pass program, focusing on acquiring new passholders and growing the program into the largest in company history, while positioning the resort as a top-tier international destination.➥ Led a complete rebranding of the Annual Pass program, including updated product offerings, logo redesign, and new member incentives, resulting in an increase in the annual passholder base and retention.➥ Drove increased revenue growth in the Annual Pass program by proving the value of passholders to stakeholders, securing increased funding, and launching loyalty-focused initiatives such as the Annual Passholder Lounge.➥ Directed cross-channel marketing efforts for both acquisition and retention, supporting major events and new attractions while developing innovative ways to engage customers, particularly annual passholders.

Orlando, Florida, Us

Managed all marketing activities for retail lending channel during rapid expansion and growth period ➥Designed and executed marketing strategies to drive engagement, retention and acquisition with channel’s target segments➥Managed ongoing campaigns from brief development through concept evaluation to delivery of final execution of sales collateral to target segments including campaigns, flyers, brochures and targeted letters➥Developed relationships with cross-functional partners including corporate legal team, internal and external creative resources and industry experts to successfully launch monthly, ongoing campaigns and sales collateral

Managed marketing for financial center banking group➥Part of team that converted banking clients after acquisition of private bank. Activities included account conversation communications, legally required documentation and welcoming packages to ensure a smooth transition➥Analyzed client data and used findings to develop strategy to retain clients and directed development of segmented communications based various attributes such as: current balance, product and demographic information to execute cross-sell campaign➥Developed monthly financial center merchandising guide to assist staff in financial centers throughout state to properly merchandise sales collateral and marketing materials to brand standards➥Managed and executed monthly campaign with goal of increasing retention and loyalty

Coordinated communications to direct and advised banking clients. Transitioned into role that developed segmentation strategies and launched integrated campaigns.➥Managed multichannel multi-touch monthly communications calendar for direct-client marketing team➥Developed monthly marketing strategy to promote singular product and program to client base using multiple delivery methods, including monthly statements, website banner ads, online banking messages, emails and direct mails. Used segmentation strategies to increase client retention, loyalty and cross-sell ➥Evaluated survey vendors using self-developed business requirements document for corporate survey vendor. Recommend, choose and coordinated switch to new vendor➥With internal analytics team, reviewed campaign data and used results to adapt future strategy

Worked with senior leadership to develop marketing strategies and plans aimed at raising awareness of association’s place in industry, growing membership and increasing product sales and event attendance.➥Advised senior leadership on effective marketing strategies. Designed and executed marketing campaigns. Tracked results and prepared reports for senior management. Adjusted marketing methods, processes and procedures to ensure maximum results.➥Developed surveys, assembled online content, implemented delivery, compiled responses and ➥Worked with internal clients to develop consistent, unified messaging. Compiled, edited and distributed three monthly electronic newsletters. Evaluated e-mail marketers and coordinated switch to new vendor, resulting in enhanced branding, improved tracking and upgraded appearance.➥Managed production schedule for all print and electronic communication projects. Worked with internal clients to define project goals, deliverables, budget and timeline. Coordinated relaunch of association website, organizing workflow and creating copy, graphics and materials.➥Planned timeline and coordinated rollout of new logo, mission and vision.

Au

Managed and operated travel industry newswire sector of public relations firm. Launched North American office, collected primary research by creating surveys and analyzing results, managed Web site and created all marketing and public relations materials. Supervised interns and assistants.

Masters Degree, Integrated Marketing Communications

Bachelors Degree, Marketing And Communications