Key responsibilities:Managing all aspects of email marketing campaigns using MailChimpIntegrating email marketing efforts with our Shopify e-commerce platformLeveraging my expertise in digital marketing and e-commerce to drive resultsApplying my knowledge of the crystal and mineral industry to create compelling content

Driving digital engagement and growth for Wild | Alabaster, a fair trade, high-vibrational crystal boutique dedicated to making earthy magic accessible to all. As Email Marketing Manager, I've been instrumental in amplifying our unique brand voice and driving significant business results through strategic email campaigns.||Key Achievements||Increased active subscribers by 30%Maintained an impressive 43% average open rate and 2.1% click rateBoosted sales attributed to email marketing by 14%Elevated average order value by 23%||Core Responsibilities||Collaborating with social media and web teams to grow our subscriber baseCrafting engaging email campaigns that align with our brand ethos of affordable, high-vibrational productsManaging exclusive "early access" promotions for our weekly crystal dropsUtilizing Flodesk, Google Analytics, Canva, and UTM parameters to optimize campaigns

• Identified appropriate social media marketing channels and target customers for campaigns.• Monitored trends in social media, industry and competitive landscape to create new material.• Utilized natural crystals, glass, metals, and watercolor to design one of a kind home decor pieces.• Consulted with clients to discuss commission ideas and style preferences to create mutually agreeable project parameters.• Ordered and maintained adequate supply of materials, supplies and equipment.

Spearheaded a variety of high-impact special projects, including: Researched and compiled comprehensive lists of 25+ event venues, vendors, and travel options to support a major Web3-focused side event at an EDM festival backed by Marshland Capital, ensuring all logistics aligned with the company's budget and requirements Recruited, onboarded, and managed a new social media marketing contractor to help expand the company's digital presence in the Web3 industry, leveraging my research on best practices for this specialized field Scheduled and conducted 50+ introductory calls with potential clients and investment opportunities, taking detailed notes to help leadership evaluate next stepsScheduled and facilitated 15+ weekly meetings between executives, partners, and project stakeholders via Zoom and WhatsApp, aligning on deliverables, timelines, and conflict resolutionUtilized Asana to meticulously plan, delegate, and manage all project workflows, providing daily prioritized task lists and adjustments to ensure deadlines and budgets were consistently metServed as a key liaison between Marshland Capital and external partners, including a Miami EDM festival (Elemental) production team that praised my professionalism and communication as the "glue" holding the collaboration togetherResearched industry trends and competitor activities, synthesizing findings into concise executive summaries to inform strategic decision-making

Created engaging, on-brand social media content - including posts, stories, and reels on platforms like Instagram and Facebook - to grow awareness for a portfolio of 3 real estate clientsImmersed myself in each client's unique brand voice by analyzing their past social content, then worked closely with business owners to ensure new collateral aligned with their tone and messaging needsOvercame challenges like limited client-provided imagery by leveraging my own photography, free stock assets, and creative content ideas to maintain a consistent, visually-compelling aestheticRegularly solicited client feedback on performance, using their insights on new listings, projects, and customer pain points to continuously adapt social strategies and achieve 100% client retentionWhile specific performance metrics were not tracked, my proactive relationship-building and content personalization efforts resulted in strong engagement and positive feedback from clients

Built and strengthened relationships with new and existing accounts to drive revenue growth.Grew clientele to over 700 wholesale accounts reaching a peak sales of $300,000/yr in my second year.Prospected new clientele through networking, social media, and referrals.Drove new business development through qualifying leads, building relationships, and executing strategic sales.Reviewed accounts monthly to monitor and track customer satisfaction and complaints.Identified client business needs by gaining an understanding of goals, objectives, and processes.