Meghan Papp Email & Phone Number

Milwaukee, Wi, Us

Milwaukee, Wisconsin, United States

Greater St. Louis Area

Oversees projects inception to completionManages graphic design team as resource/traffic scheduling of projectsEnsures accurate, positive, timely communication with Cheree Berry Paper clients Collaborates with creative and other departments to ensure all efforts of the project have been completedCultivate and grow the client relationship to expand business efforts

Remote; Whatmomslove.Com

Researched, tested and wrote about special interest topics related to parenthood, families and kidsIdentified brand influencers, tone and trends of parenting and early childhood health and education

Greater Los Angeles Area; Remote

New Business research and outreach evaluationCopywriting for brand strategy as well as New Business pitches

Colorado Springs, Colorado Area

Account Management on the Xcel Energy account, focusing on residential advertisingStrategic management of integrated, residential-focused advertising campaigns; included assisting in advertising development via briefing internal teams, presentation, scheduling and project management of TV, radio, online, social and OOH materialsWorked closely with the Brand Communications team focusing on Consumer Education social media campaigns and sweepstakesHelped to oversee Assistant Account Executives and Account Coordinators on a day-to-day basisEvaluated and helped to manage media plan development to ensure Client objectives were met and on budget• Account Management lead for bi-annual energy industry competitive/peer review presentation, which included an in depth look at the industry’s top advertising and marketing direction

Corpus Christi, Tx And Remote Location

Clients Included: Tourism Toronto, Greater Miami CVB, Pigeon Forge DOT, Charlotte Regional Visitors Authority, Atlanta CVB, Atlantic City CVADeveloped mixed digital tactic media plans based on Client’s campaign goals and budget including PPC Paid SEO, Outbound Email Advertising, Display Advertising and Lead Generation CampaignsNegotiated digital media based on CPM, CPC, geographic and demographic targeting, and past Client successesOptimized digital media campaigns while they are in market and oversaw reporting to assure campaign successProposed and implemented social media strategies, contests and sweepstakes on Facebook, Twitter and SCVNGR

Helped to develop and begin to implement strategic fundraising plan to raise $3.2 million to open The Non-Profit Center in downtown Enid, Oklahoma. Redesigned campaign website and developed a tiered marketing plan for throughout the campaign timeline.

Account Management on the Chili's Bar and Grill account• Led production of projects across all media including TV, radio, online banners, print, outdoor and point-of-purchase • Managed multiple promotional campaigns simultaneously, measuring each execution against the overall brand strategy • Led the development of the 2008 cause marketing strategy for Chili’s “Create-A-Pepper” program to benefit St. Jude Children’s Research Hospital• Supervised and mentored multiple Assistant Account Executives and interns

Account Management and Brand Promotions for Tyson FoodsAccount Management and Brand Promotions for Chambord

Mba, Marketing

Ba, Economics

Activities and Societies: Varsity Swim Team Captain 2005 - 2006