Meghan Powers is an Adobe Certified Expert – Adobe Analytics Business Practitioner, a 2022 and 2023/current Adobe Champion, an Adobe Experience League Advisor, an Adobe exam mentor, and a web analytics data, implementation, and optimization specialist (over fifteen years’ experience successfully leading Abode Analytics and Target implementations), and an Adobe Analytics Rockstar Winner.She leads the Digital Data Strategy team at CarMax, responsible for implementing all 1st and 3rd party tags across all digital properties, as well as ownership and governance of Adobe Analytics, Adobe Target, Adobe Launch, Adobe Web SDK, FullStory, and Google Analytics. CarMax is the nation’s largest used car retailer, a FORTUNE 500 company, and has been named one of the FORTUNE “100 Best Companies to Work For” for 20 consecutive years. CarMax has also earned recognition as a Great Place to Work ® and PEOPLE magazine as a 2024 PEOPLE Companies that Care® winner.Prior to joining CarMax in 2015, Meghan was a Senior Web Analytics Manager at SiriusXM and holds a degree in Marketing, IT, and Hispanic Studies from the College of William and Mary. She also servers as a Program Advisor for the Shenandoah University Transformative Leadership program.Specialties: Web Analytics - all areas related to web analytics; sales and traffic trending and analysis, implementation and best practices- Adobe DTM/Activation/Launch tag management systems- Adobe Analytics/Omniture/SiteCatalyst and Google Analytics- Reporting (Excel, Tableau)- A/B and Multivariate Testing with Adobe Target (Test & Target), and Maxymiser- Project Management- Vendor Management- General eCommerce- Promotional Marketing- Product Marketing- Content Management
Listed skills include Web Analytics, E Commerce, Content Management, Product Marketing, and 11 others.