Meghan Moquin (Raffa) Email & Phone Number

• Managed a portfolio of up to 12 political and public affairs clients
• Generated reports to demonstrate trends in email blasts, online advertising and website traffic
• Advised clients on online advertising strategy including targeting, messaging and creative
• Made recommendations to clients on budget allocation and spend levels for online advertising
• Created online ads including Facebook, Twitter, display and search
• Wrote and executed email blasts to client lists using Genius Mailer and Adestra

Arlington, VA

• Liaised between the organization and graphic design contractors to ensure deliverables were executed on time
• Established and educated staff on internal processes for content and creative deliverables
• Updated website with new content 4-5 times daily using Wordpress
• Edited graphics in Photoshop for grassroots events
• Created weekly social media reports that articulate impressions, reach and other vanity metrics

Arlington, VA

• Created and posted content daily to Facebook, Twitter and Instagram with a combined audience of 2.5 million
• Cultivated relationships with like-minded individuals and organizations to promote content
• Analyzed social media analytics and reports to determine best-performing content
• Developed a long-term digital marketing plan to grow our audience

Arlington, VA

• Drafted weekly emails to subscribers in Virginia
• Wrote blog posts for website with a Virginia-specific angle
• Hosted educational events on issues such as criminal justice reform
• Organized and execute GOTV activities for 2015 Virginia legislative election and 2014 Iowa midterm election
• Connected with potential volunteers at events and through the i360 database

Arlington, VA

• Managed 4 Twitter accounts for states including Minnesota, South Dakota, Oregon, and Montana
• Drafted and execute email blasts about various policy issues to subscribers in each state
• Created landing pages for users to sign petitions or contact their Representatives and Senators using Wordpress
• Produced reports to analyze Twitter follower growth, engagement, reach, and messaging

Vienna, VA

• Manage brand's presence across six social media channels
• Create an editorial calendar for blog and social media that supports broader marketing goals
• Publish several blogs to the website each week using a content management system
• Execute marketing emails using Adobe Dreamweaver and Dream Local Digital
• Evaluate engagement using Google Analytics to determine what content is most successful with our audience
• Respond to customer inquiries on social media

Boston, MA

• Created and posted content to Mitt Romney and Paul Ryan’s social media accounts several times each day
• Managed Twitter, Facebook, and Google Plus pages each with approximately 100,000 followers or more
• Helped other departments carry out messaging by posting their material on social media pages
• Supported online fundraising efforts by encouraging followers to donate to the campaign through our website
• Analyzed engagement data to determine what content was most effective and interesting to users
• Prepared a daily report outlining the content posted across eight social media platforms

Syracuse, New York Area

• Used Electronic Case Filing system to contact attorneys in due status for biennial fees to the court
• Researched the duration of Social Security cases to help the court better manage the number of cases filed

Washington D.C. Metro Area

• Communicated with over 600 constituents by mail and phone regarding policy issues using Intranet Quorum
• Provided tours of the Capitol Complex for constituents visiting Washington, DC
• Researched legislative issues in preparation for staff meetings with special interest organizations

Washington DC

• Completed a project cross referencing data on income in metropolitan areas and predicted election outcomes
• Wrote a blog post on the election losses in the Blue Dog Democrat Coalition and how it may polarize Congress
• Maintained contact info using Leadership Directories and Raiser’s Edge

Woodcliff Lake, NJ

• Updated Facebook, Twitter, and blog accounts to keep constituents informed on the Assemblyman’s initiatives
• Wrote articles for a district-wide newsletter on the Assemblyman’s proposed policies
• Communicated with constituents about their concerns within the district
• Assisted with new legislative initiatives and research for bill drafting

London, United Kingdom

• International Office Intern
• Researched and wrote briefs on conservative parties and leaders from other countries
• Assisted in organizing and implementing canvassing for political campaigns

Master Of Public Policy

Bachelor Of Arts (Ba), Political Science, International Relations