As the longest trail network in the world, the Trans Canada Trail connects Canadians and visitors to nature and to one another, from coast to coast to coast, through accessible and inclusive outdoor activities. Through collaboration and partnerships, we build, maintain and steward Canada’s national trail, a unique system of connected urban and rural trails.For more information about the organization - visit tctrail.ca

I stepped in on a truly 'interim' basis - managing the change while we sought out a permanent CEO. During this time, I led the staff and board through the finalization of our 5-year strategic plan, and annual operating plan and budget. We worked collaboratively with a number of stakeholders, board committees, partners on the process, which culminated in a successful approval of the plan at our April National Board of Directors meeting.

A member of the executive leadership team, overseeing the national brand strategy, marketing, public and media relations, conferences, events, partnerships, issues management, internal communications, social media, digital and website development. My role expanded in 2019 to oversee the Human Resources function at the national office, working with an external HR consultant on leadership development, performance management, diversity, inclusion, employee engagement and culture. Some key achievements in my time there included:- Developed new national brand strategy for the federation in 2017, centralizing brand management, and training for staff, volunteers, boards and partners.-Launched new crisis communications strategy and framework, supporting affiliates sensitive issues-Led the Jimmy and Rosalynn Carter Work Project national marketing campaign across Canada in 2017, the largest marketing and media campaign in Habitat's history. Unprecedented national and local media celebrating Canada's 150th. -Developed TV and Radio ads with HGTV star Scott McGillivary-Secured millions in pro-bono media support annually -Led the communications strategy to reposition Habitat as the leader in affordable homeownership-Helped secure the Government of Canada's historic 32.4 million dollar investment in Habitat for Humanity-Launched new Podcast for Habitat to build our thought leadership in affordable housing-Launched new national habitat.ca website, merging Global Village site into one. Led the development of an affiliate website strategy for local capacity building.-Oversight of all national conferences and events, increasing participation and customer satisfaction rates to the highest in history, writing speeches, emceeing, developing leadership training courses and strategic planning workshops- Developed new federation-wide internal communications strategy, created new "Open House" e-newsletter

The Canadian YMCA Federation is made up of 50 independent and autonomous Member Associations across the country that share a common mandate to advance the health and well-being of Canadians. In this newly created role in the National Office leading marketing and communications, I was hired to create a national federation-wide brand strategy, and change perception of the YMCA as just a ‘gym and swim’ to becoming known as a powerful cause driven charity that builds healthy communities. The YMCA is a complex organization that offers Health and Fitness centers, the largest Child Care network in Canada, Employment and Newcomer Services, Camps, Youth Leadership programs, and even offers Alternative High Schools! I was hired to bring all YMCA programs in Canada together under a common brand strategy, naming architecture, and brand positioning – in order to help increase overall revenue. - We successfully launched a new brand strategy, and had 100% adoption across all independent YMCA Associations, with their employee satisfaction ratings of 8.9/10 on the brand work accomplished and delivered. - During my time, we increased the YMCA's brand value from $1.6B nationally in 2009 to $1.9B in 2013, a 23.3% increase.- Led the YMCAs first ever national integrated bilingual advertising campaign (the first in YMCAs 160 year history), with TV, Radio, Online ads, Print, Outdoor and website. Secured millions in pro-bono media. - Led the YMCA Strong Kids brand refresh of the national marketing campaign, resulting in a 34.2% increase in donors and 8.2% in dollars raised annually, translating to $13.6 million in annual revenue. - - - Created new national Digital Media Handbook for the federation, building a digital culture in Canada- Managed our confidential appearance on Undercover Boss Canada with President and CEO Scott Haldane.- On the advisory board for CBC Live Right Now’s national campaign for healthy active living For more info, visit http://ymca.ca

Proud to have worked at Kids Help Phone - a national Canadian charity, providing professional counselling to kids of all ages. Governed by a volunteer board of directors, and supported by more than 10,000+ committed volunteers who raise funds and awareness. Advocated for Kids Help Phone to reduce the stigma of mental health, by changing the perception that the service is for 'troubled kids' to a service for every kid or teen, whatever the problem. Managed corporate partnerships, fundraising campaigns, website and social media. Proud to be involved in launching their first ever "Walk so Kids Can Talk" fundraising event in 2001. Led the website strategy, and created a revolutionary moderated online counselling forum for youth - the first of its kind in Canada.

Originally hired as the launch coordinator of Excite.ca, a joint venture between Rogers i Media and Excite@Home in the U.S. Responsible for coordinating the recruitment of staff, hiring staff, establishing office space etc. Quickly promoted to marketing and PR to help launch this new online destination in Canada, www.excite.ca. I was responsible for the advertising and PR agency RFP process, right though to managing the day-to-day activities leading up to launching excite.ca in Canada. Developed brand identity, created advertising media kits, and coordinated branded content partnerships. Our international media launch event that I led, in March 2000, garnered global media attention. Through effective advertising and public relations strategies, Excite.ca quickly became Canada’s #1 destination site at the time, competing with Google and Sympatico.

Geac was a leading software company that developed a suite of desktop software solutions for businesses. I was originally hired to support the sales team, but within a few months, I was promoted to market all software training programs within North America.

Performed choreographed dance routines during all NBA home games in Vancouver. Represented the team in community events and fundraisers throughout the year.