Meghan Richardson Email & Phone Number

Mason, Oh, Us

Synapz Marketing: a value-focused marketing firm that transforms critical thought into action to achieve measurable results for clients. Who We Are & What We Do:Leverage 20+ years of marketing and sales experience across multiple industries, including startups, comprising B2B, B2C, D2C, and B2G clients, to deliver holistic and strategic marketing and sales services. Expertise includes but is not limited to the following:• Insights are part of our DNA and the main ingredient in our Awesome Sauce, which delivers value and success to our partners (clients). • Sales Enablement: Bridge the gap between product/brand and target audience, as well as the gap between sales and marketing. • Shape and lead channel strategies to improve customer experience. Lead team expansion and use data-driven and insight-based marketing strategies to improve marketing effectiveness. • Improve message continuity and impact through cross-channel integration. • Partner with cross-functional teams to enhance end-to-end reporting capabilities to optimize KPI development and measurement. • Analyze campaign results to generate learning and maximize ROI for future investment.NOTED CLIENTVice President of Marketing- Led the strategic management and development of MESON Technology's global marketing and product portfolio. This involved crafting a robust go-to-market strategy and executing market penetration plans, positioning the sale of IP Portfolio to potential buyers or licensees across multiple markets and diverse applications. From CEOs to Sales and Product Innovation Teams, partnered with all levels of organizations to drive and deliver business objectives.Gathered and analyzed pertinent data to uncover crucial insights. This process enabled MESON to establish a more agile business model, leading to improved efficiencies, data-driven product development, and refined strategic marketing efforts.

Tokyo, Kanto, Jp

As Digital Marketing Manager, Americas, Meghan was engaged in spearheading the digital marketing in 5 countries and global consultation of the CPG digital marketing strategy and planning for 6 brands and 8 sub-brands with a multimillion dollar budget. She directed and customized holistic digital marketing programs and channel strategies.Meghan facilitated E-Commerce channels and shopper marketing, while working with cross functional teams on multiple projects providing leadership, expertise and superior relationship management. She ensured achievement of marketing plans by providing peak cost value, maximizing ROI and delivered insights on a local, regional and global level, while identifying synergy opportunities. Selected highlights of this role include: • Created culturally relevant communications in test markets affecting 22% increase in sales across the line, 17% increase in sales upon national rollout, and increased household penetration by 20%.• Drove adoption of digital marketing and new relevant forms of media, successfully transforming the way brands connect with target consumers.• Managed national and international agency relationships, ensuring a solid understanding of brand strategies, consumer targets and business objectives. • Implemented key performance measures for digital programs resulting in programs which were in line with objectives, tracking results for optimization and performance, and generating learning.• Contributed to multimillion dollar savings through Identifying and driving synergy initiatives on a global, regional and local level.• Increased reach in social environments by 186% YOY.• Planned and managed digital programs, which within 1 year doubled the number of consumers in the brand database.

Minneapolis, Mn, Us

As Vice President of Marketing & Internet Sales Manager, Meghan led a marketing and sales team across the US. Responsibilities included: e-Commerce, digital marketing strategy, and planning of banking products for multiple lines of business, and the build and optimization of digital marketing capabilities- bridging the gap between traditional and online marketing, keeping the end user engaged and compelled along the path to purchase. Meghan also expanded customized offer communications and channel segmentation to increase acquisition, loyalty, and multi-channel lead generation. Meghan owned and propelled the planning, design, and execution of targeted sales efforts for internal and external customers. Her leadership boosted sales by integrating customized offers to customers and prospects, identifying and delivering powerful insights, and building new sales funnels for advanced segmentation lead generation data, RFP revitalization and implementation, and event management. Meghan provided strategic insights and direction to develop compelling brand strategies and communication platforms. She sourced, implemented, and on-boarded strategic partner relationships and developed channel-specific sales training programs resulting in over 37% growth in sales and market expansion. Additional success highlights of this role include:• Established channel strategies, tactical plans, and success metrics shared results, and reapplied program performance reviews and optimization recommendations to ensure the continuous drive for improvement and ROI.• Accelerated product portfolio growth by multimillion dollars by introducing new marketing and sales vendors and negotiating favorable pricing. • Tailored online tools to optimize data capture and improve user experience to boost online sales. • Created exceptional end-to-end client experiences, resulting in high customer satisfaction by defining business requirements and related processes.

Financial industry focused- Meghan worked with clients on strategic positioning and visionary planning. Guided clients in branding and marketing implementation. Created customized marketing plans- including strategic analysis, competition, positioning, messaging, tactics, budget, and SMART goals. Extensive back-end research of target markets to identify growth opportunities for clients. Recommend and lead approach for primary and secondary research to support client branding projects. Developed brand stories, positioning statements, and brand messaging statements to enhance the client's positioning. Provided coaching and employee training to assist companies with branding and strategic development to boost: sales revenue, and loyalty, increase awareness and drive household penetration. Client industries included: healthcare, banking, assisted living, real estate, computer consulting, automotive, and philanthropy."Tech Savvy" with extensive experience in application development and software solutions/tools: ExactTarget, Salesforce, Siebel, Oracle, SAP, WebTrends, Google Docs, Sharepoint, Dropbox, Google Analytics, Comscore, Facebook Analytics, BlitzMetrics, Marketo, SaaS, Adobe Creative Suite, Variable Data Communication (VDC), and more.

Cincinnati, Ohio, Us

Ba, Communications, Concentration In Interpersonal And Organizational Communication

Education record

Education record