Meghan Thibault Email & Phone Number

Honolulu, HI, US

Vetted by HousingWire reviews real estate’s latest tech products, lead generation tools, education providers, marketing platforms, and trends to help agents, teams, and brokers thrive in today’s market. After proposing this strategic new content vertical to HW Media, I joined the team in late 2023 and began leading our affiliate content initiative. By.

Honolulu, Hawaii, United States

• I spearheaded a performance or commerce content strategy that spanned all aio Media brands, including HAWAII & HONOLULU magazines. I led efforts to generate authentic, editorially independent content based on keyword.
• Lead and own the launch of our affiliate marketing content program, including working with departments across aio Media brands to define the program's scope and strategy, create support materials and manage the.
• Lead and manage the overall affiliate revenue operations with editors to ensure clear processes and overall success of their daily efforts.
• Coach and develop team members; serve as the senior-most point person for editors regarding affiliate revenue, steering them to answers and relaying best practices that will support their own direct reports.
• Work closely with editorial leadership to build editorial calendars, including leading the monthly affiliate content revenue planning meeting for the brands, and identifying commerce content opportunities across all.
• Perform regular, ongoing content audits on our legacy content to find revenue opportunities.

Honolulu, Hawaii, United States

• HONOLULU Magazine, part of aio Media Group, is among the handful of publications in the U.S. that have chronicled the events of an entire century. We live in and love Honolulu and know firsthand its stories. We inspire.
• Collaboration with the Publisher to set brand revenue goals and strategy for advertising across all media including print, digital, and events
• Maintaining a deep and thorough knowledge of media market trends, new digital products, and brand and company capabilities
• Developing innovative and effective strategies, tactics, and programs across all titles and brands to penetrate key accounts and agencies and to strengthen client relationships at the CEO, CFO, and CMO levels
• Understanding existing and new competition to ensure that HONOLULU and the aio Media Group maintain market leadership
• Leading a sales team to consistently achieve and exceed monthly team and brand group objectives and revenue targets, inclusive of print, digital, events, and other new products

Honolulu, Hawaii, United States

• Working collaboratively with HONOLULU’s Editorial Director and Executive Editor, I play a key role in growing the digital audience for HONOLULU’s respected media brands on a variety of digital platforms, including its.
• Conceptualizing and coordinating the weekly lineup of digital stories and assigning them to staff writers and freelancers
• Editing stories and executing the daily rollout on HONOLULU’s website
• Collaborating with the social media team on a strategy to promote the stories and assisting with posting as needed
• Creating and sending HONOLULU’s Inside, Weekend Picks and Frolic Hawai‘i e-newsletters
• Preparing monthly digital traffic and other reports and monitoring site health and metrics

New York, New York, United States

• As Editor, I helped to achieve a 30% increase in year-over-year revenue growth, +43% in clicks, +36% CTR, and +21% in page views. Launched in NYC in 2018, The Close connects real estate agents, teams, and brokerages.
• Reported to GM and provided weekly insights into content performance and opportunities for process and ranking improvements
• Spearheaded initiatives to increase organic search traffic, page and keyword ranking, user retention, click-through, and conversion through site content and SEO best practices
• Directed and managed SEO activities, including keyword research, SERP analysis, and site audits using WordPress, Ahrefs, Google Analytics, and other SEO tools
• Developed and implemented a unified, site-wide content strategy; managed the editorial calendar and weekly publishing process; conducted periodic site audits and created roadmaps to increase revenue through new content.
• Collaborated with Business Development to grow site revenue; assess new affiliate partner potential; and ideate partner-sponsored content to resonate with readers and drive business results

Hawaii, United States

Hawaii Life is the leading real estate brokerage in the state with $3.67B in sales in 2021. As the company writer, I brought the state's leading luxury real estate firm's brand voice to life and crafted clear and compelling content and strategic messaging consistent with the company's brand voice and image to reach business goals. I contributed to.

https://www.meghanthibault.com

• Driven by my desire to work remotely, I began taking on freelance and contract work for clients in 2013. For several years, I was completely self-employed as a writer, editor, content strategist, and brand marketer.
• Contributing Editor at BoardRoom Magazine
• Editor, Hawaii Food Industry Association magazine
• Special Projects Manager at Pacific Basin Communications (now aio Media Group)
• Online Editor at TheClose.com
• Brand Writer at HawaiiLife.comPublic Relations & Marketing Roles:

Honolulu, Hawaii, United States

As the chapter's former Director of Community Engagement, I was able to bridge the gap for the second half of 2021 as Make-A-Wish Hawaii began to rebuild its team following widespread layoffs in 2020. Travel wishes were put on hold due to the pandemic for the safety of wish kids and families, and these are a big part of what the organization does for.

Honolulu, Hawaii, United States

As Special Projects Manager for the aio Media brands, I helped to launch a custom content project integrated with results-driven analytics. Content strategy and development were key aspects of this contract role. All content was published online across Hawaii's most widely read publications, including Hawaii Business, Honolulu Family, HONOLULU Magazine.

Hawaiian Islands

As Editor at Hawaii Retail Grocer Magazine, the quarterly magazine of the Hawaii Food Industry Association, I managed a team of freelance and in-house contributors, as well as all aspects of the publication's content strategy, story development, editing, proofreading, design and publication through a third-party printer. As a trade association, the.

United States

In the luxury space, I contributed a column called Innovative Ideas to BoardRoom magazine to inspire management and board members of private clubs across the country. Innovative Idea provided a fresh perspective on private club programming designed to improve the club member experience. BoardRoom magazine addresses issues concerning all aspects of private.

Honolulu, HI

In 2016, my colleague and friend Heather Arias de Cordoba received a request for proposal to develop HEMIC's 20th Anniversary public relations and events campaign. Our proposal was chosen out of a field of big-name Honolulu public relations and creative agencies.Through a calendar of strategic media outreach, event planning & execution, content.

Mitchell Communications Group's clients include Walmart, Gillette, FreshPet, United Airlines, and Michelob Ultra. They are based in Fayetteville, Arkansas, and in New York. As a project writer, I scripted educational webinars. These covered topics under the umbrella of soft business skills training and were provided to Mitchell's national clients for use.

Honolulu, Hawaii

As a member of the senior leadership team, I was responsible for planning, developing and implementing all of the nonprofit's essential marketing strategies, marketing communications and public relations activities, both external and internal; coordinating at strategic and tactical levels with the other functions of the foundation, including finance.

Honolulu, Hawaii

• In this role, I led a sales team of 27 sales managers and account executives to deliver on Hawaii's annual operating plan for 250+ iconic, luxury brands, including Dom Pérignon, Veuve Clicquot, Moët & Chandon and.
• Formulated and managed internal and external statewide marketing budgets and sales forecasts for DIAGEO and Moët-Hennessy brands, the world’s largest premium wine & spirits producers
• Implemented regional and global marketing strategies across the state on behalf of DIAGEO and Moët-Hennessy
• Developed tools to manage supplier execution and goal programs throughout Hawaii, determining KPIs and carefully tracking sales teams and brand performance metrics using SQL queries & Tableau
• Partnered with supplier management to create and evaluate programming and proactively improve and develop new systems to foster sales goals, increase sales volume, make financial improvements, and reach brand-building.
• Prepared and presented quarterly business reviews, reports, spreadsheets, metrics and business analyses on a regular & timely basis for both DIAGEO, Moët-Hennessy, and Southern's Executive Management team

Honolulu, Hawaii

• Market Analysis
• Developed, implemented, and managed timely and accurate business and market analysis (both quantitative and qualitative) of regional and national sales performance for the brand.
• Prepared accurate sales and market analysis reports, spreadsheets, effective presentations, standard operating procedures,etc.
• Conducted market research, analyze and interpreted category and competitive trends, and monitored brand health metrics to aid in strategic planning and decision-making.
• Garnered the highest possible ROI for marketing expenditures, using cost/benefit analysis.Marketing Strategy
• Independently developed & executed annual marketing plans, strategies, programs, incentives and promotional events to support company objectives and raise awareness of the Kōloa Rum brand

Grand Cayman, Cayman Islands, British West Indies

In this role, I conceptualized, promoted and executed unique events in order bring consumers and brands together. I developed localized marketing strategies for national and global brands, integrating digital strategies with traditional marketing methods to tell consistent and compelling brand stories, as well as to achieve organizational goals and.

Bachelor Of Arts (Ba), Double Major In English And French Literature, Graduated Summa Cum Laude

Wset Level 3 Certification In Wine & Spirits, Oenology, Passed With Distinction

Certificate Program, Creative Writing