• Design and create user-centric interfaces for Grynow Media's digital platforms, including websites, mobile apps, and marketing materials.• Conduct user research, usability testing, and analysis to gather insights and inform design decisions.• Collaborate with product managers, developers, and marketers to translate business goals into compelling design solutions.• Develop wireframes, prototypes, and interactive mockups to communicate design concepts and functionalities.• Ensure consistency in design elements, branding guidelines, and user interactions across all touchpoints.• Stay updated on industry trends, best practices, and emerging technologies in UI/UX design.

• Develop visually compelling and user-centric interfaces using the WIX platform.• Collaborate seamlessly with cross-functional teams to comprehend and address project requirements and objectives comprehensively.• Stay abreast of the latest industry trends and adhere to best practices in UI/UX design.• Forge close collaboration with developers to guarantee precise implementation of design specifications.

•Developing home page, category & sale pages through data driven approach for optimising the key metrics for platform i.e., CRI, Banner CTR, Orders & ASP•Collaborating with internal stakeholders i.e., brand managers to track performance and marketing team to improve the Click Through Rates of push notifications•Competitive benchmarking: Analyzing sales data, market trends, and customer insights to identify opportunities for growth and recommend actionable solutions.•Managing and coaching a team of site merchandisers to ensure high performance, productivity, and adherence to timelines•Creating Standard Operating Procedures (SOPs) to standardize and optimize the operational processes which led to increase in team's efficiency and TAT reduction of go live•Identifying Algo to drive merchandising layout which led to 15% incremental growth in category's GMV in Q4’22ACHIEVEMENTSAwarded Spot Bonus (Google Reward System) for successfully owning merchandising for the Diwali Sale Events, Biggest for any e-com platform, curating multiple sale stores resulting into 40% conversion improvement

• Planning the monthly site merchandising calendar to showcase the right product curations in relevant themes with the aim of meeting the business objectives.• End-to-End execution of merchandising on Homepage, Category Pages & Event Pages.•Analyzing complete funnel metrics like CTRs, Conversion & Orders in order to improve overall user experience on App.•Merchandising best selling products on Homepage & Category basis CR & Orders.•Coordinate merchandising efforts with content, design, product/tech, account management & category management teams as needed.•Working with product managers for user acceptance testing (UAT) of various app updates to improve customer experience.•Working with Digital Marketing teams for sharing category level insights on Push Notifications, E-Mails & SMS.•Publishing merchandising performance reports to support category managers in weekly merchandising planning.

• Responsible for handling the financial requests for the Key Accounts i.e. from weekly/monthly reconciliations to their payment discrepancies and gaps.• Working on the Key Accounts which involves end to end resolutions of the financial issues that they face or the reconciliations of their accounts that they require time to time.• Preparing reports for the Key Accounts operation team and their scorecards.• Part of different system clean-up activities (commission, codes and Bank details) and worked on several adhoc payouts.