Meghna Bose Email and Phone Number

• Exceeded annual revenue targets by an average of 8%.• Achieved an average retention rate of 93% through strategic initiatives such as Win-back campaigns, RFM analysis, Market Basket Analysis, customer segmentation, and Lapser Engagement programs.• Designed and implemented a variety of loyalty programs to boost customer retention, progression, and value growth.• Co-developed real-time automated campaign dashboards for monitoring performance and ensuring service excellence.• Acted as the central liaison for six product divisions and five support functions across four countries.• Served as the primary point of contact for all CEO interactions with business leadership, including monthly calls, reviews, and discussions on the annual marketing budget and performance.

• Implement strategic marketing initiatives to enhance customer loyalty and retention through multiple channels, including SMS, Email Automation, Push Notifications, In-App messaging, and social media platforms.• Achieved a significant increase in Click-To-Open Rate (CTOR), raising it from 19% to 31% by employing targeted campaigns that utilize customer segmentation and data analysis.• Possess in-depth expertise in utilizing marketing automation platforms, particularly Salesforce Marketing Cloud (SFMC).• Collaborate closely with the product team to develop comprehensive customer journey maps, coordinate events, and establish attribution models.• Responsible for the creation and management of a detailed monthly marketing calendar, including forecasted outcomes and budget considerations.

• Develop and implement a comprehensive customer engagement strategy, including customer-facing initiatives aimed at boosting engagement, conversion rates, and retention.• Enhance customer interaction and engagement on both the mobile application and website by leveraging various marketing channels such as App Marketing, SMS, Email, and Social Media.• Gain a deep understanding of the buyer persona to design a seamless user experience that caters to customer preferences and past behaviors.• Continuously analyze performance metrics, stay abreast of emerging trends, and derive insights to make data-driven improvements to marketing strategies.

• Implement strategies to prevent customer churn by utilizing segmentation, market mapping, and behavior analysis techniques.• Create and maintain templates and dashboards in Excel for both operational and management reporting purposes.• Perform data extraction tasks for daily reporting requirements and conduct ad hoc analyses as needed.• Manage daily communication operations, including the planning, execution, and analysis of various marketing campaigns.• Collaborate with cross-functional teams to obtain designs and content for Email, SMS, and In-app marketing campaigns.• Strategize and determine monthly promotional activities, sales, and campaigns tailored to festivals and special events.• Conduct proofreading of marketing templates and work closely with CRM teams to generate creative ideas and ensure terms and conditions are accurate and clear.

- Product presentation to potential clients- Content generation & designing of event marketing collaterals- Coordinate with journalists, writers, bloggers & speakers from the MICE industry for product endorsement- Handling the corporate awards program; drafting nominations for EIBTM - Tech Watch, Webby Award & Silicon Valley Award- Negotiate pricing, contracts & handled logistics for all events participation and award ceremonies- Responding to RFI & RFP- Listen to customer requirements & present appropriately to make a sale

- Carry out assigned tasks w.r.t RFP & RFI Issues- Research on industry trends - Maintenance of the database- Supporting business development activities with the researching & processing of the leads