- Client lead across a number of industries, from pharma to CPG- Managing a team of strategists to execute full-funnel digital campaigns - Leading strategic campaign planning, trafficking, continuous optimizations, and reporting - Training strategists to use a number of digital ad platforms such as Google Ads, GTM, DV360, LinkedIn, Meta, Reddit, Amazon Ads, Instacart Ads, Stackadapt, and more

- Integrated media campaign strategy and planning with a focus in digital and programmatic - Media execution and optimization across a number of digital platforms i.e. Google Adwords, Stackadapt, Facebook, etc. - Budget management and reconciliation - Data analytics and reporting across multiple reporting platforms i.e. Google Analytics, Data Studio, Sprout Social, Adserving platform reporting, etc. - Assessing media proposals and providing POVs for clients - Owning client… Show more - Integrated media campaign strategy and planning with a focus in digital and programmatic - Media execution and optimization across a number of digital platforms i.e. Google Adwords, Stackadapt, Facebook, etc. - Budget management and reconciliation - Data analytics and reporting across multiple reporting platforms i.e. Google Analytics, Data Studio, Sprout Social, Adserving platform reporting, etc. - Assessing media proposals and providing POVs for clients - Owning client relationships and day-to-day campaign management Show less

- Contributing to the development of integrated media plans - Developing post campaign reports- Presenting plans and reports to client- Developing media POVs- Inputting media buys using DDS and other MediaOcean tools- Budget management and invoice clearing- Managing relationship with external vendors and client

- Assisting in strategy, planning and execution of digital and traditional media campaigns for Canada's newest online insurance brand, Sonnet - Campaign management and measurement - Assisting in client presentation building- Developing RFPs and briefs for vendors - Budget and invoice reconciliation- Daily use of DDS and MediaOcean platforms - Managing relationships with client and external partners

Working on a freelance basis for Colour, focusing predominantly coordinating social media engagement for multiple Canadian brands. I use several social media platforms to engage with consumers and act accordingly in times of crisis.