Meg Kinney Email & Phone Number

New Orleans, Louisiana, United States

-Consumer insights using ethnographic lens and social science frameworks -Documentary storytelling, video-based ethnography, cultural immersions, observational research-Brand strategy, market development, service design-Marketing Research Society/ICG Independent Researcher of the Year 2017Clients: Primrose Schools, Nordstrom, Edelman, Pabst Brewing Company, Benjamin Moore Paint, Fresh Produce Sportswear, Robert Mondavi & Kim Crawford Wines, Sauza Tequila, Pete's Coffee & Tea, Jamba Juice, Essilor of America, Mitsubishi Motors, Safeway, Center for Reproductive Rights, and the Urban & Environmental Policy Institute, Hearts & Science

Sunday Dinner Community is a resource for leaders of the marketing community to build a network of partnerships, exchange knowledge, and collaborate

Chicago, Illinois, United States

-Designed complete customer journey: search, e-commerce, content, in-store design, loyalty program, promotional programming for key volume driving events-Brand architecture for RISE retail brand; unified multiple acquisitions into singular experience-Conducted primary research of online and offline user experience for cannabis shopping-Executive leadership team; Managed cross-functional team-Opened 36 dispensaries across 8 distinct regulatory environments; 12% e-commerce converion

Los Angeles

Member Network Leadership Team; oversaw strategy function/team leader for five agencies in the network-Strategic stewardship and development of proprietary frameworks for agency clients-New business development and strategic partnerships -Designed yearlong proprietary study around shopping culture in America-Pioneered the methodology of video-based shopper ethnography for CPG clients and retailers-Spearheaded employee curriculum around human-centered research and design for retail-Held position in Procter & Gamble's Shopper Marketing Center of Excellence-Faculty member Path To Purchase InstituteClients included: Coors Brewing Company, P&G, Benjamin Moore Paints, 7-Eleven

Denver

-Built profit center for insights and strategy focused on shopper and purchase behavior-Established billable service offerings in trend interpretation, cultural insight, ethnography-Developed a proprietary approach to apply behavioral insights to retail activation, channel/customer marketing and shopper marketing strategies-Put strategy at the forefront of new business development -Managed and developed team of researchers and strategistsClients included: Coors Brewing Company, P&G, MasterCard, McDonalds, Benjamin Moore Paints.

Boulder, Co

-netLibrary created and published the first eBook which was written by Stephen King-Early darling of the first .com boom-Brand strategy, marketing, advertising for publishers, authors, and consumers-Digital rights management

Masters Of Natural Resources, Global Sustainability

Bs/Ba, Fine Art And Business

Individualized Major Program