Meg Kinney

Meg Kinney Email and Phone Number

Context is everything! | Brand Strategy | Nature | Ethnography @ Bad Babysitter
new orleans, louisiana, united states
Meg Kinney's Location
United States, United States
Meg Kinney's Contact Details
About Meg Kinney

Every business problem is a human problem. I humanize hard data using ethnographic methods and the observer's lens. I help clients internalize the immeasurable data of their market -- the motivations behind behavior, the emotions that inform meaning, and the influence of context. If you get the people wrong, you'll likely get the market wrong.Strategy and Insights leader with 20+ years’ creating brand value and market differentiation across consumer goods, retail, and non-profit sectors in both corporate and independent consulting roles. Diverse capabilities framing problems, designing research, collecting qualitative data, and inspiring design solutions. Skilled communicator and relationship builder known for aligning stakeholders and gaining buy-in. Master’s degree in Natural Resources with emphasis on sustainability and systems leadership for transformation.Recognition I'm proud of:-Featured in Gillian Tett's (Editor, Financial Times) new business book, "Anthro-Vision"-MRS/ICG Independent Researcher of the Year 2017-Speaking invitations: Primrose Franchise Annual Meeting (2x), Walmart Marketing summit, Path to Purchase Institute (2x), Worldwide Partners Global Summit (2x), EPIC Conference (3x)Deep roots: Brand strategyStakeholder engagementEthnographyCultural insightSystems mapping/Stakeholder analysisCustomer Journeys & CX

Meg Kinney's Current Company Details
Bad Babysitter

Bad Babysitter

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Context is everything! | Brand Strategy | Nature | Ethnography
new orleans, louisiana, united states
Website:
badbabysitterproductions.com
Employees:
2
Meg Kinney Work Experience Details
  • Bad Babysitter
    Strategy Executive
    Bad Babysitter 2008 - Present
    New Orleans, Louisiana, United States
    -Consumer insights using ethnographic lens and social science frameworks -Documentary storytelling, video-based ethnography, cultural immersions, observational research-Brand strategy, market development, service design-Marketing Research Society/ICG Independent Researcher of the Year 2017Clients: Primrose Schools, Nordstrom, Edelman, Pabst Brewing Company, Benjamin Moore Paint, Fresh Produce Sportswear, Robert Mondavi & Kim Crawford Wines, Sauza Tequila, Pete's Coffee & Tea, Jamba Juice, Essilor of America, Mitsubishi Motors, Safeway, Center for Reproductive Rights, and the Urban & Environmental Policy Institute, Hearts & Science
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  • Sunday Dinner Community
    Member
    Sunday Dinner Community May 2024 - Present
    Sunday Dinner Community is a resource for leaders of the marketing community to build a network of partnerships, exchange knowledge, and collaborate
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  • Green Thumb Industries (Gti)
    Vice President Marketing - Retail
    Green Thumb Industries (Gti) 2019 - 2021
    Chicago, Illinois, United States
    -Designed complete customer journey: search, e-commerce, content, in-store design, loyalty program, promotional programming for key volume driving events-Brand architecture for RISE retail brand; unified multiple acquisitions into singular experience-Conducted primary research of online and offline user experience for cannabis shopping-Executive leadership team; Managed cross-functional team-Opened 36 dispensaries across 8 distinct regulatory environments; 12% e-commerce converion
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  • Tracy-Locke
    Executive Vice President, Strategy & Insights At Integer\Tbwa
    Tracy-Locke 2004 - 2007
    Los Angeles
    Member Network Leadership Team; oversaw strategy function/team leader for five agencies in the network-Strategic stewardship and development of proprietary frameworks for agency clients-New business development and strategic partnerships -Designed yearlong proprietary study around shopping culture in America-Pioneered the methodology of video-based shopper ethnography for CPG clients and retailers-Spearheaded employee curriculum around human-centered research and design for retail-Held position in Procter & Gamble's Shopper Marketing Center of Excellence-Faculty member Path To Purchase InstituteClients included: Coors Brewing Company, P&G, Benjamin Moore Paints, 7-Eleven
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  • Tracy-Locke
    Senior Vice President, Strategy & Insights + Business Development At Integer/Tbwa
    Tracy-Locke 2001 - 2004
    Denver
    -Built profit center for insights and strategy focused on shopper and purchase behavior-Established billable service offerings in trend interpretation, cultural insight, ethnography-Developed a proprietary approach to apply behavioral insights to retail activation, channel/customer marketing and shopper marketing strategies-Put strategy at the forefront of new business development -Managed and developed team of researchers and strategistsClients included: Coors Brewing Company, P&G, MasterCard, McDonalds, Benjamin Moore Paints.
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  • Netlibrary
    Vice President Brand Marketing
    Netlibrary 2000 - 2001
    Boulder, Co
    -netLibrary created and published the first eBook which was written by Stephen King-Early darling of the first .com boom-Brand strategy, marketing, advertising for publishers, authors, and consumers-Digital rights management
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Meg Kinney Skills

Integrated Marketing Brand Architecture Shopper Marketing Brand Development Marketing Consumer Behaviour Digital Strategy Digital Marketing Creative Strategy Positioning Relationship Marketing Qualitative Research Multi Channel Marketing Strategic Thinking Ethnography Marketing Research Interactive Marketing Marketing Strategy Brand Management Consumer Insight Content Strategy Crm Market Research Strategic Partnerships Brand Strategy Retail Market Planning Business Strategy Segmentation Marketing Communications Advertising Account Planning Consumer Insights Trends Research Brand Equity Customer Insight Strategy

Meg Kinney Education Details

Frequently Asked Questions about Meg Kinney

What company does Meg Kinney work for?

Meg Kinney works for Bad Babysitter

What is Meg Kinney's role at the current company?

Meg Kinney's current role is Context is everything! | Brand Strategy | Nature | Ethnography.

What is Meg Kinney's email address?

Meg Kinney's email address is ki****@****ief.com

What schools did Meg Kinney attend?

Meg Kinney attended Virginia Tech Center For Leadership In Global Sustainability, Indiana University Bloomington.

What are some of Meg Kinney's interests?

Meg Kinney has interest in Children, Economic Empowerment, Education, Poverty Alleviation, Human Rights, Animal Welfare, Arts And Culture.

What skills is Meg Kinney known for?

Meg Kinney has skills like Integrated Marketing, Brand Architecture, Shopper Marketing, Brand Development, Marketing, Consumer Behaviour, Digital Strategy, Digital Marketing, Creative Strategy, Positioning, Relationship Marketing, Qualitative Research.

Who are Meg Kinney's colleagues?

Meg Kinney's colleagues are The Washington, Esperanza Vásquez, Lauretta Galleazzi, Yangdon Tenzin, Jeliet Londres, Elsa Portillo, Blazze Lunamoon.

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