Evaluate, refine, and generate brand touchpoints. Direct creative strategies to enrich brand experiences and amplify messages.In alignment with brand and marketing campaigns, develop creative strategies for content and visual assets that successfully engage key stakeholders through multiple channels, including web, video, print, and digital media.From concept creation to analysis, direct University’s social media and digital marketing efforts in order to build and strengthen key… Show more Evaluate, refine, and generate brand touchpoints. Direct creative strategies to enrich brand experiences and amplify messages.In alignment with brand and marketing campaigns, develop creative strategies for content and visual assets that successfully engage key stakeholders through multiple channels, including web, video, print, and digital media.From concept creation to analysis, direct University’s social media and digital marketing efforts in order to build and strengthen key audiences, including prospective students, parents, alumni, and community. Oversee video and audio production teams and manage relationships with freelancers. Lead environmental branding efforts, including wayfinding, signage, and on-campus brand experiences.Generate and improve processes for creative production of video, photography, written content, and digital assets.Collaborating closely with IT and external vendors and partners, successfully developed and launched the Butler mobile app for students, Butler Stories website, Butler events calendar, and University’s online internal communications website. Show less

Led the creation of the Butler Arts Center brand. Working with an outside agency, developed the visual identity and messaging platform for the newly created Butler Arts Center, an umbrella identity for Butler University’s many performing arts venues. Directed the successful multi-channel roll out of brand in Summer 2016, including a new website, onsite branding, print collateral, and advertising campaigns.Oversaw marketing strategy development, planning, and execution for the Butler… Show more Led the creation of the Butler Arts Center brand. Working with an outside agency, developed the visual identity and messaging platform for the newly created Butler Arts Center, an umbrella identity for Butler University’s many performing arts venues. Directed the successful multi-channel roll out of brand in Summer 2016, including a new website, onsite branding, print collateral, and advertising campaigns.Oversaw marketing strategy development, planning, and execution for the Butler Arts Center (including Clowes Memorial Hall), Jordan College of the Arts, Butler ArtsFest, and other campus cultural activities. Supervised the design and production of marketing materials related to the Arts at Butler. Managed relationships with agencies and freelancers. Defined objectives, measured and analyzed results, and drove continuous improvement of arts and culture marketing efforts. Show less

Led the development of integrated approaches to brand communication that leveraged a wide range of traditional and digital techniques aimed at promoting the museum’s brand and offerings. Supervised the design and production of all IMA print collateral and promotional new media, including video. Supervised the content and creative strategies for the IMA’s award-winning digital presence, including all websites, online publications, email marketing, and social media. Served… Show more Led the development of integrated approaches to brand communication that leveraged a wide range of traditional and digital techniques aimed at promoting the museum’s brand and offerings. Supervised the design and production of all IMA print collateral and promotional new media, including video. Supervised the content and creative strategies for the IMA’s award-winning digital presence, including all websites, online publications, email marketing, and social media. Served as managing editor for IMA Magazine and oversaw the content, design, and distribution of the member publication. Led corporate partnership initiatives. Oversaw audience research and visitor evaluation efforts. Oversaw the creative direction for communications of internationally recognized projects, including the U.S. Pavilion at the 2011 Venice Biennale and the branding and launch of 100 Acres: The Virginia B. Fairbanks Art & Nature Park. Maintained relationships with outside vendors, agencies, and designers. Show less

Managed advertising and digital strategies of one of the world’s most renowned arts brands in the #1 market of the United States; responsible for marketing to more than one million visitors a year.Generated and directed strategies for museum’s robust digital communications program, including email marketing, social media, online content, and online advertising.Responsible for the generation and implementation of all print and online media planning and purchasing for permanent… Show more Managed advertising and digital strategies of one of the world’s most renowned arts brands in the #1 market of the United States; responsible for marketing to more than one million visitors a year.Generated and directed strategies for museum’s robust digital communications program, including email marketing, social media, online content, and online advertising.Responsible for the generation and implementation of all print and online media planning and purchasing for permanent museum collection, special exhibitions, and revenue-generating public programs.Oversaw the creation and production of marketing pieces related to exhibitions and performing arts series. Show less