Content Designer
CurrentIndependent, not-for-profit and member-funded, CHOICE fights to make life simpler, fairer and safer for all Australians.As a Content Designer I have a holistic approach to content which considers user needs, as well as overall strategy, structure, hierarchy, messaging, word choice, voice and tone.- I create, evaluate, update and review content at all stages of the user journey- I use evidence, data and research to make content decisions- I help users find what they need, when they need it, in the most natural way possible- I provide content expertise within a cross-functional agile team of designers, UX researchers, developers and product managers- My work encompasses systems thinking, journey mapping, information architecture, content strategy and UX writing- I am passionate about crafting whole experiences that users can understand easily and also enjoy