Independent, not-for-profit and member-funded, CHOICE fights to make life simpler, fairer and safer for all Australians.As a Content Designer I have a holistic approach to content which considers user needs, as well as overall strategy, structure, hierarchy, messaging, word choice, voice and tone.- I create, evaluate, update and review content at all stages of the user journey- I use evidence, data and research to make content decisions- I help users find what they need, when they need it, in the most natural way possible- I provide content expertise within a cross-functional agile team of designers, UX researchers, developers and product managers- My work encompasses systems thinking, journey mapping, information architecture, content strategy and UX writing- I am passionate about crafting whole experiences that users can understand easily and also enjoy

I manage the production of innovative digital projects that deliver strong audience engagement and brand loyalty through world-class experiences. Key responsibilities:- Lead, plan and facilitate the development of digital projects from concept to completion ensuring successful delivery on time and within budget.- Maintain regular communications with all stakeholders, clarifying strategic requirements, clearly translating complex ideas into concrete solutions and managing diverse organisational expectations. - Maintain concise support documentation such as creative briefs, schedules, resource plans, budgets and deliverables across a wide slate of projects.- Manage the production and delivery of design solutions by web designers internally and externally.- Monitor the operation of SBS online properties and report on their performance against target metrics.

As a Digital Producer for SBS Online, I managed a range of innovative cross-platform projects. These include podcasts, multimedia interactives, long-form features, audio-comics, 360-degree video, and social TV. I work closely with TV production companies, writers, photographers, multimedia developers, video producers, sound artists, and composers.

As the Content Producer for SBS On Demand, I managed the editorial curation for desktop, and an ever expanding catalogue of apps for phone, tablet, console, and set-top boxes. I also managed customer service for SBS On Demand.