Meg Mclean Email & Phone Number

United States

Rochester, New York Area

MyPM is a proposal services company that leads development of federal, state, and local government proposals. We work with small and mid-sized businesses across a wide range of industries to produce highly competitive responses. Since our founding in 2011, we helped teams secure billions of dollars in funding and new business contracts.As a marketing strategist for MyPM, held multiple contractor positions that managed and supported law firm online marketing campaigns. Provided 500% return on investment with increased rankings in search results, increased site visitors, and increased leads.Helped businesses win contracts with proposal management, writing, and compliance reviews. Led compliance reviews for several of the Smart Manufacturing Innovation Institute proposals, including the ones regarding Robotics in Manufacturing Environments, Clean Energy/Advanced Sensors, Advanced Tissue Biofabrication, Flexible Hybrid Electronics, and Modular Chemical Process Intensification (MCPI) Institute. Supported winning responses to numerous U.S. Federal agencies, including:• Army Corps of Engineers• Centers for Disease Control • Defense Information Systems Agency• Defense Logistics Agency• Department of Agriculture• Department of Commerce• Department of Energy• Department of Health and Human Services • Department of Homeland Security• Department of Housing and Urban Development• Department of the Air Force • Department of the Army • Department of the Navy• Department of Transportation• Department of Veterans Affairs• Environmental Protection Agency• National Aeronautics and Space Administration • National Institute of Standards and Technology • National Oceanic and Atmospheric Administration • National Science Foundation• Office of Personnel Management • Peace Corps• Secret Service• Securities and Exchange Commission • U.S. Agency for International DevelopmentVisit us at www.mypmllc.com.

Key Achievements:• Boosted website leads, growing law firms’ return on investment to 500%.• Increased search engine rankings achieved with high performing content in the highly competitive space of law firm online marketing.• Engaged site visitors with well targeted, empathetic content that met their needs and concerns.

Key Achievements:• Successful manager of team of 15 writers, assigning between 120-150 pieces monthly for 30 law firm websites. Experienced educator that trained writers and members of content team.• Innovator of new content management workflow that integrated SEO with content goals, resulting in increased rankings in top 5 search results, growth in site visitors of 40%, and boosted leads.• Skilled in nuanced communication as a manager and team player. Excellent rapport was essential to successful marketing campaigns.

Key Achievements:• Managed SEO campaigns for 18 law firms, increasing their website traffic and leads through data and competitor analysis. Boosted visitors an average of 40%.• Achieved strong rankings in top 5 search results with data analysis, keyword research and content updates.• Improved Google Maps visibility in top 5 positions with local SEO optimization and online business profile management.

Key Achievements:• Cultivated and nurtured client relationships by setting, meeting, and often exceeding marketing expectations. Inspired team members to provide excellent work for every deliverable.• Achieved excellent outcomes in online marketing campaign performance to law firm clients, boosting their leads and providing return on investment of 5:1 ratio.

Boston, Ma

Robin is a SaaS company that develops meeting scheduling software. Developed inbound marketing campaign. In a very short period of time, tripled Robin’s organic search traffic which increased leads. Work included:• developing and implementing new SEO strategies, • managing social media posts and Adwords campaigns, • tracking and analyzing metrics to inform strategic direction of their marketing campaign, • performing competitor research and analysis,• leading a content team and steering content production, and• managing the overall campaign budget.

Raleigh, Nc

Consultwebs specializes in the highly competitive and ever-changing niche of law firm web marketing. As their Online Marketing Specialist, I managed multiple law firm SEO and social marketing campaigns. My work required development of complex digital marketing strategies, frequent client communications, and leadership of multiple project teams.I steered campaigns from the kick-off meeting through website design, site publication, and to post-launch marketing. After websites were published, I managed multiple marketing projects to ensure they remained on-schedule. Throughout all project phases, I was the primary client contact. I also:• tracked and reported metrics to inform campaign direction,• performed competitive research and analysis,• managed work performed by remote designers, developers, SEO specialists, writers, and social media specialists,• managed campaign budgets,• reported status and attended monthly meetings, and• coordinated targeted campaign strategies. Because the world of digital marketing is ever changing, I closely monitored website performance and kept abreast of Google algorithm changes and industry trends. To do this, I utilized the following data tracking tools: Screaming Frog ♦ Ahrefs.com ♦ MajesticSEO ♦ GetStat ♦ WebCEO ♦ Open Site Explorer ♦ SEMRush ♦ SpyFU ♦ White Spark ♦ BrightLocal ♦ Copyscape ♦ Siteliner ♦ Crazy Egg ♦ HotJar ♦ Basecamp ♦ Teamwork ♦ Adwords ♦ Google Analytics ♦ Google Webmaster Tools ♦ Moz Local ♦ Yext Local ♦ Call Tracking MetricsTo track campaign performance, I monitored multiple data tools, including: ♦ Google Analytics ♦ Google Webmaster Tools ♦ Ahrefs.com ♦ GetStat ♦ WebCEO ♦ Open Site Explorer ♦ SEMRush ♦ White Spark ♦ BrightLocal ♦ Crazy Egg heat map tracking ♦ Adwords. My approach to developing law firm brand loyalty was innovative. I architected social responsibility campaigns where lawyers provided value to their community through charitable work. Examples are provided, below.

Taught Composition, American Literature, African American Studies, and Gender Studies courses. I empowered students with basic writing and critical thinking skills. Also, I provided them with opportunities to examine the politics of the world around them, and their place in it. Faculty adviser to three student groups, contributed to the development of college and university strategic plans, and coordinated academic conferences. Delivered multiple papers at professional conferences. Stepped outside my typical area and taught GRE preparation courses, too.★ Won the Golden Apple Teaching Award for the College of Letters and Science, 2011

Bachelor Of Arts (B.A.), Economics And English

Doctor Of Philosophy (Ph.D) - Candidate, English

Master Of Arts (M.A.), English