Meghan Mcparland Email & Phone Number

Charlotte, Nc, Us

As Director of Marketing at TMP, I develop and execute comprehensive marketing strategies to drive brand awareness and generate leads. I lead digital marketing initiatives, including SEO, SEM, social media, email marketing, and content marketing. I leverage marketing automation to streamline processes and improve efficiency. By collaborating closely with our genius sales and product teams, I align marketing efforts to achieve business objectives. Additionally, I use analytics tools to track and measure campaign performance and ROI, making data-driven decisions that drive TMP's success.

Responsible for developing and executing marketing and recruitment strategies that align with the organization's goals and objectives, while ensuring that the organization's brand is managed effectively, top talent is identified and recruited, and marketing campaigns are executed efficiently and effectively.

Chelmsford, Massachusetts, United States

Responsible for managing strategic client relationships throughout the entire marketing services lifecycle, from onboarding to renewal. Partner with clients and internal delivery teams across various marketing functions (events, content, lead gen, ads) to design and deliver high-impact campaigns that drive measurable ROI. Build strong relationships with B2B enterprise technology marketing leaders and leverage 20+ years of digital expertise in list development, email marketing, content webinars, website advertising, and analytics tools to ensure client satisfaction and achieve revenue, on-time delivery, and the highest levels of client satisfaction.

Lincolnton, North Carolina, United States

• Content strategy and creation services for clients across diverse industries, including technology, skincare, medical, business coaching, landscaping, dental, and home furnishings, for both long and short-term strategic initiatives.• Developed and implemented content delivery plans to enable increased demand generation, and reach through multi-channel approach including social, email, SMS, SEO, PPC, video, blog, and infographics. • Orchestrated the successful delivery of projects, consistently meeting deadlines and operating within budget constraints. Leveraged the expertise of a proven team of digital marketing and support professionals on a project-specific basis.• Implemented strategic initiatives to enhance online presence, focusing on driving targeted traffic through meticulous planning, SEO optimization, and curated content development. Executed comprehensive digital marketing plans, data analysis, and maintenance programs, delivering measurable and strategic outcomes.• Spearheaded efforts to boost client revenue by strategically overseeing the development of marketing material, curated blog/article content, engaging podcasts, insightful white papers, website enhancements, captivating videography, compelling photography, impactful trade show presence, and regular strategic webinars.

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Charlotte, North Carolina Area

Specializing in digital marketing, content writing and data management for catalog-based ecommerce websites. Project management, and team leadership of large-scale web implementation and maintenance with a focus on unique, searchable content, loyalty programs, community-building and scalable processes.

• Established Web project scopes by studying strategic business drivers, discovering, and validating business and technical requirements and parameters. • Obtained input from subject-matter experts, examined and recommended changes to current business practices.• Developed Web/Digital marketing solution objectives; planned project life-cycle deliverables and resource availability and application, focusing on both short and long-term marketing and content strategies.• Crafted compelling brand stories, customer journeys, and user experiences and validated through data-driven decision-making, A/B testing, and comprehensive analytics.• Implemented Web solutions by monitoring project progress; tracking action items; conducting design and implementation reviews; examining, researching, and resolving issues.

Austin, Texas Area

Lead the team responsible for the maintenance of all data required for the LHI Designer website and associated websites, including images and product details for 50K+ skus. Curate new vendor catalogs, as well as conduct daily review, updates and enhancements of existing vendor data. Assist in the creation of new websites and client product catalogs. Produce documentation and training materials, and develop systematic procedures for increased productivity for new catalogs and required regular updates.

Charlotte, Nc

Coordination of the implementation of MicroD's retail ePiphany websites and other web-related implementation projects including Ecommerce and managed services product management and strategy. Work closely with the project managers and website implementers, as well as the platform developers to efficiently deliver web projects and Search Engine Marketing for MicroD's clients.Oversaw the design, development and management of over 200 websitesLed the product management efforts of integrated eCommerce software application & successfully launched product.

Charlotte, North Carolina Area

Worked with a range of clients on promotion for their websites and through blogging, search engine marketing, e-newsletters, website testing and social media. Managed the creative & technical teams to implement solutions including Internet Marketing, Ghostwriting, Copywriting, Blogging, Video Production, PPC, Logo Design, Direct Mail, E-Newsletters, Web Design, social media and Customer Recognition. Specialized in content writing and corporate blogging for Search Engine Optimization and focused on driving qualified traffic corporate websites through well-written and relevant content. Authored several published articles, and book about business and career success strategies.

Rochester, New York Area

• Responsible for developing new market initiatives, assess new markets and analyze business opportunities.• Develop proposals for new business opportunities, including negotiating contracts and closing deals.• Develop strategic sales and marketing objectives, and manage budgets• Serve as media liaison for BizNetix, and its clients • Manage Sales staff, including goals and objectives• Oversee Search Engine Optimization initiative, and Search Engine Optimization staff

Rochester, New York Area

Direct and coordinate the fundraising and event activities for events such as The Heart Walk with teams of volunteers, staff and members of the health and public safety community.

Rochester, New York, United States

Collected and analyze call center data. Produced report generation, including client services statistics, and team metrics.

Rochester, New York Area

Sign Shop Artist, responsible for the creative design and implementation of signage, end-cap and promotional displays, holiday decor, sale signage and special events.

Rochester, New York Area

Professional fundraiser, involved in successful capital campaign involving design, creation and production of marketing materials for special events and donor requests, as well as coordination of events, dinners, and board meetings.