Meg Murray Email and Phone Number
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I am a dot connector.Connecting people is what I thrive on, whether for personal or professional reasons. I naturally gravitate towards understanding others, their businesses, challenges, or projects, and instinctively start making connections with my network of contacts, experiences, and solutions. This has not only fostered successful partnerships, friendships, and business growth but has even led to a marriage between an acquaintance and a friend!My career has been shaped by this drive to connect. I have successfully launched and run wine brands, new business ventures, created and grown new divisions of companies, and consistently met and exceeded sales and revenue targets. Some notable accomplishments thus far are: •Launching a wine brand from concept to bottle within 3 months. •Doubling a publicly traded company's subscription base within the first year of hire. •Moving seven figures, and counting, of revenue volume in bulk wine, vineyard land and finished goods via confidential brokering and connecting buyers and sellers. •Partnerships with key influencers and public figures. Prominently: Secretary Hillary Rodham Clinton and Singer-Songwriter Justine Skye.Curiosity and a commitment to growth have guided my 20-year journey in the wine industry and more recently into technology and coffee. This shift has allowed me to broaden my knowledge in areas like AI, product management, and coding.Personal Life:I am a big fan of McMinnville, Oregon where I live, cultivate community, raise my children and chase my two dogs. I spend time volunteering as a City Planning Commissioner and on the County Parent Leadership Council. I enjoy traveling, entertaining and putting myself in the intersection of fear and growth. And most of all I enjoy connecting dots…Let’s Connect:I believe in the power of conversation to ignite possibilities. If you’re intrigued by the potential of what we could achieve together, reach out. DMs are open for opportunities, collaborations, or simply to start a conversation that might lead to something great.Key Strengths: Strategic Planning, Sales, Innovation, Community Engagement, Foundational Sales Skills, Cross-Functional Collaboration, Financial Forecasting, Marketing, CRM, B2B, B2C, CPG, Destination Development, Economic Development, Subscription Models, Project Management, Program Management, Event Planning, Channel Strategy, Operations Management, Cold Calling, Partnerships, Process Optimization, Business Development and Leadership.
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Founder And And Owner And And Wine Industry ConsultantElevage ConsultingMcminnville, Or, Us -
Growth & Partnerships : Part-Time/ContractRarebird, Inc. May 2024 - PresentSan Leandro, California, UsFocused on growth and partnerships at Rarebird.coffee. Helping to build out a new coffee category, PX Coffee. Instead of caffeine, Rarebird coffee contains Px, a caffeine derivative your body naturally makes after you consume caffeine.Just like caffeine, Px wakes you up and reduces fatigue. But unlike caffeine, Px won’t leave you feeling jittery, wired, or over-caffeinated. Px is also cleared from your body faster than caffeine, so you can drink Px coffee without it affecting your sleep at night.I provide strategic advisory to the Chief Business Officer. I also spearhead initiatives to enhance market education and awareness, driving brand visibility and customer engagement.Visit Rarebird.Coffee to learn more. -
Nasty Woman // Founder // PresidentNasty Woman Wines Nov 2016 - PresentMcminnville, Oregon, Uswww.nastywomanwines.com* Startup Growth & Management *- Concepted and launched NWW, turning an idea into bottled wine within 3 months, which included regulatory approval. Gained major national press coverage in publications, leveraging initial interest into long-term support of the brand.- Create and sell ~24 SKUs, with ~ 2K customers (both organizations and individuals). - Pitch private investors on the brand, bootstrapping initial period to show product-market fit and growth. Developed sales and growth projections reflecting different market trends and adoption. Secured total of ~ $30K in grants from the state and federal government in 2020.- Hire, and direct a remote and global team of 7-10 contractors.*Strategic Partnerships & Subscription*- Identify, research, and pitch strategic brand partnerships with individual changemakers and rabble rousers to grow the customer base. To date, showcased 20+ changemakers on the label, including writer Cheryl Strayed, Washington State Senator Mona Das, and Justine Skye, a singer-songwriter and influencer with 2.7M Instagram followers.- Partnered with additional key influencers and content creators for campaigns (i.e. 2020 voting campaign).- Designed a subscription model for NWW.- Secured shelf space in target markets, channels include direct-to-consumer, direct-to-brand, and wholesale stores.- Partnered with external brands to design and execute gifting programs for their clients and customers.* Logistics & Supply Chain *- Use 15+ years of experience in the wine industry (production, DTC, wholesale, bulk brokering, etc) to enable NWW to run with “just in time inventory” in a business requiring large amounts of initial investment. Utilize négociant winemaking to operate a lean startup business model. - Maintain wine compliance and licensing for 38 states in the U.S., leveraging advances in technical innovation to create a systemized approach to regulatory compliance. Currently beta testing export markets. -
Strategic AdvisorElevage Consulting Jan 2021 - PresentMcminnville, UsOpen to strategic advisory roles. Current roster: * Stealth Start-Up: June, 2022 - Present* Willamette Crossflow October 2023 - PresentPast roster:* Pretty Books: January, 2021 - April, 2021 -
Founder // Owner // Wine Industry ConsultantElevage Consulting Oct 2006 - PresentMcminnville, Uswww.elevageconsulting.comélevage is a boutique consultancy, offering services to wine businesses helping them make, market and move. Selected projects are shared below:* Wine Industry Digital Marketing & Technology Consultant *- Sold third party solutions that provided social and PPC ads, enabling companies to track ROI from organic and paid social media efforts. - Launch e-commerce websites for clients. Act as solo project manager leading a team of 4 to create digital infrastructure and visuals that empower wineries to make online sales.- Resolve client pain points, by architecting technology solutions, utilizing software (API, automation, etc) to increase client's operations efficiency and ROI.- Consult with various marketing agencies on how to review and showcase wineries and vineyards for users.- Manage online stores, curating product offering based on trends in the wine world.* Confidential Bulk Wine Brokering & Private Label Consultant *- Consult with buyers and sellers to confidentially move wine. Working on both client and buyer side, manage purchase and logistics. Product amounts range from a tote (~300gal) to multiple 6500gal tanker trucks. - Consistently keep abreast of industry trends, as well as supply and demand shifts within the market.- Create private label wines (bulk to bottle projects), as well as help secure additional supply for existing brands.- Consulted with influencers and celebrities, implementing their own labels from bulk to bottle.* Winery Business Consultant *- Consult with aspiring and established winery owners on developing a growing business. Work with clients on specific projects and new revenue streams, as well as mentor those who are aspiring to be in the wine industry.- Provide guidance on diverse topics: grape harvesting, brand development, marketing, supply chain management, and customer acquisition.- Provide outbound DTC Sales.- Contract recruiter with WineTalent, an executive search firm. -
Harvest Party ProducerElevage Consulting Aug 2006 - Aug 2017Mcminnville, UsI wanted a wine industry harvest party...so I threw one! And then it evolved. Live band, fire-dancers, pig roast and lots of wine. - Founded and grew this event for the Oregon Wine Industry from a large party with ~20 guests to an industry-only event, which grew to 300+ attendees. - Secured sponsorships and vendors to host wine and food featuring local businesses. Acquired press through long-standing blogger and press relationships. -
Mother- Director Of OperationsHouse Of Murray Oct 2011 - PresentThe responsibility of rearing good, kind, ethical, responsible human beings – is the biggest job anyone can embark on.” – Maria ShriverSkills- Rapid problem-solving- Strong litigator- Expert multitasker- Effective negotiator- Agile and creative thinker - Motivational speaker - Time and resource management masterIf you read this and are a fellow mother please cut and paste description, tailor to yourself and help increase the visibility and recognition of motherhood as a skilled yet significant unpaid and under-valued role in society.
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Growth & PartnershipsKoverly Jan 2023 - Mar 2024Waltham, Massachusetts, UsYear one as an Account Manager at Koverly, a fintech company known for superior business-to-business foreign exchange rates and innovative buy now, pay later financing, I spearheaded significant growth, achieving a 20% increase in new revenue and a 40% rise in new accounts in my division. My approach combined deep prospecting, cold calling, targeted emails, and strategic outreach to uncover and seize new opportunities, crafting win-win-win scenarios for Koverly, our clients, and their suppliers. This methodical approach allowed me to connect with businesses that were in need of our unique financial solutions but were unaware of the possibilities that lay with Koverly.A key accomplishment was developing a tailored outreach program that was scalable and repeatable. This program introduced potential clients to Koverly’s cutting-edge solutions, emphasizing how we could empower their businesses through better foreign exchange rates and flexible financing options. By crafting personalized pitches and demonstrating an in-depth understanding of their challenges, I was able to resonate with a wide array of businesses, from SMB to large corporations, significantly broadening our clientele.The journey of hunting for new opportunities was not just about expanding Koverly's market presence; it was about creating win-win-win scenarios. For our clients, it meant access to financial solutions that enhanced their operational efficiency and profitability. For their suppliers, it translated to timely payments. For Koverly, it represented sustainable growth and the strengthening of our position in the fintech space.This client-centric approach not only led to increased client satisfaction but also fostered a sense of loyalty and trust towards Koverly. It's gratifying to see the tangible impact of my strategies on our growth metrics. However, what’s even more rewarding is knowing that behind these numbers are thriving businesses that have benefited from our partnership. -
Co-Founder // Co-OwnerProject M Wines Dec 2016 - Dec 2022Mcminnville, Oregon, Uswww.projectmwines.comPROJECT M is a small boutique wine brand that crafts precise and elegant Pinot Noir, Chardonnay, Rosé, and Riesling from distinctive sites in the Willamette Valley by Winemaker Jerry D. Murray.* Operations *- Scaled operations systems, designed branding, created and executed marketing strategies, etc., as well as rolling up sleeves for the winemaking process – driving a forklift, cleaning presses, etc.* Marketing & Sales *- Created and designed branding materials (website, logo, etc.), worked with graphic designers and marketers to build a thought-provoking and evocative brand. Managed national trademarks, licensing, and advertising.- Identified the sticky challenges present in corporate gifting for wine, and created an end-to-end solution for PROJECT M clients. Utilized UI/UX concepts to design the user experience, and then architected backend systems to support a new shopping experience. The solution incorporated branded microsites, data integrations, etc, enabling PROJECT M clients to legally ship high-end gifts to their customers (500+ shipments per client).Exited company in 2022 but still enjoys the delicious, well crafted wines. Advising at times as well. -
Operations ContractorAnderson Valley Winegrowers Association Jan 2014 - Jul 2014Philo, Ca, UsWinegrower association amplifying the wines of the Anderson Valley. - Communicated with ~60 members (wineries) to coordinate events, maintain memberships, and build the wine industry community for Anderson Valley Winegrowers Association. -
Direct Sales ManagerRaptor Ridge Winery, L.L.C. Mar 2010 - Mar 2011Newberg, Oregon, UsRaptor Ridge Winery focuses on LIVE-certified, estate-grown Pinot Noir and Grüner Veltliner, as well as eclectic European varietals and Single Vineyard Designated Pinots.* Direct to Consumer (DTC) Sales *- Hired, trained, and led a team of 5-7 for Tasting Room, teaching staff about wine and how to educate customers and meet sales goals for product. Moved ~2,000 cases of product per year.- Conceived of and designed events for Wine Club members (150+), as well as attending other events and conferences to promote the brand to both businesses and local customers.* Marketing Strategy *- Managed social media efforts for the brand, utilizing events and community groups to reach both tourists and local customers. - Produced physical sales collateral for the winery team, from price lists, menus, and wine information to mailers.* Logistics & Product Planning *- Worked alongside Winemaker to forecast wine inventory needs for the next 2-3 years, using both qualitative trend predictions and quantitative sales projections. These projections included estimating the growth of different DTC channels, including wine club, tasting room, events, and e-commerce.- Led the move from a custom crush winery to own winery, managing logistics of wine inventory. -
Direct Sales ManagerWillamette Valley Vineyards May 2007 - Mar 2010Turner, Oregon, UsWillamette Valley Vineyards (NASDAQ: WVVI) is one the largest wineries in Oregon. The company produces ~200,000 cases of wine per year.* Omni Sales Channel Management *- Recruited, trained, and led staff of 20 in the direct sales department. Invested heavily in the continued success of the team, utilizing 1:1 meetings, sales trainings, and reporting.- Spearheaded the effort to utilize social media and email marketing. Created company social media pages, and analyzed trends in similar industries to create social media marketing strategy. Developed and launched the first email marketing system for the company, gaining leadership buy-in and support. The new email system enabled the winery to maintain relationships with customers from around the world. In addition, created automated data cleaning processes to facilitate direct communications with clients.- Increased in-person event attendance, leading to an overall increase in revenue and sales-per-head. - Increased Wine Club membership by 100% in Y1, continually breaking sales records across channels.* Intrapreneur - Willamette Valley Vineyards Wine Center *- Created and pitched the creation of Willamette Valley Vineyards Wine Center, combining an education center and tasting room. - Took on an entrepreneur role, and was 100% responsible for bringing the new location to life in a way that would serve the local community as well as take advantage of tourist wine country traffic on specific roadways.- Allocated a budget of ~$100,000, which was used to design and revamp the building. - Designed an experiential venue that encourages customer photography for sharing on social media and captures customer data for future and long term marketing.- Hired, trained, and managed staff of 12, utilizing current and library wines as well as other branded wines to create unique offerings as well as educational vertical and horizontal tastings. -
Legislative AssistantGovernment Relations Strategies Oregon Jan 2007 - Jun 2007Government Relations Strategies (Lobby Firm) is a leading government affairs firm with offices located in Portland and Salem Oregon. Notable clients: Wine Institute, Hood River Distillers, Eli Lilly and Company, Schnitzer Steel Industries, Special Districts Association of Oregon, Roche Pharmaceutical, and Lamar Advertising Company.2007 State Legislative Session- Assisted lobbyist in all aspects of the firm, from attending hearings relevant to the client list to transcribing hearings and noting potential ramifications.- Collected data and information, preparing it for submission into a proprietary database, which was designed to track and flag developing legislation and client communication. -
Sales RepresentativeVinifera Imports Sep 2005 - Mar 2006Ronkonkoma, Ny, UsVinifera Imports is a family owned & operated importer and distributor of quality Italian wines, based in New York.- Re-established Portland sales territory for organization. Developed customer relationships with wine shops, restaurants, etc., by conducting tastings and in-person follow-ups. Developed long-term customer relationship building strategy, as well as the relationship between inventory availability and sales efforts.- Translated East Coast sales systems and strategies for the Oregon market. -
Executive Wine BrokerMontesquieu Winery Mar 2003 - Aug 2005San Diego, Ca, UsMontesquieu, formerly Jakob Gerhardt, USAMontesquieu imports and produces hand-crafted, limited-production exquisite wines for clients, selling 100% of inventory directly to consumers over the phone.- Sold wine direct to consumers in case allotments over phone via cold calling, referrals, and events. Built a book of business from scratch, securing $360,000 to $500,000 in sales per year.- Became extremely adept at navigating the gatekeepers of large companies, maneuvering on the spot to get on the phone with c-level employees, owners, celebrities and politicians. Price-points ranged from premium to super luxury.- Clients ranged from everyday wine enthusiasts to educated consumers purchasing for their respective cellars. - Clients included executive leadership from Williams & Sonoma, Virgin Airlines, and the San Diego Padres to name a few. -
VariousPolitical Work 2001 - 2003Worked at the World Affairs Council of Oregon near the end of my college years. Was brought on full time after graduating to help with the International Speaker Series. Was inspired daily. Current US Senator Jeff Merkley was the President of the World Affairs Council at that time. Worked for Congresswoman Darlene Hooley as her Finance Director. Raised money, put on events, learned a ton.Worked for the Senate Democratic Leadership Fund of Oregon. Pass Oregon Governor Kate Brown lead the charge for the SDLF at the time as the Senate Democratic Leader.
Meg Murray Skills
Meg Murray Education Details
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Stanford UniversityCoding: Python -
Sonoma State UniversityWine Industry Finance & Accounting Certificate -
Sonoma State UniversityWine Business Management Certificate -
Portland State UniversityMinor- Political Science -
Università Degli Studi Di MacerataStudy Abroad
Frequently Asked Questions about Meg Murray
What company does Meg Murray work for?
Meg Murray works for Elevage Consulting
What is Meg Murray's role at the current company?
Meg Murray's current role is Founder and and Owner and and Wine Industry Consultant.
What is Meg Murray's email address?
Meg Murray's email address is me****@****ail.com
What is Meg Murray's direct phone number?
Meg Murray's direct phone number is 150326*****
What schools did Meg Murray attend?
Meg Murray attended Stanford University, Sonoma State University, Sonoma State University, Portland State University, Università Degli Studi Di Macerata.
What are some of Meg Murray's interests?
Meg Murray has interest in Getting Women To The Table, Building Community, Customer Relationship Marketing, Cooking, Ecommerce, Creating Solutions To Challenges, Marketing, Digital Marketing, Making, Travel.
What skills is Meg Murray known for?
Meg Murray has skills like Wine, Marketing, Wineries, Wine Tasting, Sales, Event Management, Winemaking, Event Planning, Management, Marketing Strategy, Public Relations, Wine Tours.
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