Megan Newton Email & Phone Number

Charlotte, Nc, Us

Franklin, Tennessee, United States

- Create and execute marketing and communications plans for The Franklin Theatre’s 140 live events per year, plus movies, community festivals (Main Street Festival, PumpkinFest, and Dickens of a Christmas), The Heritage Ball fundraiser, workshops, and lectures. - Manage digital content creation, social media, email marketing, paid media buying, and press and media relations.

Nashville, Tennessee, United States

Oversee and lead all marketing efforts and communications for The Orion Amphitheater, an 8,000 seat outdoor venue in Huntsville, AL. Work closely with promoters to build and execute paid-media plans for 40+ summer concerts and 80+ community and cultural events, as well as off-season activations and brand awareness in the community. Book radio, television, print, OOH and digital advertising. Manage the Digital Content Manager to oversee and collaborate on social media, email marketing, web, e-commerce, and digital marketing efforts. Build and maintain relationships with media representatives and PR & digital agencies. Communicate with artist management and publicity teams to clear photography and media opportunities. Earned a sell-out rate of 89% in 2022. Curate fan and artist experiences.In its inaugural season, The Orion took home awards for Attraction of the Year from the Alabama Mountain Lakes Tourism Association and four silver ADDYs by the American Advertising Federation. The venue also received new venue of the year nominations from IEBA and Pollstar, and saw features in Billboard, Rolling Stone and The Wall Street Journal.Position eliminated in a company restructure.

Remote

Oversaw and executed all digital marketing efforts (custom strategy, paid and organic social, email, SEO, web, copywriting, marketing plans, social media training) for FORM, a digital-first creative services agency supporting arts + culture and nonprofit organizations, and our clients.Clients include: The Aultman Foundation, Saint Luke's Foundation, BorderLight International Theatre + Fringe Festival, Cleveland Museum of Natural History, The Westmoreland Museum of American Art, Great Lakes Theater, Julie Billiart Schools, DANCE Cleveland, LAND Studio, Hemophilia Federation of America, Delaware County Victim Assistance Center, Maltz Center for the Performing Arts, and more.

Nashville, Tennessee, United States

• Lead digital strategy for one of the country’s busiest and beloved concert venues, managing and executing social and email marketing tactics• Create, produce and schedule all social media content across platforms to a combined audience of 709,994+ fans and followers, for over 250 live events per year and a daytime tour attraction• Deliver monthly and annual reporting to executives on data, analytics, metrics and acquisition growth• Implement strategies to consistently grow audiences across social platforms, adding 65,678 new fans and followers in 2019• Produce and distribute all venue email communications, resulting in 16,000+ tickets sold for $1,100,000+ in revenue through email in 2019• Serve as “Voice of the Ryman” on all social media platforms and within the community, empowering fans to be brand advocates• Coordinate artist gifts, trade shots, photographers, media lists, photoshoots, filming and publicity opportunities to drive national recognition• Develop digital and building-wide marketing initiatives for all Ryman Residencies, positioning the venue as the top place for residencies in Nashville and the greater Southeast regionDuring the COVID-19 pandemic: managed social media for Ole Red and Grand Ole OpryRyman Auditorium Awards:Pollstar Theatre of the Year 2010, 2011, 2012, 2013, 2014, 2015. 2016, 2017, 2018, 2019ACM Venue of the Year 2008, 2010, 2012, 2014, 2016, 2018IEBA Venue of the Year 2009, 2014, 2016, 2017CMA Touring Award Venue of the Year 2012, 2013, 2015, 2016, 2017, 2018

Nashville, Tennessee, United States

• Oversaw day-to-day publicity and tour press for entertainment clients and brands, including Ryman Auditorium, Ole Red (Tishomingo, Nashville, Gatlinburg), Scotty McCreery, Steve Moakler, Jimmie Allen, Kellie Pickler, Mitchell Tenpenny and various live concert events (Willie Nelson: Life and Songs of an American Outlaw, Loretta Lynn: An Allstar Birthday Celebration, Bayou Country Superfest, George Strait: Strait to Vegas Residency)• Worked directly with artist management, labels, agents and venues to build strategic publicity campaigns for clients surrounding key career moves including album and single releases, national tours, charitable events and more• Wrote and serviced press releases and statements; advising on and delivering creative assets and content to appropriate media outlets on deadline• Identified, pitched and advanced media opportunities for clients (print, electronic and TV) at both national and local levels (Highlights: CBS Sunday Morning, TODAY, PEOPLE Magazine, Rolling Stone, Southern Bride Magazine, Tennessean, Nashville Scene)• Advanced and executed grand opening media opportunities for Ole Red Nashville, resulting in 1 billion+ national media impressions• Developed and implemented media policies and vetting processes for national concert tours (Scotty McCreery: Seasons Change Tour, George Strait: Strait to Vegas; 2018/2019 one night engagements); coordinating with management, promoters and venues to ensure both media and client needs are met in each market• Created and compiled full scale press reports and media coverage clips for a variety of clients and events

Nashville, Tennessee, United States

• Strategized, created and scheduled social media content across Ryman Auditorium’s social media platforms, resulting in 60% combined growth in social mediaplatforms across all platforms, 1.2 million dollars in digital ticket sales revenue and 269 million social impressions in 2017 alone• Produced weekly newsletter and targeted email blasts to drive ticket sales to audience of 350,000+ subscribers and managed venue’s website updates• Assisted with public relations initiatives including filming, photoshoots, artist interviews and press conferences for Ryman Auditorium and Ole Red• Managed artwork, digital ad buys, copy and brand awareness for Ryman Auditorium’s reoccurring sponsorship promotions (Year of Tickets presented by SunTrust, resulting in 33 million+ social impressions) and series (Bluegrass Nights, Little Big Town at the Mother Church, Amy Grant & Vince Gill: Christmas at the Ryman)• Scheduled meetings, processed expense reports, managed interns and tracked digital numbers for Ryman Auditorium’s marketing department

Athens, Ohio

• Curated engaging social media content for Twitter and Instagram, reaching an audience of 16,000+ and driving growth by 8% • Crafted and updated chapter and society webpage content and composed informational newsletters to drive alumni engagement with local chapters across the U.S. • Planned and executed university-wide advancement events for Homecoming and On The Green Weekend managing catering, decor, talent and budgets

Cleveland, Ohio, United States

• Contributed interactive social media content on Twitter, Facebook, Instagram and Pinterest for 10,000+ • Coordinated “Adult Swim” special events and the “Shark Week Scavenger Hunt” social campaign • Wrote, edited and published weekly blog posts on marine life, aquarium updates and promotional events • Established and implemented the on-going “GCA Spotlight” blog series, giving readers a behind the scenes look at employees from various departments of the attraction through multimedia and interviews • Served as the face of the attraction at various events in Cleveland, Ohio promoting to potential customers

Athens, Ohio

Local media relations for entertainment company in Athens, Ohio.

Bachelor Of Science (B.S.), Journalism/Public Relations

Activities and Societies: Public Relations Student Society of America, ImPRessions, Student Alumni Board, BobcaThon, Brick City.

Digital Marketing Certificate, Digital Communication And Media/Multimedia