Meg Poulelis Email & Phone Number

Chicago, Il, Us

Chicago, Il, Us

Chicago, Il, Us

Chicago, Il, Us

- Defined, deployed global EVP; socialized across Zones & with ELT - Launched EVP training across globe, trained 100+ stakeholders- Developed EVP Playbook defining narrative, tone of voice; flexed across location, hiring priority & function - Created employer brand visual identity; scaled as KHC master brand- Launched Content Engine powering content creation & storytelling across owned social- Increased global, US Glassdoor scores from 2.8-3.5- Secured 13 2022 employer accolades: Newsweek's America’s Most Loved Workplaces & Forbes's America's Best Large Employers, Best Employers for Women, & Best Employers for Veterans- Launched optimized global careers site; created UX & curated content - Organically increased total employer & corporate brand social followers by 89% in ~3 years

New York, Us

− Developed multi-channel, integrated content solutions and influencer marketing services, and accelerated adoption across OMG brand agencies (PHD, OMD, Resolution Media, and Hearts&Science) by scaling competencies, raising quality standards, enabling connected business pipelines, and designing processes to deliver smarter client outcomes− Created cross-functional synergies between creative, media, and PR partners to enhance brand positioning, expand innovation, and design strategic vision for new / existing clients− Liaised with media teams to maximize ROI by ensuring paid media strategies connected to communication objectives and drove earned media potential− Managed end-to-end execution of integrated marketing campaigns that leveraged content / influencers to add rigor to SEO, paid social, O&O, shopper marketing, omnichannel, and consumer marketing as part of go-to-market strategies and brand initiatives − Designed centralized evaluation scorecard and intake processes of new / existing partners by developing criteria assessments, defining performance guidelines, and evolving KPI measurement− Collaborated with teams on new business including RFI / RFP responses, proposal development, and pitch presentations as lead SME bench strength− Strengthened relationships with external vendors, platforms, and publishers to champion differentiated solutions, negotiate strategic partnerships, secure alpha / beta opportunities, and maximize investments

New York, Ny, Us

− Quarterbacked social strategy, consumer engagement, influencer marketing, and marketplace buying between OMD and RM by managing internal functions as cross-agency lead− Managed content and social strategy for PepsiCo NAN, McDonald’s, Norwegian Cruise Line, Quaker, and Intel by reconciling creative and media needs with data-driven analysis− Synthesized business analytics and brand research to drive short-term tactical and long-term business objectives− Mined and analyzed quantitative and qualitative, industry, mindshare, competitive, and audience data using Brandwatch, Crimson Hexagon, NetBase, and IBM Watson technologies to uncover industry trends, consumer insights, and marketplace learnings− Collaborated with OMD investment and RM teams to produce post-buy / campaign reports using social tools and analytical skills to measure quantitative and qualitative impact of digital marketing efforts

St. Louis, Mo, Us

− Led communications and social strategy for Propel, Chevrolet FC / Manchester United, Google’s Made w/ Code, Illinois Office of Tourism, and Walgreens− Collaborated with cross-agency creative and media teams to develop and deliver integrated brand strategies that championed owned, earned, and paid media− Helped establish FH Chicago’s emerging media practice group by training and managing a team of five junior staff as social media SMEs − Shaped FH’s creative and content offering in collaboration with regional leads and secured new content partnerships − Propelled agency thought leadership, product marketing, and corporate communications efforts at SXSW, CES, and the Cannes International Festival of Creativity

St. Louis, Mo, Us

St. Louis, Mo, Us

− Launched Gatorade’s social media presence (FB, IG, TW, + YT) as founding member ofMission Control, the brand’s multi-agency, social media command center− Grew Gatorade’s social footprint by 2M+ followers across Gatorade, G Series Fit, + GSeries Pro product handles by deploying cross-channel social + content strategies− Managed brand’s first influencer campaigns by collaborating with Gatorade athletes tosupport launch of G Series Fit + Gatorade’s ‘Win From Within’ re-brand− Created weekly, monthly, + quarterly insights reports using Radian6 + IBM technologiesto measure brand efficacy, competitive SOV, + target audience behaviors across owned,earned, + paid channels for distribution to key decision makers + C-suite executives

St. Louis, Mo, Us

St. Louis, Mo, Us

St. Louis, Mo, Us

Bachelor Of Arts - Ba, Major Journalism / Minor Marketing

International Studies