Set strategy, develop budget, and lead execution of Digital Marketing and Communications for premier global baby brand. Lead organizational development, systematically aligning structure with evolving business needs. Report to CEO.- Implemented innovative full-funnel marketing strategies to deliver high single-digit growth over a three year period- Grew sales of MAM bottles, moving from #7 to #3 market position in one year- Transformed brand image with complete creative overhaul- Rebuilt cross-channel digital advertising strategy, resulting in unprecedented lift of all KPIs and zero media waste- Redesigned influencer marketing, driving +16% impressions and +28% engagement with -25% spend YoY- Direct PR agency, maintaining #1 editorial share of voice within MAM product categories- Grew MAM Instagram following by 18% YoY while maintaining 5% engagement rate- Pioneer TikTok for Category, leading launch and execution of global account and driving 7mm views in first year- Present ambitious product assortment pitches to top retail customers with ~70% success rate- Updated product packaging for 175 SKUs in partnership with Global and Legal teams- Integrated Customer Service into Consumer Engagement Team to improve user experience

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Designed and led execution of comprehensive go-to-market campaigns spanning Media, Influencer, PR, Social, Events, and Email for LVMH’s professional color cosmetics brand. Reported to General Manager, North America.- Pioneered Influencer Marketing, driving +22% sales growth YOY- Shared winning strategies with sister markets for global replication- Steered brand image relaunch in North America and represented region in global decision forums- Maintained 5 products ranked in Sephora's top 10; consistently launched products in top 5- Led merger of Marketing and Communications teams to increase efficiency and meet business objectives- Directed and executed several events each year, nurturing brand relationships with engaging brand expression- Built mutually-supportive, cross-cultural relationships with global partners- Created and led brand's first-ever cause marketing and DEI initiative, aligning cross-functional teams to drive transversal execution (initiative later featured in LVMH programming)- Lead integrated marketing communications, delivering brand-building and efficient go-to-market strategies that engage consumers across earned, owned, and paid social media, maintaining 5 best-sellers ranked in the top 10 at Sephora.- Develop and manage Media and Communications budgets, keeping tight control of operating expenses while maintaining alignment with business goals.- Lead efficient digital advertising campaigns, maximizing ROI with perpetual analysis and flexible budget spend framework; featured in Facebook case study for thought leadership, driving 7.2-point lift in brand awareness (luxury norm: 3.0).- Champion Diversity and Inclusion, guiding global partners and integrating D&I into local brand activations, influencer partnerships, content creation, and talent strategies.- Manage Crisis Communications, partnering with Brand and LVMH Leadership, Communications and Social teams; Agency; and relevant internal and external parties.

• Led team of five and PR agency in cost-conscious, first-rate execution of global campaigns and locally developed initiatives, emphasizing cross-functional collaboration and activation.• Achieved 22% YOY sales growth, yielding unprecedented ROI with an innovative approach and early adoption of influencer marketing, launched in 2015.• Created and launched brand's first-ever cause marketing initiative, aligning teams on 360-degree vision and driving transversal execution to enhance brand voice and engage key stakeholders across channels.

• Created budget-conscious PR strategies to meet diverse beauty brands’ marketing goals.• Led Agency’s NY and LA-based teams in efficient execution.• Specialized in customized approaches to generating awareness for niche beauty brands, such as Kate Somerville Skincare, and leading successful market-entry plans for international newcomers, such as Canadian skincare startup Skinfix.

• Drove US PR results for global botanical beauty brand, encompassing its world-renowned sustainability practices, extensive product range, high-touch services, and eco-friendly salons.• Led bi-annual New York Fashion Week sponsorships and “Green Backstage” program, featuring Rodarte, Jason Wu, Christian Siriano, Sophie Théallet, Suno, Preen, and Band of Outsiders.• Conceptualized lucrative “runway style” education course to increase Fashion Week ROI.

• Generated publicity for prestige, professional, and mass beauty brands across several product categories, including skincare, haircare, color cosmetics, and fragrance.• Accounts included L’Oréal’s Garnier and Maybelline New York.

Effectively managed several accounts and projects with high-touch timelines for the country's leading quality assurance and construction risk management firm.

Managed all legal affairs for both the banking and broker divisions at the country's second largest mortgage brokerage.