Cowgirls Over Coffee connects rural and western women. Together the community learns strategies to purposefully manage the demands of our days, cultivates our time and energy to build businesses, nurture families, and chase dreams, leans into the work and one another, and leaves the community feeling encouraged, purposeful and supported along the way.• Help facilitate live weekly community calls and asynchronous community discussions.• Brainstorm program content and provide post-mortem feedback/iterations.• Engage in small group sprint and/or focused conversations to drive accountability and individual progress.• Advise on marketing, positioning, and product strategies.

Momentum is an invitation-only leadership program for CROs and CPOs where dynamic executives help each other grow — and win. This customized program drives growth for business, team, and self through 1:1 coaching and a highly curated peer learning group.• Provide real-time feedback to coaches on best practices for peer learning group sessions.• Assist in programming and content creation.• Disseminate special projects.

10X CEO is the accelerated learning environment for high-performing venture backed CEOs nominated by Silicon Valley's top venture firms: • Assist coaches in program success, including feedback, processes, successful practices, and program learnings.• Collect data and benchmark across the 10X CEO network.• Manage the online private community for CEOs inside the 10X CEO network.• Disseminate special projects.

• Research and communicate customer journey (sales, marketing, customer success) data, findings and best practices within groups and amongst members• Assist in marketing and communication programs, including website management, internal member communications and email marketing

revwest, LLC supports businesses with peer groups or community platforms that seek to bring cohorts together in the spirit of growing and learning together. Specializations include: group facilitation best practices, content and programming, benchmarking, community networks, and member support.

Scales Cattle Company is a family owned and operated registered Angus cattle operation, which develops elite cattle genetics to improve herd production and quality for commercial cattlemen:• Oversee and focus on all financial, marketing and business operations• Assist in business development and herd improvement, such as health management, breeding and genetic research• Assist in bull sales and customer relations

The Cowboy Journal was an online media platform for the Cowboys’ voice. As-told, first-person narratives explored the honest truth - Ugly, heartbreaking, joyful or filled with wonder. Sometimes all at once.

Managed marketing department at Miller International Inc., which is a western apparel company (Cinch Jeans & Shirts):• Developed and managed partner program, including sponsorships, events and endorsees• Launched and subsequently oversaw digital marketing program, including e-commerce and social media• Oversaw B2B and B2C sales support programs, including retail events and staff• Collaborated with other executive team members on company, brand, product and customer support strategiesReported to Chief Operating Officer / Direct reports included: endorsements, sponsorships, digital marketing, events, sales support, retail visual merchandisingHighlighted projects include:-Developed digital marketing program, including launch of all social media platforms, CINCHtv.com and ultimate development of an e-commerce website-Development, execution and retention of Cinch Rodeo series (Cinch Shoot-Outs), including CINCH Boyd Gaming Chute-Out, during a tumultuous period in sponsorship exclusivity industry-wide-Sought and secured successful new partnerships with Pikes Peak or Bust Rodeo, RFD-TV's The American, National Intercollegiate Rodeo Association and Canadian Professional Rodeo Association (among others)-Innovation champion and partner for National High School Rodeo Association, including collaboration with the Professional Rodeo Cowboys Association at the FFA National Convention-Assisted in partnership/acquisition of World's Toughest Rodeo and National Team Sorting Championships-Intimately involved with ideation, development and distribution of CINCH Lead This Life commercial and video storytelling campaignSponsorship & Digital Marketing Strategist (June 2014 - October 2014)Event Lead & Digital Marketing Strategist (September 2013 - June 2014)Social Media Strategist & Writer (February 2013 - September 2013)

Marketing Coordinator for the leading team roping training aids company:• Developed monthly printed advertising campaigns including design concept and direction, copy generation and placement in over 10 official rodeo publications, including national magazines• Negotiated official sponsorships and managed relationships with 10+ national organizations, including the PRCA• Managed endorsements of 20+ professional cowboys, coordinated with 35+ grassroots Ambassadors and fielded 10-70 customer inquiries per day• Created and updated online marketing including website, blog and social media platforms• Generated annual NFR booth material, sales promotion and sold product during the 16-day event• Traveled extensively (5+ states, 8+ consecutive weeks) to coordinate sponsorships and sold at national events• Constructed a 60+ page annual document outlining strategy, operations and prepare monthly reports

Coordinator focused on promotional equine educational events: • Organized, produced, and marketed the 2011 Legends of Ranching Performance Horse Sale, including the sale of over $250,000 in horses and production of a 144-page sale catalog• Organized, produced, and marketed the summer youth horsemanship camps and assisted with coordination of the AQHA International Horsemanship Camps• Managed 165+ direct consistent relationships within university, throughout the equine industry • Financial analysis and restructuring of two major outreach events• Taught the Equine Sales Management course• Advised 30+ undergraduate students as well as assisted in the recruitment and advising of new freshmen and transfer students

• Summa Cum Laude• Certificates in Supply Chain Management & Entrepreneurship

Assisted PR/Marketing managers at the 2009 and 2010 shows:• Credentialed and coordinated 800+ regional and national media• Arranged interviews for major Denver news channels and prepped interviewees• Interviewed, both prepared and impromptu, with four Denver television news channels• Created and edited press releases on livestock, rodeo, and special western-lifestyle events• Managed 2010 social networking, increased official Facebook page by 4,795 fans in two months

Promoted rodeo in Colorado and surrounding states as Miss Rodeo Colorado 2008:• Traveled 18,000+ miles to 125+ rodeo and non-rodeo events• Wrote a bi-monthly article for a regional publication, The Rodeo News• Represented Colorado at the 2009 Miss Rodeo America Pageant (3rd runner-up and National Finals Rodeo People's Choice Award recipient)• Excelled in community service, varied public speaking forums, and diverse relationships• Continue to mentor aspiring young girls in interview, horsemanship, and applicable rodeo ambassador skills