Meg Spisich Email & Phone Number

Chicago, Il

In my current role as Product Marketing Manager, I oversee the marketing planning for our Sectionwide meetings and on-demand learning products using both digital and traditional marketing methods. I am the go-to branding team member and created a Section branding guide for building a cohesive look across our marketing materials. I also lead the Business Law Section's programmatic advertising planning and execution for membership and products. And in 2019, I was appointed as a member of the ABA's Email Center where I represent the 30+ entities across the organization as it shifts from our current email platform to an upgraded and integrated marketing platform, helping with the strategic direction of this rollout as it relates to entities.

Chicago, Il

As Marketing Manager, I was responsible for overseeing the marketing for the Section of Litigation's various business units including books, products, meetings, membership, committees, and business development and managing the Marketing Assistant, Marketing Specialist, and Technology Specialist positions. As Marketing Manager, I quarterbacked the creation of a made-from-scratch books catalog featuring 30 Section of Litigation book titles. The catalog features staged product photos for each title, compelling descriptions, pricing information, and links to purchase. In the role of marketing manager, the marketing unit increased our Section of Litigation law student membership totals 25% year over year September 2015 to 2016 through targeted email campaigns to law student related audiences. Last, in this role, I was responsible for designing and updating a stand alone website for a new program called the Federal Rules Roadshow, an event that stopped in 17 cities since the fall of 2015.

Chicago, Il

In June 2014, my position as Marketing Associate was upgraded to Marketing Specialist to better reflect my position's responsibilities. I maintained the responsibilities of the Marketing Associate including executing the creation of branding and marketing tasks to promote the Section's major meetings. I also carried out the creation of a social media policy for our Section to control the vast number of volunteer participant creation of outside committee social media profiles for the Section's over 30 committees. The policy helped to streamline the Section's social media messaging and to close out dormant accounts that were not maintained and reflecting poorly on the Section's brand.

Chicago, Il

In this role, I managed the ABA Section of Litigation social media platforms on Facebook, Twitter, and LinkedIn including writing posts and measuring discussion and member activity on a day-to-day basis to an audience of over 20,000. I was also responsible for creating content, designing, and mailing the Section of Litigation meetings brochures (six major meetings per year). The brochures were 12-24 pages each and were mailed to audiences of over 30,000. Additionally, I designed postcards, brochures, greeting cards, website ads, and informational 1-pagers to support the marketing for five major business units of this ABA professional division.

Chicago, Il

As Marketing Assistant, I was responsible for coordinating the monthly "Welcome Stream" mailing to new Section members, sending 2-part mail campaigns to up to 600 new members each month. I was also responsible for mailing the Section of Litigation retention postcard to members who had dropped their memberships and a letter and book mailing to lawyers who had recently passed the bar. I also handled administrative tasks such as creating new job orders in our purchasing system, invoicing, and creating and sending member surveys through Qualtrics. Last, I completed some design work, creating a thoughtful design concept for a "+3 Pledge," gaining 40+ new ABA members with a recruitment campaign.

Bloomington, Indiana Area

In this communications internship, I spent a summer contacting author clients to provide updates on email marketing campaigns and also created and updated email lists, working with the company database.

Bloomington, Indiana Area

While enrolled at IU as a full time student, I spent junior year as the Editor-in-Chief of the Indiana University Arbutus yearbook. As Editor, I hired and managed a staff of 12 editors and worked with over 35 freelance writers and photographers. This 448-page award winning yearbook required meeting six deadlines and making final decisions on concept, content, and design. In the role, I also edited all copy and captions, organized group portraits and helped with marketing the book to students.

London, United Kingdom

I spent a summer abroad working for two sister trade (cosmetic) magazines. In this internship, I covered new product debuts and wrote web stories about the new product launches. I also was responsible for uploading web content and overseeing administrative tasks of the unit. While working at Wilmington Media, I also participated in two classes at City University.