Responsible for improving operational efficiency and developing the marketing services business unit. Tryhard Consulting is composed of video game consultants specializing in Game Publisher Relationships, Sponsorships and Partnerships, Community Development, Brand Building, Social Media Strategy, Tournament Operations, Esports, and Events and Activations.Our mission: to connect businesses, ideas, and people to create greater impact in the games industry.

● Managed a team of marketing professionals owning social media, content creation, graphic design, influencer marketing, and community management ● Owned the product vision for the studio website, improving user experience and adding new functionality ● Launched a new purchase flow on the website to drive sales of game access passes and in-game cosmetics, coordinating with game developers, game artists, and web developers ● Owned the design and execution of branded merch for the studio and the game ● Planned the latest in-person game reveal event at the HyperX Arena for ~500 people, including merch sales, a livestream production for ~400k viewers, gaming tournaments, and an influencer meet and greet ● Launched the first ever in-person global studio summit for the entire studio, including a team dinner, a team activity, and custom staff merch

● Responsible for developing global digital strategy for the websites, doubling revenue by tens of millions annually ● Owned the product vision and roadmap for the websites, continuously improving page design, user experience, user flows, and reducing purchase friction ● Owned prioritization of web features and updates, detailing requirements and interfacing with dev teams ● Managed feature launches as A/B tests to study effects and ensure forward movement ● Executed website redesigns and large-scale infrastructure projects ● Replatformed from Demandware/Salesforce Commerce Cloud to Digital River/Adobe Experience Manager ● Launched 18 international websites, expanding on US capabilities ● Launched unique web-exclusive experiences, such as the award-winning headset customizer ASTRO.ID and speaker tag customizer ● Managed millions of dollars of marketing, focusing on lower funnel marketing to maximize company profits ● Oversaw SEM, paid media, paid social, and SEO programs, working with internal and external teams ● Managed the email marketing team responsible for marketing newsletters and programs, including welcome series and abandoned cart emails ● Directed operations and strategy for all direct-to-consumer sales at trade shows (PAX, Dreamhack, MLG, RTX) ● Reported to the GM/CMO due to the high priority and visibility of the role

● Developed SEM/SEO strategy, managing program with SEM/SEO consultants to increase sales online ● Directed social media strategy with promotions and content on various platforms to grow engaged followers ● Managed promotional partnerships with licensed partners, including Ubisoft's Ghost Recon:Future Soldier ● Oversaw interactive media campaigns, including banner and video ad buys on ad networks and publishers ● Launched influencer/ambassador program to promote brand exposure, by increasing fan base, improving CRM, and driving affiliate revenue ● Managed all on-site marketing activations at industry events, including partner activities and promotions (PAX, MLG, Super Bowl)

The Frag Dolls are a group of professional female gamers who compete in gaming tournaments, serve as role models to women and gamers in general, and help promote the Ubisoft brand. The Frag Doll Cadettes are also avid gamers and are a subset of the Frag Dolls; they help the Frag Dolls in any capacity, while taking on their own responsibilities.Tasks for Frag Doll Cadettes:● Demo Ubisoft games at gaming conferences and other events● Work as event/marketing staff at game launches● Blog about video games and issues related to women● Mingle with the Ubisoft/Frag Doll community● Help promote Ubisoft games● Serve as a role model to other women and gamers in general

Pronto.com, an IAC/InterActiveCorp Company, is the fastest growing social shopping site with over 1000% growth in the past 12 months – March 2008 comScore.● Lead online marketing strategy for comparison search engine Pronto.com, managing marketing budgets of over $20 million annually ● Managed A/B tests to find optimal landing pages and search algorithms for conversions and revenue return ● Created technical specs, working closely with developers and designers to ensure flawless execution of features ● Managed creative tests to find optimal ad copy for conversions and ROAS ● Identified key areas of expansion and optimization within the current keyword portfolio ● Lead implementation for new Japanese eCommerce site www.MegaDeal.jp ● Managed social media marketing initiatives, including Facebook and Twitter ● Sole videogame reviewer and writer for the Pronto Tech blog

● Demoed and explained the as of yet unreleased "Hunted" game by Bethesda at PAX East 2011 to fans & media

● Provided leadership and mentoring for team of 5 ● Managed a variety of search campaigns (branding, DR, and ROI) across video game, pharmaceutical, financial, and education verticals with budgets up to 2 million a year ● Liaised with external publishers and internal account teams, display teams, and DRTV teams to optimize campaigns to meet client metrics ● Was the lead in presenting results, key learnings, and strategic recommendations to clients, as well as proposing strategic next steps ● Primary resource for video game news and advergaming opportunities for the Neo Gaming Experts team ● Served as Social Events Coordinator on a community board, organizing publisher-sponsored events ● Attended industry conferences, events, and trainings, providing post-event analyses and recaps ● Captained a trophy-winning company softball team of 30 people

● Planned, managed, and optimized online media campaigns for major pharmaceutical clients ● Wrote and optimized FDA and search-engine compliant ad copy ● Trafficked campaigns through Atlas and/or DART ● Trained and managed a team of interns and coordinators as they forayed into SEM ● Created advanced Excel reports for clients, detailing various aspects of large interactive media campaigns ● Attended conferences and provided post-conference informational sessions and discourse

● Performed search engine optimization (SEO) via methods, including website improvements and link submissions ● Created search engine reports to observe and analyze ranking trends for clients

● Drafted floor and site plans, elevations, and working drawings using AutoCAD● Coordinated with chief architect to update and maintain the website● Designed and produced company brochures and CDs for current and potential clients