Megan Vandekerckhove Email & Phone Number

Aurora, Ontario, Canada

Canada

London, Ontario, Canada

London, Canada Area

I am responsible for developing and implementing the Annual Giving campaigns at Children's Health Foundation which have since seen a net revenue growth of 100%.My role includes data segmentation, design, cross-channel content marketing and analysis. I utilize direct mail, social media, video, email and web design (BlackBaud's Luminate Online) to develop revenue generating campaigns and acquisition components.I facilitate research into new fundraising channels and manage various projects with outside vendors to bring in additional revenue to the foundation. As the project lead for the new Children's Health Foundation website, I directed design, content and functionality which resulted in a 76% increase in online revenue over the previous fiscal year.

London, Canada Area

Lead Communications Associate for all email capabilities. Designs email campaigns for donations, events, and invitations. Optimized the current email structure to include appropriate segmentation, responsive design, and analytics. Responsible for the Children's Health Foundation website and streamlining where possible to allow for ease of use by our constituents. Optimized SEO practices and implemented PPC and Google Analytics. Improved responsive functions on donation forms. Project lead for Children's Health Foundation's Signature Events such as Magical Winter Ball and Golf Classic. Includes delegating appropriate tasks to the communications team, setting up the event websites, email campaigns, social media schedule, digital marketing and print graphics for posters, billboards and all event signage. Earned the Blackbaud Certification for Luminate Online.

London, Canada Area

As a Yelp Community Ambassador, it's my job to host exciting events around London, partner with great local businesses and organizations, and act as the online moderator and voice of Yelp in my community, support the local Elite Squad, and assist with the Weekly Yelp Newsletter.Developed monthly email blasts to the Elite Squad for my area including news updates and event invites. Maintained a large amount of data to ensure appropriate actions were being taken to help build and improve the community.Hosted at least 2 events each month including 4 large events a year, building relationships with local business owners, planning and maintaining the event schedule, working within a set budget.

London, Canada Area

Responsible for building the Student VIP brand, taking it to new heights through innovation and creative communications. Planned, managed, and attended all events and trade shows. From golf tournaments and client dinners to service fairs and conferences.Responsible for website content and functions. Working with databases and analytics. Creating and initializing new website functions to allow for ease of use for claims processing and navigating the insurance structures. Development of 2 new websites starting with an RFP process, to managing developers and ensuring scope of the project and requirements are clear and met in a timely fashion.Creator of all marketing materials (both print and digital) including all presentations, videos, and proposals, developing and maintaining brand standards. Developed brands and services crucial to the success of student health insurance plans, saving organizations upwards to $80,000 with usage growth of over 1000%.

Waterloo, On

As assistant to the Vice President of Marketing, communicated with various clients to determine their needs to create a variety of print media. Organized branding campaigns for various events.Produced 50+ projects dedicated to improving student life and well-being around campus (some of which are still in place today). Worked closely with Sponsorship coordinator and increased sales from $46,000 to $70,000. Successful completion of projects, delivered with excellent quality and turnaround resulted in new freelance clients.

Honours Arts, Geography And Environmental Studies

Activities and Societies: Orientation Week leader, Graphic Design, Radio Laurier

Post Graduate Certificate, Gis - Cartographic Specialist, A-

Recipient of the Gary Clements Memorial Award, for the highest standing in the Geovisualization I course. Has completed 99 hours of ESRI.