- Engineered development of comprehensive marketing operations software utilizing Airtable, integrating project management, production, e-commerce, content development, community management, and social analytics into a unified platform. Streamlined workflow, team communication, and reporting for senior-level stakeholders and investors.- Created an internal infrastructure using SharePoint to help streamline operations and centralize company resources.- One of the key employees moving the company from a Series A startup to a Series B, growing the roster from 4 artists to over 10.- Crafted digital strategy for Dean Martin, Nat King Cole, and Stephen Stills. Orchestrated design and launch of two new artist websites, implemented newsletters and CRM collection strategy, and facilitated e-commerce site launches, contributing to the formation of a D2C strategy.- Collaborated within a small team to produce a diverse range of intimate and high-profile events, including illuminating the Empire State Building for a prominent 90s hip-hop group- Achieved a 73% growth in Dean Martin’s YouTube audience (to 200k subscribers) through scaled content production, resulting in a 13% increase in engagement and over 100MM views (103MM) within one year.

- Managed project roadmap, timelines, and workflows across multiple teams, defining marketing KPIs.- Coordinated digital marketing assets with the design team.- Led philanthropic initiatives and promoted environmentally friendly practices.- Acted as a liaison between frontline and catalog labels.- Oversaw hiring and management of Emerging Talent Associates.- Developed project management systems, artist databases, and company SharePoint sites.- Analyzed social and streaming data to inform decision-making.- Improved invoice processing and vendor workflows in collaboration with the finance team.

- Continued responsibilities of the coordinator role- Managed department interns and worked with them to find their mentors and their voices in the company- Lead on advertising across all releases- Re-established a philanthropic community at Rhino with forming and leading Rhino Gives

- Executed 5-7 internal and external marketing events with budgets net of 64k- Coordinated marketing campaigns for a team of eight, handling multiple releases per month.- Oversaw budgeting, communications, and community relations for philanthropic initiatives.- Managed in-house events and external marketing promotions.- Enhanced tour marketing efforts for the touring roster.- Collaborated with creative partners, freelancers, and agencies on advertising campaigns.- Developed a ticket buying system and implemented an inventory process.- Coordinated assets, conducted research, and allocated resources for artists.- Partnered with the finance team to improve invoice processing systems

Facilitated media outreach, college marketing, promotions and brand partnerships.

Researched and wrote blogs pre-product launch as to build out content for newsletters and to populate the website.

LMJPR works with an array of clients. While working with Laura I was able to work with Össur and Captain's Auction Warehouse, working on press releases, media pitches, speech writing and research.

- Provided a key contact into the college market with a background with the USC ski team. Actively sold 10k worth of tickets from campus events and collaborating with the endemic crowd on campus- Assisted in designing media pitches used in securing 3 sponsors and 1 brand partner- Provided on-site event management all three days of the event. Duties ranged from social media management to artist and athlete relations- Worked on wrap up for the entire festival report, as well as a social media audit

- Wrote 3-4 blog posts a month on the topic of best practices in cybersecurity and relevant news in the information security industry- Increased engagement across socials, gaining 20% more followers and expanding into professional networking sites- Revised official reports and designed client-facing marketing materials

An award-winning Irish public relations agency, with experience in the PR, media management and event industries. In my position, responsibilities included: -data entry-press releases-client relations-event management

An NGO that works to support and grow the Cuban skateboarding communityby providing access to skateboarding equipment that is otherwise unavailableand fostering a constructive environment for Cuban youth that will have apositive impact on the greater community. Responsibilities include: -creating infographics-fact sheets -press releases

GoodLooks LLC is an online directory of personal stylists in the Los Angeles, San Francisco, Chicago, and New York area. As a blog intern I was responsible for: -creating content for blog -interviewing stylists -client relations

Island Girl is a retail boutique selling a range of clothing lines and accessories. I was responsible for customer service, merchandising and store front visual presentation.

Branches is an artificial floral shop, gift shop, and workshop. They do pre-made designs, custom work, on-site house decorating, and fresh floral weddings. Responsibilities there included: -building and maintaining the Branches website -social media development -event production -customer service

The Pacific Film Foundation is a non-profit film production company, currently working on “With One Tied Hand” produced by Oscar winning director Mark Jonathan Harris. Designated as the client contact and subsequently team manager throughout the duration of the project. This position involved: -client relations -strategic planning -media pitches -IMDB authoring -Wikipedia authoring

A small web-based handmade jewelry company. The business closed in 2014 due to re-location.Roles included:-owner-web designer-jewelry designer-ales representative to small boutiques

Heather Rath Consulting specializes in marketing, issue advocacy, and emerging media trends. Assisted consultation on the planning and formation of the 350/30 event as a collaborative event with the Heritage Library and the Town of Hilton Head Island. Aided in:-client consultation -event planning and organization -social media development