As a Marketing Manager at Elevance Health, I lead the development and execution of multichannel marketing strategies designed to drive member engagement, retention, and satisfaction. I manage campaigns across digital, print, social, and web content, focusing on leveraging data-driven insights to optimize performance and achieve key business goals.Key Responsibilities:Lead end-to-end campaign management, including strategy development, execution, and performance analysis for member engagement initiatives.Collaborate with cross-functional teams, including Sales, MarTech, Finance, Legal, and IT, to ensure seamless execution of marketing initiatives and alignment with broader organizational objectives.Manage my campaign marketing budget to ensure efficient resource allocation and forecasting.Analyze campaign performance using tools like Google Analytics and Tableau, optimizing strategies based on real-time data to improve engagement.

Supports self-service programs for website and IVR as part of a six-person team for a Leading Mortgage Company tasked with, monitoring, researching, and responding to complaints and focused on improving the business process Decision Support: Analyzed customer account data to identify and track Web/ IVR performance issues to provide solutions to optimize self-service options for over 10,000 customers and report findings

Research: Explore extensive database libraries for university research Data Storytelling: Create data visualizations utilizing Tableau

Leadership: Led six instructors through fifteen course convenes of 300 student graduates, oversaw 4,000+ hours of technical and tactical employment of SONAR equipment Analysis: Executed detailed statistical analysis of course content resulting in 37% improved testing methodsIndependent Decision Maker: Ensured an effective and efficient curriculum for four courses Self-Motivator: Volunteered to provide development training for new instructors which helped develop 15 new qualified Master Training Specialists Quality Assurance: Evaluated instructors on performance to maintain an elite team of 6 instructorsResource Management: Guaranteed proper resource availability and allocation for maintaining equipment and facilities

Managed 4000 hours of the technical and tactical employment of SONAR equipment Trainer: Trained and led SONAR teams in fire control exercises resulting in the successful qualification of the ship in battle-ready SONARSupervisor: Supervised SONAR watch teams of 15 personnel in investigating ocean activity Analyst: Conducted analysis of the ocean environment using computer skills to generate predictions from live and historical data in support of the ship as well as global Naval operationsOperator: Operated SONAR Equipment in the detection, analysis, and localization of targets of interestTrained and Led: 2 teams in fire control exercises resulting in companywide qualification of battle- ready SONAR

Detail Oriented: Managed, scheduled, revised, and updated preventative and corrective maintenance program for multi-million-dollar SONAR equipment; passed program audit with 99% Problem Solver: Conducted over 5,000 hours of corrective maintenance resulting in continuous and effective performance of SONAR equipment Risk Management: Utilized Naval risk management tools to determine and mitigate potential hazardsProject Management: Ensured all maintenance projects were completed on-time, within scope and budget