Marketing Manager, Government Business Member Engagement Marketing Strategy
CurrentAs a Marketing Manager at Elevance Health, I lead the development and execution of multichannel marketing strategies designed to drive member engagement, retention, and satisfaction. I manage campaigns across digital, print, social, and web content, focusing on leveraging data-driven insights to optimize performance and achieve key business goals.Key Responsibilities:Lead end-to-end campaign management, including strategy development, execution, and performance analysis for member engagement initiatives.Collaborate with cross-functional teams, including Sales, MarTech, Finance, Legal, and IT, to ensure seamless execution of marketing initiatives and alignment with broader organizational objectives.Manage my campaign marketing budget to ensure efficient resource allocation and forecasting.Analyze campaign performance using tools like Google Analytics and Tableau, optimizing strategies based on real-time data to improve engagement.