A content creation platform (Meta and Youtube) dedicated to exploring and sharing the best in food, travel, and lifestyle. Based out of Pune, I curate authentic, insightful, and engaging content that highlights local culinary experiences, travel destinations, and lifestyle trends. My aim is to provide informative recommendations and inspiring stories for food lovers, travelers, and lifestyle enthusiasts.

As a Senior Digital Marketing Executive at Knowledge Units Solutions LLP, I led strategic initiatives and managed digital marketing efforts while overseeing the performance of a dynamic team. My key responsibilities included:-Team Leadership & Management: Leading and mentoring a team of digital marketing professionals, ensuring alignment with organizational goals and fostering a collaborative environment for creative and strategic growth.-B2B Marketing Strategy: Developing and executing B2B marketing strategies, including lead generation, account-based marketing, and building strong relationships with business clients to drive growth.-Market Research & Analysis: Conducting in-depth market research and competitive analysis to identify trends, opportunities, and insights to inform marketing strategies and improve campaign performance.-Campaign Management & Ads: Creating, managing, and optimizing digital advertising campaigns across Facebook, Instagram, and LinkedIn, focusing on both organic and paid strategies.-Boosting & Paid Media: Enhancing social media campaigns through targeted boosting and paid media strategies to increase reach, engagement, and conversions.-Content & Calendar Management: Overseeing content calendars for all digital platforms, ensuring timely and relevant content distribution to support ongoing campaigns and brand initiatives.-Internal Team Coordination: Collaborating with internal teams (design, content, performance) to ensure seamless campaign execution and maintain consistent messaging across all marketing channels.

As a Digital Marketing Executive at Knowledge Units, I expanded my expertise in digital marketing by managing end-to-end campaigns and focusing on optimization and multi-channel marketing strategies. My role included:-Campaign Optimization: Continuously monitoring and optimizing digital campaigns across various channels to achieve targeted KPIs.-Content Planning & Calendar Management: Developing and managing content calendars for social media, email, and other digital channels to ensure consistent and timely content delivery.-Email & WhatsApp Marketing: Designing and executing email marketing campaigns, along with WhatsApp marketing strategies, to drive customer engagement and retention.-YouTube Marketing: Managing YouTube content strategy, video SEO, and campaign execution to boost brand visibility and audience growth on the platform.-Online Reputation Management: Monitoring and enhancing the brand’s online reputation through customer reviews, social media interactions, and targeted strategies to maintain a positive brand image.-Cross-Platform Strategy: Collaborating with cross-functional teams to develop and implement digital marketing strategies that align with business objectives and drive customer acquisition.

As a Digital Marketing Associate at Knowledge Units, I took on more strategic responsibilities, focusing on content creation, data analysis, and campaign performance optimization. My role involved:-Content Creation & Strategy: Developing and executing content strategies across various platforms, ensuring brand consistency and engagement.-Reporting & Analysis: Conducting detailed analysis of digital campaigns, reviewing data to track KPIs, and generating actionable insights to inform strategy adjustments.-Social Media Management: Overseeing content planning, creation, and scheduling for social media channels, using tools like Meta Business Suite to optimize and monitor performance.-Data-Driven Decisions: Regularly analyzing traffic and engagement data to recommend improvements and refine strategies for better results.-Collaborative Briefing: Writing and refining briefs for the team, ensuring clear communication of objectives and campaign goals.

As a Digital Marketing Intern at Knowledge Units, I had the opportunity to work across various facets of digital marketing, honing my skills in both research and execution. My role included:-Conducting thorough market research to identify trends and opportunities for campaigns.-Managing and creating content for all major social media platforms, including Facebook, Instagram, LinkedIn, and Twitter.-Designing creative assets using Canva to support social media posts, email campaigns, and other marketing materials.-Using Meta Business Suite to schedule, analyze, and optimize campaigns to enhance engagement and reach.-Writing briefs for internal teams and clients to ensure alignment on marketing goals and strategies.

While at COEP, I pursued a Bachelor's in Computer Engineering, gaining a strong foundation in computer science principles and honing my programming, problem-solving, and system design skills.In addition to my studies, I was an active core member of Mindspark, the college's flagship technical festival. As part of the organizing team, I contributed to event planning, coordination, and management, ensuring that the festival ran smoothly and successfully brought together students, professionals, and industry leaders. This experience allowed me to enhance my leadership, teamwork, and project management skills, while also allowing me to collaborate with like-minded peers and professionals in the tech industry.

As a Social Media Manager at ShareX Industries, I worked closely with a dynamic team and supported the company's digital presence across various social media platforms, including Instagram and LinkedIn. My role involved conducting in-depth research on current digital marketing trends, analyzing competitors, and developing content strategies aligned with the company’s goals.Major Key Roles and Responsibilities:-Managed and created content for ShareX Industries' Instagram and LinkedIn profiles to enhance brand visibility.-Conducted research on digital marketing trends, competitor strategies, and social media best practices to inform content strategy.-Monitored social media performance and engagement, making adjustments to improve results.-Supported in executing social media campaigns to drive audience interaction and brand awareness.-Collaborated with the team on content planning and execution, ensuring alignment with the company’s objectives.