• Conducted field study, qualitative interviews, and elicitation sessions with 30 fitness users to identify factors influencing perception and motivation.• Derived actionable insights to enhance user satisfaction and experience.

• Lead writer for Home Textiles and Apparel product range across brand channels: website, social media, offline retail, and digital marketing.• Strategised and developed editorial content to enhance consumers' awareness of craft, material, and techniques, resulting in high reach and engagement numbers.

• Designed and developed surface embroideries for Heritage and Ready-to-wear clothing range.• Developed and managed content for brand’s website, social media platforms, and offline retail.

• Designed and developed surface embroideries for Reclaimed clothing range.• Developed social media posts and blog posts to raise awareness about brand'ssustainable design practices.