Meha Singla Email & Phone Number

Bengaluru, Karnataka, India

Bengaluru Area, India

Bengaluru Area, India

•Developed strategies for each campaign (project) by carrying out research on the subject area and on the target market, and by creating appropriate sourcing plans;•Actively monitored campaign development vis-à-vis set deadlines, while working in close coordination with Sales, Marketing, Legal, and Projects teams, and also with banks;•Carried out regular analysis of sales and marketing data to provide feedback on campaign performance to relevant stakeholders, so as to facilitate… Show more •Developed strategies for each campaign (project) by carrying out research on the subject area and on the target market, and by creating appropriate sourcing plans;•Actively monitored campaign development vis-à-vis set deadlines, while working in close coordination with Sales, Marketing, Legal, and Projects teams, and also with banks;•Carried out regular analysis of sales and marketing data to provide feedback on campaign performance to relevant stakeholders, so as to facilitate corrective action, wherever required;•Held complete responsibility for product level strategy and the entire product development, including product launch;•Engaged with stakeholders of the Developer team to gain relevant information about their project, and close key decisions like launch strategy, pricing and payment plans;•Led the Consumer Research and Market Intelligence activities for the company;•Created a Real Estate data repository and retrieval mechanism, thus enabling faster report generation, and reducing turnaround time by as much as 80%; Also initiated use of GIS for accurate market analysis;•Collected and reported market feedback, and proposed new strategies for business development, thus fostering increased sales and profits;•Actively supporting the contracts team in contract creation and negotiation. Show less

Bengaluru Area, India

• Setup & managed a 60-member strong Data & Market Research and Operations Team.• Formulated processes and was entirely responsible for collection of real estate data (online and offline) and for execution of consulting projects related to demand assessment, feasibility studies, policy research, competitive intelligence, bench-marking, etc.• Successfully created India’s largest database on residential property;• Owned Real Estate Content Development at Commonfloor.com;•… Show more • Setup & managed a 60-member strong Data & Market Research and Operations Team.• Formulated processes and was entirely responsible for collection of real estate data (online and offline) and for execution of consulting projects related to demand assessment, feasibility studies, policy research, competitive intelligence, bench-marking, etc.• Successfully created India’s largest database on residential property;• Owned Real Estate Content Development at Commonfloor.com;• Successfully conceptualized and executed the path ahead for CommonFloor.com to become a knowledge partner in real estate transactions for the consumers;• Authored many reports and white papers on Real Estate Research & Advisory. These were published by the television media and in national/international journals (like The Times of India, Hindu Business Line, Mint, DNA Money, CNBC, NDTV, and Bloomberg) and were well appreciated in the industry;• Actively worked with the management in building a sustainable B2C and B2B real estate business model for the organization;• Identified and pursued new business opportunities to foster growth and expansion of the organization.• Represented CommonFloor on platforms like CNBC, NDTV Profit, etc.;• Successfully undertook multiple initiatives and delivered positive results amidst challenging timelines;• Set up the reports/trackers schedule and increased the throughput of the team from zero to ~25 reports per month;• Worked closely with Product team to enhance the product and processes;• Supported the corporate strategy team by arming them with real estate market trends, and by carrying out studies related to consumer perception/need Show less

Bengaluru Area, India

Bangalore

Key Responsibilities Handled:• Setting up the processes & streamlining the Data team of 60 odd professionals in close coordination with the management .• Setting up the Research team for execution of consulting projects related to demand assessment, feasibility studies, property related research studies and other advisory services.• Conceptualizing the path ahead for the portal to make Commonfloor a knowledge partner in real estate transactions for the consumers.

Gurgaon, India

Key Responsibilities Handled:• Heading the Strategic Research and Advisory team of 14 consultants responsible for collecting and analyzing data for all verticals under the residential, commercial and retail sectors from a macro (Economy, Political factors, Demographics, Infrastructure) to a micro (existing stock, history and forecast of supply and demand, rental and capital values, prevailing prices, project life cycle tracks including delays, absorption trends and target consumer… Show more Key Responsibilities Handled:• Heading the Strategic Research and Advisory team of 14 consultants responsible for collecting and analyzing data for all verticals under the residential, commercial and retail sectors from a macro (Economy, Political factors, Demographics, Infrastructure) to a micro (existing stock, history and forecast of supply and demand, rental and capital values, prevailing prices, project life cycle tracks including delays, absorption trends and target consumer profiling) level.• Having PAN India coverage in terms of working portfolio – covering over 45,000 projects of 8,200 developers across 40 cities in India.• Performing financial projections and other analyses and developing reports, dashboards and scorecards.• Providing clients on-going insight into the real estate investment environment and enabling them to spot market trends, evaluating potential investments, and maximize risk-adjusted returns.• On-going monitoring of existing and prospective real estate investment vehicles.• Demonstrated ability to analyze economic, real estate and investment data to identify trends and draw supportable conclusions.• Initiated the strategy formulation for the B2C business model, an initiative that will help consumers make informed and accurate property decisions, as buyers or as sellers.• Responsible for the entire content provided by PropEquity in “The Property Show”, which is a TV programme aired on NDTV Profit and for coordination with the TV channel for the same. Show less

Sydney, Australia

Key Responsibilities Handled:• Advising investors on real estate and properties that suit their investment objectives, thus fostering wealth creation through property investment in Australia.• Carrying out residential property market analysis using primary studies/ secondary data, and compiling statistical data on the performance/trends of this market.• Supplementing market analysis results with technical and financially-thoughtful analysis carried out by clubbing own knowledge and… Show more Key Responsibilities Handled:• Advising investors on real estate and properties that suit their investment objectives, thus fostering wealth creation through property investment in Australia.• Carrying out residential property market analysis using primary studies/ secondary data, and compiling statistical data on the performance/trends of this market.• Supplementing market analysis results with technical and financially-thoughtful analysis carried out by clubbing own knowledge and experience with various analytical software.• Presenting analysis results to various investor groups and also to various departments within the organisation.• Identifying and pursuing new business opportunities to foster growth and expansion of the organisation. • Identifying projects suited to the client requirement and scrutinizing various aspects of the same.• Ensuring deal closure by liaisoning with various stakeholders like clients, developers, agents and lawyers, and by facilitating required processes like bank valuations, loan processing, etc. Show less

Hyderabad Area, India

Associated with the real estate development project since commencement. Complete experience from the scratch till the final handover, marketing and sales of the project.•Instrumental in the business strategy formulation from inception through final release and implementation ofthe same.•Responsible for all managerial and administrative activities during feasibility study of the complete projectincluding special economic zones, integrated residential townships, hotels, retail… Show more Associated with the real estate development project since commencement. Complete experience from the scratch till the final handover, marketing and sales of the project.•Instrumental in the business strategy formulation from inception through final release and implementation ofthe same.•Responsible for all managerial and administrative activities during feasibility study of the complete projectincluding special economic zones, integrated residential townships, hotels, retail malls, and IT parks.•Involved in the analysis regarding the cash flows forecasting, modeling feasibilities, optimum marketpositioning, content and design of various constituents of the project.•Was completely responsible for market demand studies that involved reviewing of external market andvaluation reports, interviewing of developers and sales staff, etc.•Worked closely with the senior management on all urban planning & infrastructure related aspects of the project. The role included regular reporting to Board meetings. Compiled various reports for shareholders meet, board of director meeting and other critical forums.•Responsible for complete co-ordination of the multi-disciplinary consultancy teams assembled for project development.•Interfaced with consultants/management and liaised with relevant authorities to ensure smooth project development and that the annual plans for each property were consistent with the long term strategy.•Lead the team in performing thorough and complete project due diligence including title searches,environmental studies, survey, topography, zoning verification, zoning and permits, historical andarcheological studies.•Communicated with the senior management on a regular basis on important planning/statutory/cost issues.•Participated in research and analysis to facilitate decisions relating to real estate acquisition and disposition. Show less

Commercial Real Estate Analysis And Investment

Real Estate Market Management, Real Estate

Mtech-Urban & Regional Planning, Real Estate - Research, Development , Planning & Financing

Activities and Societies: Active member of GREEN, a group for ecology and environment research, at CEPT. The group acts as an interface.

B.E.

Certificate, • The Certificate Of Registration (Real Estate) For Nsw,Australia

Valuation

“Cost & Income Based Methods of Valuation” from Royal Institution of Chartered Surveyors Academy.