I assist B2B SaaS technology companies generating $50M to $150M in revenue achieve exponential growth through a powerful GTM-first approach encompassing strategic positioning, precise targeting, and efficient enablement, resulting in tangible and impactful outcomes.

Trellix is a global cybersecurity leader, formed out of the merger between McAfee and FireEye and funded by Symphony Technology Group. I led a team of product marketers to drive growth for Trellix's XDR, SIEM, Endpoint Protection, EDR, DLP solutions. Responsible for positioning, messaging, content for marketing and sales campaigns, sales collateral, competitive positioning and analyst relations messaging.

Datto is the leading global provider of cybersecurity and cloud-based software solutions purpose-built for Managed Service Providers (MSPs). Datto was successfully acquired for $6.2 billion dollars by a company funded by Insight Partners in June 2022. During my time at Datto, I led a global team of 14 senior-level product marketers across the US, Canada, UK and Israel to drive growth and success for cybersecurity and IT solutions including data back up and recovery, remote management and monitoring and professional services automation solutions in a highly competitive market through deep market research, buyer persona understanding, creative demand generation strategies and messaging and an outcome-driven approach.

Nulogy is a visionary SaaS company and an award-winning provider of supply chain collaboration solutions.I led a team of 11 marketers in the areas of Demand Generation, Inside Sales, Content and PR, Events and Product Marketing. I reported into the CEO and was a member of the Executive Leadership Team. I built a digital-first B2B marketing engine and delivered 2x pipeline growth and 3x funnel conversion improvement in a challenging COVID economy.

Recognized as one of Fortune’s Impact 20, Benevity offers cloud solutions that power purpose for many iconic brands in ways that better attract, retain and engage today’s diverse workforce, embed social action into their customer experiences and positively impact their communities.During my time at Benevity, I led a team of 6 product marketers responsible for product messaging, go-to-market strategy, sales enablement, competitive intelligence, win/loss analysis, digital client community and client growth marketing. Responsible for building and growing the product marketing function to a scalable, leading-edge group for a fast growing SaaS company.

Lead product marketer for OpenText's enterprise Web Content Management (WCM) solution- Go-to-market strategy- Competitive research- Market trend analysis- Content writing- Analyst relations- Sales enablement- Marketing campaigns- Events and speaking engagements

Led a team of B2B marketers to deliver:- Product marketing strategy- Content writing- Digital marketing- Internal and external communications - B2B brand strategy- Sales enablement- Email marketing- Social media Marketing- Events

Strategic product manager leading the following initiatives- Product management: autoTRADER.ca and Autos.ca- Product re-launch/expansion strategy- Go-to-market strategy and execution- Product lifecycle management - digital and mobile products- New business recommendations

Intelliware is a custom software development company that builds applications for blue chip clients. Responsible for guiding a team charged with building “killer” apps in focused vertical market segments primarily using web and mobile technologies.- Business case analysis- Product ideation and pitches- Product lifecycle management- Go to market strategies- Communication strategy

Areas of expertise:- Consumer data analysis - Acquisition strategy (buyer-side)- Penetration strategy (seller-side)- Consumer marketing campaign management

Windowmaker is an enterprise software company that develops sophisticated production and management solutions for the window and door manufacturing industry.Set-up the company’s Canadian operations from the ground up. Areas of expertise:- Account management- Customer retention- B2B marketing- Tradeshows and lead generation- Technical Project Management- Software implementation- Client training- Technical writing- Business operations management