As an experienced production and scenic professional, I have developed a passion for producing unforgettable experiences that engage, inspire, and delight audiences. As the Associate Director of Experiential Production and Scenic at CSM, I have been supporting all our experiential / scenic agency clients and partners to bring a wide range of events and activations to life.With 13+ years of experience in the industry, I have developed my skills in all aspects of event production, from concept development and design to construction, installation, and execution. Whether it's a corporate event, a brand activation, or a festival, I am always thrilled to deliver exceptional results with the highest end finish that exceed clients' expectations.If you're looking for the right partner to help bring your events to life, please don't hesitate to get in touch!

I got the opportunity to lead and manage production of prestigious full scale projects from project costing phase, to project production involving multiple suppliers towards successful event delivery / handover since I joined CSM Live Dubai. (always with the highest standard of quality)To name a few :Full event Production : - UAE Innovation week @ Emirates tower (for UNIPLAN)- MC Laren Car reveal @ Iris AD - Formula 1 (For VMLY&R)- DFF AI Assembly @ Emirates Tower (For VMLY&R)- TOYOTA Crown car reveal in AD (For VMLY&R)- Innovation Week @ Global village and EXPO2020 (For VMLY&R) - Metaverse @ Emirates Tower (For VMLY&R)- Netflix @ Bvlgari hotel (For VMLY&R)- ABB event @ Armani Hotel (For VMLY&R)- Lexus event @ Warldorf Astoria the Palm (For VMLY&R)- Globe Soccer @ Madinat Jumeirah and Armani Hotel (for Driving Force)Activation Stands Production :- Coca Cola Custom outdoor activation stand @ ICC stadium (For VMLY&R)- Lexus/Toyota Road show stands productions (For VMLY&R) Scenic : - Marriot st Regis Saadiyat 2000sqm ceiling scenic scope custom F&B bars + Metallic F1 outdoor set up, for Extreme Productions) - Lynx event stage scenic (For VMLY&R)- World Government Summit @ Mina Salam scenic, (For Publicis Live)- GUCCI custom event furniture production (For Auditoire/Luxury Makers)Large scale Branding : - World Economic Forum event Branding @ Madinat Jumeirah (for Publicis Live) - Tiffany branding @ ICD Brookfield (For Auditoire) - AMUG Government summit full branding and wayfinding @ st Regis Saadiyat (For Publicis Live) - World Government Summit branding and wayfinding @ Dubai Exhibition Center and Madinat Jumeirah (For Publicis Live)- Dubai Watch Week tents Branding @ DIFC (For Wicked tents) Semi Permanent production :- Cartier Pavilion fit out/décor (For Auditoire / Luxury Makers)- Galleria Mall Bahrein Giant Artistic Pieces (For Drawdeck)

Prolab Digital is a family-run business established in the UAE in 1984, built on expertise, experience,dedication and professionalism.At Prolab digital, we specialise in high quality branding and event production.Our services include large format digital printing on all type of surfaces, premium carpentry and Acrylic work, metalwork, signage/way finding fabrication, site installation services, semi-permanent fit-out work, graphic design and creative design.

Brainstorming on Creative Journeys, building pitches, budgets, liaising with suppliers, partners, and extended project team to build amazing pitches and deliver the best experiences for our clients and end users. - Creating and maintaining key relationship with stakeholders, suppliers, clients - Keeping track of all company opportunities - Coordinating with internal and external team on all requirements - Briefing and gathering costing from suppliers - Building financial and technical proposals- Submitting client proposals and following up until signature - Coordinating with suppliers for proper project deliveries

The Hostess Agency is one of the leading staffing agency in the UAE,THA provide Ushers, Promoters, Hostesses & Models on all type of events and exhibitions.By offering well trained staff with a large selection of language skills, personalized uniforms and grooming options, with a careful detail management before and during the event we make sure to overcome our clients’ expectations. We have successfully worked with the most prestigious clients from the Real estate, Luxury and Automotive industry as well as Government and Wedding Planners seeking well trained staff to be the welcoming faces of their events and activation.

As business development manager at Electra Events and exhibition , my role was to bring new business to the company.I managed to overcome challenging targets and close prestigious jobs during my time at Electra ( Such as EMAAR & St Regis Saadiyat Island Ramadan tents and interior , Bloomingdales and Harvey Nichols fashions shows tents and interior, Abu dhabi government National days decor, UAE and Oman prestigious gala dinners scenic decor production , stage & backdrops, carpets and furniture set up... ) I initially joined to handle furniture rental and progressively moved to tent structure rental, and global event contracting projects which was very challenging. My target clients were management agencies, hotels and government entities in the UAE.My tasks included:- Proactive prospections- Site visit inspections / taking briefs from clients- Evaluating technical constraints, - Building design and financial proposals, - Negotiating and locking the sales, - Following production / ensuring quality control before delivery- Managing build up, controlling final deliveries and proper dismantling, - Following respect of payment terms, - Reporting to management, weekly, monthly, quarterly- Building strong relation with customers / getting strategical information from network…Electra is the UAE leading event contracting company to produce events with the best finish and result for all type of events ( Sport event, wedding, gala dinner, royal events, Ramadan fit out, fashion shows, exhibition stands...) Electra provides unique furniture ( cocktail tables , acrylic chairs, design Sofas, arabic majliss, LED bar counters.. ) but also a large selection of air conditioned high end structures ( up to 3000 sqm air conditioned tents) All decor/ interior, custom stage , branding , are produced in-house thanks to its 25000 sqm factory.With 500 people working full time for Electra , Electra is clearly one of the UAE Market leaders in the industry.

My role was to find and convince re-seller / retailers to distribute our brand over the middle east region.Smart and Green is a French Brand of multi color Cordless Lightings, unbreakable, waterproof, and remote controllable. These had a great success in Dubai, as we were selling mainly to 5 star hotels and restaurants, garden center, architects and individuals.Smart and Green cordless lamps are good for indoor and outdoor ( half of them can even float in the swimming pool )I managed to develop the Middle East market and to find distributors for Smart and Green in Oman, Saudi Arabia, Iran, Azerbaijan, Kuwait...

Handled projects around the world linked to NFC technologies.Made the link between Asian suppliers and partners and worldwide customers. We developed new products/solutions including NFC technology, and sold all kind of NFC Enabled products.In the same time I was working on different marketing tools for the company ( website, flyers, business cards...)to know more about my work: mehdiamechtane.wix.com/online-cv

I was in charge of the sales of design furnitures and Lightings to Middle East 5 star hotels.Participating to the growth of the new established company from prospection and meetings to the organization of my own shipments, managing the new office construction and recruiting new employees on my own from add posting to short listing, interviews, and candidate selection.to know more about my work: mehdiamechtane.wix.com/online-cv

Hired to develop the marketing strategy of a new established education center in Shenzhen, China. Organizing events, in charge of promotion, part of the Chinese marketing team, participating to reunions in chinese, weekly videoconferences with hong kong managers, benchmarketing , prospection of partners…to know more about my work: mehdiamechtane.wix.com/online-cv

Completed one semester in International Business and Management in Taipei first american University of Asia :Ming Chuan University Took intensive classes of Mandarin chinese in the same time

3 months at le Travellers, Export company and travel agency recommended by the Routard guide (New Delhi, INDIA) Organizing exports, editing invoices, packing lists, quality controls, organizing tours …