Mehdi Arian is a talented business executive, people manager, with unlimited potential for growth. Mehdi joined EDMI in Jan 2017 as the regional sales manager for Africa and Middle East. Since then, Mehdi has grown EDMI's market share dramatically, culminating in the establishment of a dedicated EMEA regional team, including EDMI Continental, new EDMI subsidiary in United Arab Emirates to facilitate better service to customers.With more than two decades experience in business management, business development, sales, product development and people management, Mehdi cumulated remarkable art of management. He holds a Bachelor of Science (Electrical Engineering) and a Masters of Engineering (Electrical and Electronics). He has various sales and marketing qualifications and he also equipped with project management and international contract negotiation qualifications.Today, as director of EMEA (Eastern Europe, Middle East and Africa) business, Mehdi is responsible for the strategic leadership of EDMI regional team focused on creating new market value for EDMI partners and customers.He was a Marketing Director of Hexing Group in China and managed Hexing’s African businesses. In cooperation with his colleague in Marketing and sale Department, he creates new business development methodology and idea for companies that he working on them, also in close work with commercial department he enabling them to meet their objectives. He manages Marketing Campaign, Sales Task Force and content marketing and also works on Branding of new product. He was strategic marketing manager of Hexing.Mehdi was a smart grid department manager of SKI. At SKI, he was responsible for all smart products of company. He was part of Monenco engineering company (http://monenco.com) as a project engineer in many projects such as Power Grid Optical Communication Network (IPGOCN) from May 2008 to Jun 2009, Communication System for Distribution Automation System Project for TAVANIR from Jun 2009 to Mar 2009 and Developing Advanced Metering Infrastructure as a national Smart Grid platform form Jun 2009 until Jan 2011.He is the author of more than 20 conference papers. Mehdi Arian is a visionary leader and gifted manager that can direct organization toward success. His technical background boosted by experiences such as people management, business management, brand management, project management, Marketing Director and business development provide great potential for progress in any organization.