• Analyze the users' behaviors using backend data (by SQL querying) and create dashboards with tableau and zeppelin. • Constantly optimize marketing activities to improve ROI • Manage marketing budgets to optimize Customer Acquisition cost (CAC), (CRC) and (CPC) • Drive campaigns from planning to execution and beyond to meet key performance metrics.• Funnel optimization campaigns to improve funnel conversion rates.• Cost optimization project in 1398 and provide solutions to… Show more • Analyze the users' behaviors using backend data (by SQL querying) and create dashboards with tableau and zeppelin. • Constantly optimize marketing activities to improve ROI • Manage marketing budgets to optimize Customer Acquisition cost (CAC), (CRC) and (CPC) • Drive campaigns from planning to execution and beyond to meet key performance metrics.• Funnel optimization campaigns to improve funnel conversion rates.• Cost optimization project in 1398 and provide solutions to reduce costs by 17% Show less

• Driver Acquisition growth project in 4 months so that the number of TAPSI drivers doubles

• The main goal was to double the number of TAPSI rides while reducing CRC costs.

• Studying and analyzing the performance and behavior of drivers and creating incentive plans to prevent them from churning and increasing the number of their rides have been among my most important actions in this period. • Investigate the amount of fraud that has been committed in various plans, such as passenger referral or driver referral, and prevent the imposition of costs on the company.• Forming a support telephone team to extend the life time of drivers

• Creating a plan to churn prevention in drivers and implementing it in the organization on a permanent basis

• Innovation in drivers' quests and making the first Do X Get Y cost neutral design in Isfahan.

. Has a design and supervision license from the Ministry of Roads and Urban Development. Supervise the proper implementation of electrical installations in buildings