Mehdi Yatrib Email & Phone Number

Casablanca Metropolitan Area

Responsible for inducing and improving market expansion, by developing and testing new marketing B2B lead generation and growth programs towards multiple channels.

Casablanca-Settat, Maroc

- Conducting in-depth market research and competitor analysis, providing actionable insights to stakeholders, and assisting them in making informed decisions that align with strategic goals.- Collecting, analyzing, and interpreting data from various sources to gain insights into our readers, market trends, and competitors, proving invaluable to our marketing, sales, and editorial teams as they strategize and plan for the future.- Developing multi-channel digital marketing campaigns and overseeing their planning, execution, and optimization, including campaign trafficking, performance tracking, automation and reporting, ensuring that our marketing efforts consistently deliver exceptional results.- Continuously monitoring the group website's performances, using web analytics tools to identify areas for improvement and implementing changes that enhance user experience, increase engagement, and drive growth.- Preparing and presenting comprehensive reports to internal stakeholders, detailing the performance of the company assets, digital initiatives and providing valuable insights to drive future growth.

Casablanca-Settat, Maroc

- Overseeing campaign trafficking, monitoring performance, troubleshooting issues by coordinating with internal teams, clients, and ad platforms to ensure timely and accurate delivery of digital campaigns.- Optimizing the website's ad inventory to maximize revenue and ensure the seamless integration of ad placements while maintaining a positive user experience.- Managing clients and internal digital marketing campaigns by developing and executing strategies that align with business objectives and deliver results.- Continuously improving current company's assets, such as websites, newsletters, and marketing assets : sales proposals, and presentations, to enhance their effectiveness.- Collaborating with cross-functional teams to ensure projects are completed on time, within scope, and meet quality standards.- Monitoring project progress, identifying potential risks, and implementing solutions to mitigate challenges and ensure successful project completion.

Casablanca, Morocco

Generated high quality MQL/SQL and sales through an integrated lead-marketing-sales digital funnel strategy, and automated CRM workflows. Drove brand awareness and strong customer relationship through an inbound and digital content strategy (Blog, YouTube, IG & FB).Key Responsibilites :- Developing and executing marketing strategy plans to drive brand growth and achieve business objectives.- Building brand awareness, demand, and lead generation through innovative and effective digital marketing campaigns.- Continuously producing engaging website and social content to attract and retain customers across platforms such as Blog, YouTube, Instagram, and Facebook.- Implementing CRM workflows and marketing automation to optimize lead nurturing and customer engagement processes.- Creating and optimizing landing pages and sales funnels to enhance lead conversion and drive revenue growth.- Managing media buying and conversion rate optimization (CRO) efforts to maximize return on investment and ensure optimal campaign performance.

- Continuously assessing and auditing the e-learning platform to identify areas for improvement and ensure that it meets the organization's needs and objectives.- Brainstorming and developing ideas for internal marketing campaigns using design thinking methodology to promote the platform and its offerings.- Planning and executing initiatives to improve access and usage rates of the group e-learning platform through multiple channels, leveraging Agile methodologies for rapid iteration and optimization.- Collaborating with cross-functional teams, including content creators, instructional designers, and IT support, to ensure a seamless and engaging user experience.- Monitoring and analyzing platform performance and user feedback to inform data-driven decisions for platform enhancements and marketing strategies.- Staying current with industry trends, emerging technologies, and best practices in e-learning to continuously improve the platform and drive adoption among users.

Working with international clients and cross-functional distributed teams, providing Digital Marketing services, front-end development, Project Management, UI/UX Design & eCommerce consultancy.

Master Spécialisé, Marketing, Merchandising & Distribution

Licence Professionnelle, Logistics, Materials, And Supply Chain Management